What Does Sary Do?

Total employees423
HeadquartersRiyadh
Founded2018

Trysary, publicly operating and known as Sary, is a prominent B2B e-commerce marketplace revolutionizing wholesale procurement for Micro, Small, and Medium Enterprises (MSMEs) across the Middle East, North Africa, and Pakistan (MENAP) region. The platform digitizes the B2B supply chain, enabling businesses to efficiently source goods from a wide network of wholesalers and manufacturers. Sary focuses on empowering MSMEs with better price discovery, wider inventory access, and streamlined logistics, contributing to the growth and formalization of the B2B retail sector. The trysary.com domain redirects to sary.com, indicating Sary is the active operational entity.

Where Is Sary's Headquarters?

HQ Function

Serves as the central hub for Trysary's (Sary's) strategic operations, technology development, product management, and regional business development for the MENAP market.

Notable Features:

Modern office facilities designed to foster collaboration and innovation, reflecting the company's tech-driven approach and its role in the digital economy.

Work Culture:

A dynamic, fast-paced, and innovative environment focused on customer-centricity and empowering small businesses. Strong emphasis on teamwork, technological solutions, and agile methodologies to address supply chain complexities.

HQ Significance:

The Riyadh headquarters is strategically vital, aligning with Saudi Arabia's Vision 2030 that promotes technological innovation and SME sector growth. It anchors Trysary's (Sary's) operations in one of its core and largest markets.

Values Reflected in HQ: The headquarters likely reflects values such as efficiency, technological advancement, collaboration, and a commitment to serving and uplifting the SME ecosystem in the region.

Location:

Trysary (Sary) has established a significant operational presence across the MENAP (Middle East, North Africa, and Pakistan) region. Key countries of operation include Saudi Arabia, Egypt, Pakistan, and the United Arab Emirates. Globally, its functions support market-specific strategies, continuous technology platform development, localized customer support, complex logistics coordination, and robust business development efforts. These are tailored to meet the diverse needs of MSMEs and suppliers in these rapidly evolving and digitally transforming economies.

Street Address:

7134 Al Ulaya, As Sahafah

City:

Riyadh

State/Province:

Ar Riyad Province

Country:

Saudi Arabia

Where Else Does Sary Operate Around the World?

Cairo, Egypt

Address: Regional office in Cairo; specific street address not publicly detailed.

To cater to the burgeoning MSME sector in Egypt, providing localized platform support and expanding Trysary's (Sary's) network of suppliers and buyers within the country.

Karachi, Pakistan

Address: Regional office in Karachi; specific street address not publicly detailed.

To tap into Pakistan's large and fragmented retail market, digitizing traditional B2B trade and improving supply chain efficiency for local businesses.

Dubai, UAE

Address: Regional office in Dubai; specific street address not publicly detailed.

To expand Trysary's (Sary's) footprint in the UAE, offering its B2B platform to a diverse range of MSMEs in a competitive and digitally mature market.

Buying Intent Signals for Sary

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sary? Meet the Executive Team

As of April 2025, Sary' leadership includes:

Mohammed Aldossary - Co-Founder & CEO
Saud Alabdulaziz - Chief Financial Officer
Hussain Al Marhoon - Chief Operating Officer
Rayan Alshathry - Chief People Officer
Sunil Kumar - Chief Technology Officer
Abdulaziz Al Jouf - Chief Commercial Officer

Who's Investing in Sary?

Sary has been backed by several prominent investors over the years, including:

Public Investment Fund (PIF) - Jada
Sanabil Investments
Wafra International Investment Company
STV (Saudi Technology Ventures)
Raed Ventures
MSA Capital
Rocketship.vc
VentureSouq
Endeavor Catalyst
Class 5 Global
Derayah VC

What Leadership Changes Has Sary Seen Recently?

Hire5
Exits0

In the past year, Trysary (Sary) significantly bolstered its leadership by announcing a new CFO, COO, and CPO in early 2024, alongside appointing a new CTO and a General Manager for its growing Egyptian market. These appointments signal strong strategic reinforcement and ongoing expansion efforts across the MENAP region. No prominent executive departures were publicly announced during this period.

New Appointments:

Ayman Essam, Ayman Essam appointed as General Manager for Egypt to lead Sary's expansion and operations in the key Egyptian market.
Saud Alabdulaziz, Saud Alabdulaziz joined Sary as Chief Financial Officer (announced January 2024) to spearhead financial strategy and oversight.
Hussain Al Marhoon, Hussain Al Marhoon took on the role of Chief Operating Officer (publicly announced with leadership team January 2024) to optimize and scale Sary's operations.
Rayan Alshathry, Rayan Alshathry became Chief People Officer (publicly announced with leadership team January 2024) to lead human capital strategy.
Sunil Kumar, Sunil Kumar joined Sary as Chief Technology Officer to drive technological innovation, platform development, and engineering excellence.

What Technology (Tech Stack) Is Used bySary?

Discover the tools Sary uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sary Email Formats and Examples

Trysary (Sary) likely utilizes common professional email formats for its corporate communications. While the exact primary format isn't publicly confirmed, patterns such as [first].[last]@sary.com or [first_initial][last]@sary.com are frequently observed in the technology sector. Sary may use the sary.com domain for its emails, consistent with its main website. Some data suggests sary.co might also be in use.

[first].[last]@sary.com

Format

mohammed.aldossary@sary.com

Example

75%

Success rate

What's the Latest News About Sary?

ZawyaJanuary 16, 2024

Trysary (Sary) Announces New Leadership Team Appointments

Trysary (Sary) announced key appointments to its leadership team, including Saud Alabdulaziz as CFO, Hussain Al Marhoon as COO, and Rayan Alshathry as CPO. These appointments are aimed at driving the company's next phase of growth and solidifying its market leadership in the B2B e-commerce space in MENAP....more

WamdaMarch 29, 2022

Trysary (Sary) Acquires Egyptian B2B Platform Mowarrid

Trysary (Sary) continued its regional expansion by acquiring Mowarrid, an Egyptian B2B marketplace catering to FMCG retailers. This acquisition strengthens Sary's presence in North Africa and integrates Mowarrid's local supplier network and customer base into Sary's platform, accelerating its growth in the Egyptian market....more

MenaBytesJanuary 25, 2022

Trysary (Sary) Expands into Pakistan with Acquisition of Jugnu

Trysary (Sary) marked its entry into the Pakistani market through the acquisition of Jugnu, a B2B e-commerce platform. This strategic move allows Sary to leverage Jugnu's existing network and local expertise to accelerate its growth in Pakistan, one of the largest MSME markets in the MENAP region....more

MagnittAugust 4, 2021

Trysary (Sary) Secures $75 Million in Series C Funding

Trysary (Sary), the B2B e-commerce platform, announced a $75 million Series C funding round led by Sanabil Investments (a PIF company). The round included Wafra International Investment, STV, and others, aiming to fuel Sary's expansion in MENAP and enhance its tech offerings for MSMEs....more

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