Vortex Optics
Vortex Optics's Overview
Vortex Optics is an American, family-owned, and veteran-owned company specializing in high-performance optical equipment for hunting, shooting sports, wildlife observation, and outdoor recreation. Known for their commitment to quality, innovation, and exceptional customer service, they offer a wide range of products including riflescopes, prism scopes, red dots, rangefinders, binoculars, spotting scopes, tripods, and apparel. A key differentiator is their industry-leading 'VIP Warranty' – an unlimited, unconditional, lifetime warranty, reflecting their confidence in product durability and dedication to customer satisfaction. Their mission is to provide customers with a top-tier optical experience at a great value.
Where is Vortex Optics's Headquarters?
HQ Function
Serves as the central hub for corporate operations, design, engineering, marketing, sales, customer service, final assembly for many products, and distribution.
Notable Features:
The Barneveld facility is a modern, state-of-the-art campus spanning over 300,000 square feet. It features an expansive public showroom, advanced engineering and testing labs, a 100-yard indoor shooting range for testing and demonstrations, and an extensive distribution center.
Work Culture:
Vortex Optics fosters a passionate, customer-centric work culture rooted in its family-owned values. Employees often share an enthusiasm for the outdoors, hunting, and shooting sports. The company emphasizes teamwork, innovation, problem-solving, and a strong commitment to the 'VIP Warranty' promise, empowering employees to ensure customer satisfaction. It's known for a friendly, down-to-earth, yet driven atmosphere.
HQ Significance:
The Barneveld headquarters is pivotal to Vortex Optics' operations, centralizing core functions and enabling stringent quality control and efficient distribution. This significant investment underscores their commitment to US-based operations, product innovation, and providing a premium customer and employee experience.
Values Reflected in HQ: The state-of-the-art facility reflects Vortex's commitment to quality, innovation, American enterprise, and superior customer service. The integrated showroom and shooting range highlight their dedication to product experience and community engagement within the shooting and outdoor sports markets.
Location:
Vortex Optics products are distributed globally through an extensive network of authorized dealers and distributors in numerous countries across North America, Europe, Asia, Oceania, and Africa. While their primary design, assembly, and corporate operations are based in the USA, their international sales and support network ensures customers worldwide can access their optics and the renowned VIP Warranty service, often through regional distribution hubs and local retailers.
Street Address:
One Vortex Drive
City:
Barneveld
State/Province:
Wisconsin
Country:
USA
Vortex Optics's Global Presence
Barneveld, Wisconsin/USA
Address: 8616 W. Valley Rd, Barneveld, WI 53507
Serves as a hands-on training and brand experience center, supporting the local and national shooting community. It reinforces Vortex's commitment to firearm education, safety, and demonstrating product capabilities in realistic scenarios.
Buying Intent Signals for Vortex Optics
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Executive Team of Vortex Optics
As of April 2025, Vortex Optics' leadership includes:
Investors of Vortex Optics
Vortex Optics has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a privately held company, Vortex Optics does not frequently publicize C-level executive team changes. No major publicly announced executive hires or departures have been noted in the general press over the last 12 months. Key leadership positions appear stable, predominantly held by members of the founding Hamilton family and long-term executives.
Technology (Tech Stack) used by Vortex Optics
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Vortex Optics Email Formats and Examples
Vortex Optics likely uses common corporate email formats. The most probable structure is combining an employee's first initial with their last name, followed by the @vortexoptics.com domain.
firstinitiallastname@vortexoptics.com (e.g., jsmith@vortexoptics.com)
Format
dhamilton@vortexoptics.com
Example
80%
Success rate
News and media
Guns.com • March 5, 2024
Vortex Optics Announces New Defender-ST Micro Red Dot
Vortex Optics has expanded its red dot sight lineup with the launch of the new Defender-ST, a micro red dot designed for everyday carry and compact pistols, featuring a large aspherical lens, motion activation, and a 10-minute auto-shutoff....more
The Firearm Blog • January 23, 2024
Vortex Optics Showcases New Venom 1-6x24 SFP Riflescope at SHOT Show 2024
Vortex Optics unveiled its new Venom 1-6x24 SFP (Second Focal Plane) riflescope at SHOT Show 2024, an optic aimed at AR platforms and 3-Gun competitors, emphasizing its versatile magnification range and practical reticle design at an accessible price point....more
Petersen's Hunting • October 10, 2023
Vortex Optics Releases New Razor HD LRF Binoculars
Vortex Optics announced the launch of their Razor HD LRF (Laser Rangefinding) binoculars, combining high-definition optical performance with integrated laser rangefinding capabilities for hunters and long-range shooters....more
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