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The Simple Good's Overview

Total employees15
HeadquartersChicago
Founded2014

The Simple Good is a non-profit organization with a mission to connect the meaning of 'good' from around the world to empower at-risk youth to become positive activists through art and discussion. They aim to build resiliency, promote well-being, and foster positive self-perception in young people by helping them explore different concepts of 'good' and express their own interpretations through art creation and public showcases.

Where is The Simple Good's Headquarters?

The Simple Good officeThe Simple Good officeThe Simple Good officeThe Simple Good office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central administrative office, coordinating program development, fundraising, community outreach, and partnerships. It's the operational core for their art and mindfulness-based youth empowerment initiatives.

Notable Features:

While specific architectural details are not widely publicized, the headquarters likely fosters a creative and collaborative environment, potentially showcasing youth artwork and reflecting the organization's mission. It's strategically located to serve communities within Chicago.

Work Culture:

The work culture at The Simple Good is mission-driven, passionate, and collaborative. Employees and volunteers are typically dedicated to youth development, social justice, and the transformative power of art and mindfulness. It's an environment focused on positive impact and community engagement.

HQ Significance:

The Chicago headquarters is significant as it's the birthplace and primary operational base of The Simple Good. It's from here that they develop and implement their unique curriculum, build local partnerships with schools and community centers, and drive their mission to empower underserved youth in the city.

Values Reflected in HQ: The headquarters, through its operations and atmosphere, aims to reflect values of empowerment, creativity, mindfulness, community, and resilience – core tenets of The Simple Good's programming.

Location:

The Simple Good's direct programming and physical operations are primarily concentrated in Chicago, USA. While their mission to connect the meaning of 'good' from around the world has a global inspiration and theme, their on-the-ground youth empowerment work is currently localized. They may share their model or insights with a broader audience, but do not maintain international offices or direct service delivery outside their core region.

Street Address:

200 W Madison St, Suite 2100

City:

Chicago

State/Province:

Illinois

Country:

USA

The Simple Good's Global Presence

Various Program Sites, Chicago/USA

Address: Programs are delivered directly in schools, community centers, and partner organization facilities throughout Chicago.

To maximize accessibility and impact by meeting youth where they are, embedding programs within familiar and trusted local environments across different Chicago neighborhoods.

Buying Intent Signals for The Simple Good

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of The Simple Good

As of April 2025, The Simple Good' leadership includes:

Priya Shah - Founder & Executive Director
Cecielie Fernando - Director of Programs & Operations
Nia Abdullah - Board Chair

Investors of The Simple Good

The Simple Good has been backed by several prominent investors over the years, including:

Philanthropic Foundations (e.g., Polk Bros. Foundation, The Allstate Foundation)
Corporate Sponsors (e.g., Wintrust Community Banks, BMO Harris Bank)
Individual Donors
Government Grants (e.g., Illinois Arts Council Agency)
Event-based Fundraising

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a relatively small non-profit, high-profile executive team changes at The Simple Good are not frequently publicized in major news outlets. Leadership tends to be stable. Any changes are typically communicated through their website, newsletters, or annual reports.

Technology (Tech Stack) used by The Simple Good

Discover the tools The Simple Good uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

The Simple Good Email Formats and Examples

The Simple Good likely uses common professional email formats based on employee names. Given their domain 'thesimplegood.org', a typical structure would be [first name initial][last name] or [first name].[last name].

[firstinitial][last]@thesimplegood.org (e.g., jdoe@thesimplegood.org) or [first].[last]@thesimplegood.org (e.g. jane.doe@thesimplegood.org)

Format

pshah@thesimplegood.org

Example

80%

Success rate

News and media

The Simple Good BlogOctober 26, 2023

The Simple Good Selected as a 2023 Top-Rated Nonprofit by GreatNonprofits!

The Simple Good announced it has been named a “2023 Top-Rated Nonprofit” by GreatNonprofits, the leading provider of user reviews of charities and nonprofits. This recognition is based on positive reviews from individuals who have direct experience with the organization, including volunteers, donors, and program beneficiaries....more

The Simple Good WebsiteMay 10, 2023

The Simple Good Hosts Annual 'City of Good' Gala

The Simple Good hosted its annual 'City of Good' fundraising gala, celebrating the organization's impact and showcasing youth artwork. The event aimed to raise funds to support its ongoing art and mindfulness programs for at-risk youth in Chicago....more

The Simple Good ProgramsOngoing

The Simple Good Continues to Deliver Art and Mindfulness Programs in Chicago Schools

The Simple Good actively partners with Chicago Public Schools and community organizations to deliver its unique curriculum, empowering students to build social-emotional learning skills, explore their concept of 'good,' and express themselves through art....more

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