Troy Lee Designs (TLD) is a globally recognized American brand specializing in high-performance motocross and mountain bike helmets, apparel, and protection. Founded by artist and racer Troy Lee, the company has evolved from a custom helmet painting service in a Corona, California garage to an industry leader renowned for its cutting-edge designs, commitment to safety, and deep roots in the racing world. TLD products are characterized by their distinctive artistic flair, advanced technology, and use by top athletes globally.
The Corona headquarters serves as the central hub for all company operations, including product design and development, research, marketing, sales, global strategy, and the iconic custom helmet paint shop.
The facility includes state-of-the-art design studios, R&D labs, a custom paint shop embodying its artistic roots, and often a showroom displaying iconic products and athlete memorabilia. It also houses a retail store.
A dynamic, creative, and collaborative environment fueled by a shared passion for motorsports and cycling. The culture encourages innovation and a deep connection to the racing community and TLD's 'For The World's Fastest Racers' ethos.
The Corona HQ is pivotal as the birthplace of TLD's innovative designs and the operational core for its global brand. Its location keeps the company connected to the pulse of the action sports scene.
While primary operations are centralized at its Corona, CA headquarters, Troy Lee Designs boasts a significant global presence. Its products are distributed and sold in over 60 countries worldwide through an extensive network of international distributors and retailers across North America, Europe, Asia, Australia, and South America. TLD supports its global market through these partnerships, ensuring brand visibility and product availability, and by sponsoring international athletes and race teams.
155 E. Rincon St.
Corona
California
USA
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As of April 2025, Troy Lee Designs' leadership includes:
Troy Lee Designs has been backed by several prominent investors over the years, including:
Following the appointment of Jason Steris as CEO in early 2022 and significant new investment, Troy Lee Designs' executive team has focused on strategic growth. There have been no widely publicized new executive hires or departures in the immediate past 12 months, suggesting leadership continuity.
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Troy Lee Designs likely utilizes common professional email formats for its employees. Based on industry patterns, one of the most probable formats is [first name]@[companydomain.com], though other variations like [first initial][last name] may also be in use.
[first]@troyleedesigns.com
Format
troy@troyleedesigns.com
Example
75%
Success rate
Vital MTB • March 1, 2024
Troy Lee Designs has announced the launch of its new A4 helmet, expanding its A-series helmet line with improved ventilation, Mips Integra technology, and a lightweight design aimed at trail riders....more
Pinkbike • February 22, 2024
Troy Lee Designs has updated its popular Flowline and Skyline apparel collections for Spring 2024, featuring new colorways, improved fabrics, and designs focused on comfort and performance for mountain bikers....more
Vital MX • August 17, 2023
Troy Lee Designs unveils its 2024 motocross collection, showcasing new designs, technical features, and colorways across its SE, GP, and Scout lines for helmets, gear, and apparel for the upcoming season....more
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