The Sydell Group
The Sydell Group's Overview
The Sydell Group is a New York-based owner, developer, and manager of unique, lifestyle-oriented hotels. Known for its focus on collaborative and culturally relevant hospitality experiences, Sydell Group has created acclaimed brands such as The LINE, Freehand, and The Saguaro. They were also the original creator of NoMad Hotels (brand sold in April 2024) and co-created The Ned (in partnership with Soho House & Co., now part of Membership Collective Group). Sydell's expertise lies in identifying unique properties and partnering with top talent in design, food and beverage, and retail to create compelling hotels that resonate with their local communities and travelers alike.
Where is The Sydell Group's Headquarters?
HQ Function
Serves as the main corporate office, driving North American operations, new project development, overarching brand strategy, creative and design direction, and financial management for the group.
Notable Features:
Situated in a neighborhood renowned for its historic architecture and vibrant creative scene, reflecting Sydell's commitment to culturally integrated properties. The office space itself is likely designed to foster innovation and collaboration, aligning with their design-forward brand.
Work Culture:
The work culture at The Sydell Group is characterized by dynamism, innovation, and a strong emphasis on collaborative creativity. Employees typically share a passion for cutting-edge design, unique hospitality concepts, and delivering memorable guest experiences.
HQ Significance:
The New York headquarters is central to Sydell's U.S. operations and brand identity. Its location in a global epicenter for hospitality, design, and finance allows the company to stay at the forefront of industry trends and access top talent.
Values Reflected in HQ: The headquarters' location and presumed design philosophy mirror Sydell Group's core values: creativity, excellence in design, collaborative spirit, and a profound connection to local culture and authentic experiences.
Location:
The Sydell Group primarily focuses its operations in major urban centers across the United States and the United Kingdom. Their global functions encompass the full lifecycle of hotel development and management, including strategic site acquisition, project financing and structuring, architectural and interior design leadership, innovative brand creation and marketing, distinctive food and beverage concepting, and comprehensive hotel operational oversight for its curated portfolio.
Street Address:
22 West 29th Street, 10th Floor
City:
New York
State/Province:
NY
Country:
USA
The Sydell Group's Global Presence
London, UK
Address: The Ned, 27 Poultry, London, EC2R 8AJ, UK
To spearhead and manage European projects, cultivate regional relationships, and ensure brand integrity while adapting to diverse local market conditions and cultural nuances.
Buying Intent Signals for The Sydell Group
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Executive Team of The Sydell Group
As of April 2025, The Sydell Group' leadership includes:
Investors of The Sydell Group
The Sydell Group has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major C-suite executive hires or departures have been publicly announced for The Sydell Group in the last 12 months (May 2023 - May 2024). The senior leadership team, under Founder & CEO Andrew Zobler, appears to have maintained consistency during this period.
Technology (Tech Stack) used by The Sydell Group
Discover the tools The Sydell Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The Sydell Group Email Formats and Examples
While The Sydell Group's precise email format is not publicly confirmed, a common structure for companies of its nature, particularly in the United States, involves using the employee's first initial combined with their last name.
firstinitiallast@sydellgroup.com
Format
azobler@sydellgroup.com
Example
70%
Success rate
News and media
Skift • April 24, 2024
The Sydell Group Sells NoMad Hotel Brand to Ennismore
Ennismore, the lifestyle hospitality company (part of Accor) known for brands like The Hoxton, has acquired the NoMad hotel brand from its creator, The Sydell Group. This strategic sale allows Sydell Group to focus on its other existing brands such as The LINE and Freehand, as well as new development opportunities, while Ennismore plans to expand the NoMad brand globally....more
Hospitality Net • March 20, 2023
The Sydell Group Appoints Koos Visbeen as Senior Vice President of Development
The Sydell Group announced the appointment of Koos Visbeen to the role of Senior Vice President of Development. In this capacity, Visbeen is tasked with leading the company's development pipeline, identifying and sourcing new hotel opportunities, and overseeing the execution of new projects, contributing to Sydell's strategic growth....more
Forbes • June 30, 2022
The Ned NoMad, New York’s Hotel And Private Club Co-Created by Sydell Group, Opens
The Ned NoMad, a hotel and private members' club, opened in the former NoMad Hotel space in New York. A collaboration between Sydell Group's Andrew Zobler and Ron Burkle of Soho House fame, The Ned expands on the London original, offering extensive amenities and a unique membership experience in the heart of Manhattan....more
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