Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Trysary, publicly operating and known as Sary, is a prominent B2B e-commerce marketplace revolutionizing wholesale procurement for Micro, Small, and Medium Enterprises (MSMEs) across the Middle East, North Africa, and Pakistan (MENAP) region. The platform digitizes the B2B supply chain, enabling businesses to efficiently source goods from a wide network of wholesalers and manufacturers. Sary focuses on empowering MSMEs with better price discovery, wider inventory access, and streamlined logistics, contributing to the growth and formalization of the B2B retail sector. The trysary.com domain redirects to sary.com, indicating Sary is the active operational entity.
Serves as the central hub for Trysary's (Sary's) strategic operations, technology development, product management, and regional business development for the MENAP market.
Modern office facilities designed to foster collaboration and innovation, reflecting the company's tech-driven approach and its role in the digital economy.
A dynamic, fast-paced, and innovative environment focused on customer-centricity and empowering small businesses. Strong emphasis on teamwork, technological solutions, and agile methodologies to address supply chain complexities.
The Riyadh headquarters is strategically vital, aligning with Saudi Arabia's Vision 2030 that promotes technological innovation and SME sector growth. It anchors Trysary's (Sary's) operations in one of its core and largest markets.
Trysary (Sary) has established a significant operational presence across the MENAP (Middle East, North Africa, and Pakistan) region. Key countries of operation include Saudi Arabia, Egypt, Pakistan, and the United Arab Emirates. Globally, its functions support market-specific strategies, continuous technology platform development, localized customer support, complex logistics coordination, and robust business development efforts. These are tailored to meet the diverse needs of MSMEs and suppliers in these rapidly evolving and digitally transforming economies.
7134 Al Ulaya, As Sahafah
Riyadh
Ar Riyad Province
Saudi Arabia
Address: Regional office in Cairo; specific street address not publicly detailed.
To cater to the burgeoning MSME sector in Egypt, providing localized platform support and expanding Trysary's (Sary's) network of suppliers and buyers within the country.
Address: Regional office in Karachi; specific street address not publicly detailed.
To tap into Pakistan's large and fragmented retail market, digitizing traditional B2B trade and improving supply chain efficiency for local businesses.
Address: Regional office in Dubai; specific street address not publicly detailed.
To expand Trysary's (Sary's) footprint in the UAE, offering its B2B platform to a diverse range of MSMEs in a competitive and digitally mature market.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Sary' leadership includes:
Sary has been backed by several prominent investors over the years, including:
In the past year, Trysary (Sary) significantly bolstered its leadership by announcing a new CFO, COO, and CPO in early 2024, alongside appointing a new CTO and a General Manager for its growing Egyptian market. These appointments signal strong strategic reinforcement and ongoing expansion efforts across the MENAP region. No prominent executive departures were publicly announced during this period.
Discover the tools Sary uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Trysary (Sary) likely utilizes common professional email formats for its corporate communications. While the exact primary format isn't publicly confirmed, patterns such as [first].[last]@sary.com or [first_initial][last]@sary.com are frequently observed in the technology sector. Sary may use the sary.com domain for its emails, consistent with its main website. Some data suggests sary.co might also be in use.
[first].[last]@sary.com
Format
mohammed.aldossary@sary.com
Example
75%
Success rate
Zawya • January 16, 2024
Trysary (Sary) announced key appointments to its leadership team, including Saud Alabdulaziz as CFO, Hussain Al Marhoon as COO, and Rayan Alshathry as CPO. These appointments are aimed at driving the company's next phase of growth and solidifying its market leadership in the B2B e-commerce space in MENAP....more
Wamda • March 29, 2022
Trysary (Sary) continued its regional expansion by acquiring Mowarrid, an Egyptian B2B marketplace catering to FMCG retailers. This acquisition strengthens Sary's presence in North Africa and integrates Mowarrid's local supplier network and customer base into Sary's platform, accelerating its growth in the Egyptian market....more
MenaBytes • January 25, 2022
Trysary (Sary) marked its entry into the Pakistani market through the acquisition of Jugnu, a B2B e-commerce platform. This strategic move allows Sary to leverage Jugnu's existing network and local expertise to accelerate its growth in Pakistan, one of the largest MSME markets in the MENAP region....more
Magnitt • August 4, 2021
Trysary (Sary), the B2B e-commerce platform, announced a $75 million Series C funding round led by Sanabil Investments (a PIF company). The round included Wafra International Investment, STV, and others, aiming to fuel Sary's expansion in MENAP and enhance its tech offerings for MSMEs....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Sary, are just a search away.