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Universal Nutrition's Overview

Total employees113
HeadquartersNew Brunswick
Founded1977

Universal Nutrition has been a prominent name in the sports nutrition industry since its founding in 1977. Known for its commitment to quality and innovation, the company develops and manufactures a wide range of nutritional supplements for bodybuilders, athletes, and fitness enthusiasts worldwide. Their product lines include iconic brands such as Animal Pak and the core Universal line, catering to various fitness goals like muscle growth, strength, recovery, and overall wellness. Universal Nutrition emphasizes science-backed formulations and maintains control over its manufacturing processes, much of which is done in-house at their New Jersey facility, to ensure product efficacy and safety. They have built a strong reputation and loyal following within the fitness community over several decades.

Where is Universal Nutrition's Headquarters?

Universal Nutrition officeUniversal Nutrition officeUniversal Nutrition officeUniversal Nutrition office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for corporate operations, research and development, product formulation, marketing, sales, and includes extensive manufacturing and distribution facilities.

Notable Features:

The New Brunswick facility is a GMP (Good Manufacturing Practices) certified plant and includes office spaces, R&D labs, and significant on-site manufacturing and warehousing capabilities, allowing for direct oversight of product quality.

Work Culture:

Expected to be a dynamic environment focused on health, fitness, and innovation in sports nutrition. There's a strong emphasis on quality, efficacy, and building a community around their brands, often described as a 'family' atmosphere given its long-standing private ownership.

HQ Significance:

Centralizes key business functions, including product creation from formulation to manufacturing and distribution, enabling stringent quality control and efficient operations for its global supplement brands.

Values Reflected in HQ: The on-site manufacturing and R&D facilities reflect a core commitment to quality control, product efficacy, and self-reliance. The long-term presence in New Brunswick shows stability and dedication to their operational base.

Location:

Universal Nutrition supports its global customer base through an extensive international distribution network, making its products available in over 90 countries worldwide. This global reach is achieved by partnering with key distributors and retailers in various regions, including Europe, Asia, South America, Australia, and the Middle East. Functions supported globally through these partnerships include product distribution, international sales, localized marketing efforts, and customer support. The company ensures that its core branding, product quality, and efficacy standards are consistently maintained across all international markets.

Street Address:

3 Terminal Road

City:

New Brunswick

State/Province:

NJ

Country:

USA

Universal Nutrition's Global Presence

Global Distribution Network

Address: Universal Nutrition primarily centralizes its office, R&D, and manufacturing operations in New Brunswick, NJ. International presence is managed through a network of official distributors and partners rather than distinct company-owned regional offices.

To ensure broad international availability of Universal Nutrition's supplement lines across more than 90 countries and cater to local market preferences and regulatory requirements effectively.

Buying Intent Signals for Universal Nutrition

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Universal Nutrition

As of April 2025, Universal Nutrition' leadership includes:

Michael Leder - President
Rocco Rubino - General Manager

Investors of Universal Nutrition

Universal Nutrition has been backed by several prominent investors over the years, including:

Privately Held/Family-Owned

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No significant executive new hires or exits have been publicly announced or widely reported for Universal Nutrition in the last 12 months. The company, being privately-owned, typically sees less frequent public disclosure of such changes compared to publicly traded companies and maintains a stable leadership team.

Technology (Tech Stack) used by Universal Nutrition

Discover the tools Universal Nutrition uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Universal Nutrition Email Formats and Examples

Common email formats for Universal Nutrition likely follow standard corporate patterns. While not officially published, typical structures include [first_initial][last]@universalnutrition.com or [first].[last]@universalnutrition.com. For example, an employee named Jane Doe might have an email address like jdoe@universalnutrition.com.

[first_initial][last]@universalnutrition.com or [first].[last]@universalnutrition.com

Format

jdoe@universalnutrition.com

Example

75%

Success rate

News and media

universalnutrition.comFebruary 26, 2024

Universal Nutrition Unveils Refreshed Look for its Core Universal Line

Universal Nutrition announced a brand refresh for its core 'Universal Line' of supplements, featuring updated packaging and design to modernize its appearance while maintaining its trusted formulations and commitment to quality....more

stack3d.comNovember 14, 2023

Universal Nutrition launches a Red Velvet Cake Batter flavor of its mainstream Animal Whey

Universal Nutrition has introduced a new Red Velvet Cake Batter flavor for its popular Animal Whey protein powder, expanding its flavor offerings for the mainstream supplement and catering to consumer demand for novel tastes....more

stack3d.comMay 2, 2023

Universal Nutrition releases its category-named Creatine Chews in Fruit Punch

Universal Nutrition has launched Creatine Chews, a convenient and flavored chewable tablet form of creatine monohydrate, starting with a Fruit Punch flavor, offering an alternative to traditional creatine powders....more

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