HQ Function

Flagship retail location, brand icon, and operational hub for the original store. While corporate functions may be centralized or distributed, this location embodies the brand's origin and ethos.

Notable Features:

Iconic 'The Magic is in the Hole' sign, quirky and often irreverent decor, a rotating doughnut display case featuring unique creations, and the famous Voodoo Doll doughnut. The atmosphere is eclectic, often with music and a vibrant, busy energy.

Work Culture:

Fast-paced, customer-centric, embracing individuality, creativity, and a fun, slightly counter-culture vibe. Employees are encouraged to be themselves and contribute to the unique Voodoo experience.

HQ Significance:

Birthplace of the Voodoo Doughnut phenomenon, establishing its unique brand identity. It's a landmark in Portland, attracting tourists and locals, and symbolizing the city's 'Keep Portland Weird' spirit.

Values Reflected in HQ: Creativity, irreverence, individuality, inclusivity ('Good Things Come in Pink Boxes'), and a sense of playful rebellion against the conventional.

Location:

Voodoo Doughnut currently operates primarily within the United States, with numerous locations across various states including Oregon, Colorado, Texas, Florida, California, and others. While its distinctive brand and cult following give it international recognition, particularly through tourism and social media, its physical store presence is concentrated in the US. Functions supported across its locations are primarily retail sales, local marketing, and maintaining the unique Voodoo Doughnut customer experience. Corporate functions like brand management, strategy, and supply chain oversight are centralized.

Street Address:

22 SW 3rd Avenue

City:

Portland

State/Province:

Oregon

Country:

USA