HQ Function

Serves as the central hub for corporate operations, including design, product development, marketing, finance, administration, and executive leadership.

Notable Features:

The newer headquarters features a modern design reflecting the brand's aesthetic, potentially including collaborative workspaces, showrooms, employee amenities like fitness areas, and spaces designed to foster creativity and embody the active lifestyle.

Work Culture:

The work culture at Vuori HQ is often described as collaborative, fast-paced, and embodying the active, wellness-focused lifestyle central to the brand. It emphasizes community, performance, and a connection to the Southern California environment.

HQ Significance:

The Carlsbad headquarters is strategically important, grounding the brand in the Southern California culture that inspires its designs. It's the nerve center for innovation, brand strategy, and global operations.

Values Reflected in HQ: The headquarters likely reflects Vuori's values through sustainable design elements (if any), spaces promoting employee well-being (fitness, outdoor access), and fostering a collaborative community environment.

Location:

Vuori supports functions globally primarily through direct-to-consumer e-commerce websites serving multiple countries (US, Canada, UK, EU, Australia), a growing network of international retail stores (e.g., London, various US cities), and partnerships with wholesale retailers worldwide. Key functions supported globally include sales, marketing tailored to regional markets, and logistics/distribution through regional centers.

Street Address:

2320 Faraday Ave

City:

Carlsbad

State/Province:

CA

Country:

USA