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Universal Standard's Overview

Total employees49
HeadquartersNew York
Founded2015

Universal Standard is a direct-to-consumer fashion brand revolutionizing the industry with its unwavering commitment to size inclusivity. Co-founded in 2015 by Polina Veksler and Alexandra Waldman, the company offers a comprehensive range of modern, high-quality apparel and essentials for women, uniquely available in every size from 00 to 40. Universal Standard's mission is 'Fashion Freedom,' aiming to ensure that style, quality, and fit are accessible to all women, regardless of size. They are known for their innovative programs like 'Fit Liberty,' which allows customers to exchange pieces if their size changes within a year.

Where is Universal Standard's Headquarters?

Universal Standard officeUniversal Standard officeUniversal Standard officeUniversal Standard office
*Images sourced via web search. Rights belong to original owners

HQ Function

The New York City headquarters serves as the central hub for Universal Standard's core operations, including design and product development, merchandising, marketing strategy, e-commerce operations, and corporate leadership.

Notable Features:

While specific architectural details are not widely publicized, the headquarters is expected to feature a modern, collaborative workspace designed to foster creativity and innovation, reflecting the brand's forward-thinking approach to fashion. It's strategically located in a key fashion and business district.

Work Culture:

Universal Standard's work culture is reportedly mission-driven, emphasizing inclusivity, collaboration, and customer empowerment. The environment is likely dynamic and fast-paced, typical of a growing direct-to-consumer brand focused on disrupting the traditional fashion landscape. Employees are passionate about making fashion accessible to all.

HQ Significance:

Being headquartered in New York City, a global fashion capital, is significant for Universal Standard. It provides access to top talent, industry trends, media, and strategic partnership opportunities, reinforcing its position as a leader in inclusive fashion.

Values Reflected in HQ: The headquarters' design and operational ethos likely reflect Universal Standard's core values: inclusivity in every aspect, innovation in design and business, and a commitment to quality and customer experience.

Location:

Universal Standard primarily serves customers in the United States, Canada, and the United Kingdom through its dedicated e-commerce platform. Its digital-first strategy allows for significant global brand visibility and engagement. While core physical operations are based in the U.S., its online reach and customer support cater to an international audience within its shipping regions.

Street Address:

625 Broadway

City:

New York

State/Province:

NY

Country:

USA

Universal Standard's Global Presence

N/A - Operations Primarily Centralized/Remote

Address: N/A

The company maintains a strong digital presence and may utilize distributed or remote teams for various functions, supporting its direct-to-consumer model rather than maintaining multiple physical office locations.

Buying Intent Signals for Universal Standard

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Universal Standard

As of April 2025, Universal Standard' leadership includes:

Polina Veksler - Co-Founder & Chief Executive Officer (CEO)
Alexandra Waldman - Co-Founder & Chief Creative Officer (CCO)

Investors of Universal Standard

Universal Standard has been backed by several prominent investors over the years, including:

Imaginary Ventures
Forerunner Ventures
Red Sea Ventures
Emerson Collective (Laurene Powell Jobs)
Point King Capital
Gwyneth Paltrow
Natalie Massenet
Tom Chapman
Mickey Drexler

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no major C-suite executive hires or departures announced by Universal Standard in mainstream business news over the past 12 months. The founding leadership team, Polina Veksler (CEO) and Alexandra Waldman (CCO), continue to lead the company. The company did announce the formation of an external CEO Council in April 2024 to provide strategic guidance.

Technology (Tech Stack) used by Universal Standard

Discover the tools Universal Standard uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Universal Standard Email Formats and Examples

Universal Standard commonly uses the email format `first@universalstandard.com` for its employees. This is a prevalent pattern within the company for official communications.

first@universalstandard.com (e.g., jane@universalstandard.com)

Format

polina@universalstandard.com

Example

85%

Success rate

News and media

ForbesApril 23, 2024

Universal Standard Launches First External CEO Council To Help Drive Inclusivity

Universal Standard announced the formation of its first-ever external CEO Council, comprised of accomplished female leaders from various industries. The council will provide strategic guidance and expertise to help the brand further its mission of size inclusivity and business growth....more

FashionistaOctober 26, 2023

Universal Standard Wants To Be the 'Default' For Size-Inclusive Essentials

In an interview, Universal Standard's co-founders Polina Veksler and Alexandra Waldman discussed their ambition to establish the brand as the primary choice for high-quality, size-inclusive wardrobe staples. They highlighted their ongoing commitment to perfecting fit, fabric, and style for all women....more

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