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Viral Nation Inc.'s Overview

Total employees410
HeadquartersMississauga
Founded2014

Viral Nation Inc. is a global digital and social innovation group specializing in influencer marketing, talent representation, social media marketing, and technology. Founded in 2014, the company connects brands with creators and audiences through data-driven strategies and proprietary technology platforms. They operate across various sectors, offering end-to-end solutions from campaign development and execution to performance analytics and talent management.

Where is Viral Nation Inc.'s Headquarters?

HQ Function

Serves as the central hub for corporate operations, strategic planning, technology development, and Canadian market activities.

Notable Features:

Modern office space designed to foster collaboration and creativity, reflecting the dynamic nature of the digital marketing industry.

Work Culture:

Characterized by a fast-paced, innovative, and collaborative environment, typical of a growing global tech and marketing agency.

HQ Significance:

Represents the company's origins and remains a key operational center, driving global strategy and housing core administrative functions.

Values Reflected in HQ: The headquarters' design and function likely reflect values such as innovation, collaboration, transparency, and technological advancement.

Location:

Viral Nation supports global operations primarily through its core offices in Canada (HQ), the United States (New York, Los Angeles), and the UK (London). Their services, including influencer marketing campaigns, talent management, and technology platform access (like VN Secure and CreatorOS), are delivered to clients and creators worldwide, leveraging remote teams and regional expertise coordinated from these hubs.

Street Address:

30 Eglinton Ave W, Suite 400

City:

Mississauga

State/Province:

ON

Country:

Canada

Viral Nation Inc.'s Global Presence

New York, NY, USA

Address: Specific street address not consistently published; likely a commercial office space in Manhattan.

Key access point for major US brands, agencies, and media partners headquartered in the New York metropolitan area.

Los Angeles, CA, USA

Address: Specific street address not consistently published; likely a commercial office space.

Strategic location for tapping into the entertainment, tech, and lifestyle brand ecosystem prevalent in Southern California.

London, UK

Address: Specific street address not consistently published.

Acts as the primary base for European operations and expansion.

Buying Intent Signals for Viral Nation Inc.

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Viral Nation Inc.

As of April 2025, Viral Nation Inc.' leadership includes:

Joe Gagliese - Co-Chief Executive Officer & Co-Founder
Mathew Micheli - Co-Chief Executive Officer & Co-Founder
Jonathan Chanti - Chief Growth Officer
Andrew Sutherland - Chief Financial Officer
Lauren Crampsie - President, Viral Nation Marketing
Nicholas Spiro - Chief Product Officer
Neil Desai - EVP, Corporate Development & Strategy
Vanessa Guthrie - Chief Communications Officer

Investors of Viral Nation Inc.

Viral Nation Inc. has been backed by several prominent investors over the years, including:

Eldridge Industries
HootSuite Media Inc. (Strategic Investment/Partnership)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Viral Nation has seen key appointments in the last 12-18 months, notably strengthening its financial and marketing leadership. Key hires include a CFO and a President for their marketing division. No high-profile executive exits were widely reported during this specific period.

New Appointments:

Lauren Crampsie, Lauren Crampsie joined as President of Viral Nation Marketing to lead and grow the agency's marketing division.
Andrew Sutherland, Andrew Sutherland was appointed as CFO to oversee financial strategy and operations during a period of growth.

Technology (Tech Stack) used by Viral Nation Inc.

Discover the tools Viral Nation Inc. uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Viral Nation Inc. Email Formats and Examples

Viral Nation Inc. primarily utilizes the email format combining the first name initial and the full last name.

[first_initial][last]@viralnation.com

Format

jdoe@viralnation.com

Example

90%

Success rate

News and media

Business WireJune 13, 2024

Viral Nation Unveils CreatorOS™, The Operating System for Enterprise Creator Economy Engagement

Viral Nation announced the launch of CreatorOS™, an AI-powered platform designed to help enterprises manage, measure, and scale their creator economy engagements, consolidating multiple tools into one operating system....more

PR NewswireApril 24, 2024

Viral Nation Bolsters Creator Safety Suite, VN Secure, with Advanced AI Capabilities

Viral Nation enhanced its VN Secure platform with advanced AI to provide deeper analysis of historical content, comments, and provide brand safety scoring for creators, aiming to improve safety and compliance in influencer marketing....more

AdweekSeptember 26, 2023

Viral Nation Hires Ogilvy’s Lauren Crampsie as President

Viral Nation appointed former Ogilvy Global CMO Lauren Crampsie as President of Viral Nation Marketing, signaling a focus on expanding its marketing services and leadership....more

PR NewswireMay 10, 2023

Viral Nation Appoints Andrew Sutherland as Chief Financial Officer

Viral Nation appointed Andrew Sutherland, formerly offigs and GFL Environmental, as its new Chief Financial Officer to support the company's growth trajectory and financial operations....more

PR NewswireJune 1, 2022

Viral Nation Secures $250M CAD Investment from Eldridge

Viral Nation announced a significant $250 million CAD investment led by Eldridge Industries to fuel its global expansion, enhance its SaaS offerings, and pursue strategic acquisitions....more

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