HQ Function

Serves as the central hub for global brand strategy, product design and development, merchandising, marketing, e-commerce operations, and corporate functions.

Notable Features:

Modern office space within the iconic, Grade II listed former BBC Television Centre, featuring contemporary design aligned with the brand's minimalist aesthetic. The location benefits from the amenities of the redeveloped Television Centre complex.

Work Culture:

A creative, collaborative, and fast-paced environment focused on quality, innovation, and timeless design. The culture emphasizes brand values of simplicity, elegance, and attention to detail, aiming to foster a supportive and inspiring workplace for its employees.

HQ Significance:

The London headquarters is pivotal for The White Company, driving its brand vision, product innovation, and coordinating its retail, online, and international operations. It centralizes key decision-making and creative processes.

Values Reflected in HQ: The choice of a modern, thoughtfully designed space within a redeveloped landmark reflects The White Company's appreciation for quality, heritage, and timeless style, combined with a forward-looking, contemporary approach to business and design.

Location:

The White Company supports a global customer base primarily through its robust e-commerce platform, shipping to numerous countries worldwide. Key physical markets include the United Kingdom, with a strong retail and online presence, and the United States, with flagship stores and a dedicated US e-commerce site. The company also operates stores in Ireland. Functions supported globally include online retail, international shipping, customer service, and brand marketing adapted for key international regions.

Street Address:

2 Television Centre, 101 Wood Lane

City:

London

State/Province:

England

Country:

United Kingdom