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The Collective Living's Overview

Total employees0
HeadquartersLondon
Founded2010

The Collective Living was a UK-based property company that specialized in developing and operating co-living spaces. Founded with the ambition to build a global network of community-centric homes, it aimed to combat urban loneliness and offer flexible, amenity-rich living for young professionals and students. Their model included shared facilities such as co-working spaces, gyms, cinemas, communal kitchens, and event programming. Notable projects included The Collective Old Oak and The Collective Canary Wharf in London, and they had expansion plans in the US and Germany. Despite initial success and raising significant funding, the company faced financial difficulties, exacerbated by the COVID-19 pandemic's impact on shared living models and hospitality. In September 2021, The Collective's UK operating companies entered administration. Its assets, including flagship properties, were subsequently sold to other investors and operators.

Where is The Collective Living's Headquarters?

The Collective Living officeThe Collective Living officeThe Collective Living officeThe Collective Living office
*Images sourced via web search. Rights belong to original owners

HQ Function

This location served as a large-scale co-living residence and a showcase of The Collective's concept, housing hundreds of residents and embodying the company's operational model. It also housed on-site management and community teams.

Notable Features:

Extensive communal amenities including a gym, spa, cinema room, themed dining rooms, library, co-working spaces, rooftop terrace, and restaurant/bar open to the public.

Work Culture:

Prior to administration, the culture at The Collective's sites was focused on community, collaboration, and events. Staff were involved in creating a vibrant living experience. For corporate staff, it was likely a fast-paced, scale-up environment aiming for rapid growth.

HQ Significance:

Old Oak was one of the world's largest co-living buildings at its launch and symbolized The Collective's ambitious vision for the future of urban living. It garnered significant media attention.

Values Reflected in HQ: Community, convenience, shared experiences, flexibility, modern urban lifestyle.

Location:

Prior to its administration, The Collective Living primarily operated in the United Kingdom (London) and the United States (New York), with significant development plans for Germany (Berlin) and other major global cities. Their global functions would have included property acquisition and development, design, operations management for co-living spaces, marketing, technology development for resident experience, and capital raising to fuel expansion.

Street Address:

Nash House, Old Oak Lane (for The Collective Old Oak, a flagship location)

City:

London

State/Province:

N/A

Country:

United Kingdom

The Collective Living's Global Presence

London, United Kingdom

Address: 20 Crossharbour Plaza, London, E14 9YF, UK (The Collective Canary Wharf)

To cater to professionals and those seeking flexible, community-focused living in a prime London business and residential area. This site also went through administration and was later acquired.

Long Island City, NY, USA

Address: 37-06 36th St, Long Island City, NY 11101, USA (The Collective Paper Factory)

To establish The Collective's brand and co-living model in the North American market, starting with New York City. This property also faced financial restructuring.

Berlin, Germany

Address: Undisclosed development sites (e.g., Berlin Tegel)

To expand the co-living portfolio into key European urban centers, tapping into Berlin's dynamic rental market and international population.

Buying Intent Signals for The Collective Living

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of The Collective Living

As of April 2025, The Collective Living' leadership includes:

Reza Merchant - Founder & former CEO
James Penfold - Former Global Head of Brand & Partnerships / CCO
Mikael Hughes - Former Chief Operating Officer
Jill Ju - Former Chief Investment Officer, US

Investors of The Collective Living

The Collective Living has been backed by several prominent investors over the years, including:

Deutsche Bank (provided development finance)
Development finance institutions
Family offices
High-net-worth individuals
Reditum Capital (provided bridging finance)
GP JOULE (for specific project funding, e.g., sustainable energy solutions)

Executive New Hires/Exits in the Last 12 Months

Hire0
ExitsEffectively all key executives due to administration, number not precisely defined but includes top leadership.

The period leading up to and including The Collective's administration in September 2021 saw the effective dissolution of its executive team's roles as administrators (FTI Consulting) took control of the UK operating companies. Most senior leadership roles ceased with the administration process.

Departures

Reza Merchant, Role with the original operating entity ceased upon appointment of administrators.
Other members of the executive team, Their roles with the original operating entities ceased upon appointment of administrators.

New Appointments:

FTI Consulting (Geoff Rowley and Chad Griffin), Appointed as administrators to manage the affairs, business and property of The Collective's UK operating companies.

Technology (Tech Stack) used by The Collective Living

Discover the tools The Collective Living uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

The Collective Living Email Formats and Examples

Based on common company practices and available information for The Collective Living, their email format likely followed typical structures. As the company is in administration, these email addresses are no longer active.

[first].[last]@thecollective.com or [first_initial][last]@thecollective.com

Format

example.jane.doe@thecollective.com or jdoe@thecollective.com

Example

0 (These email addresses are highly unlikely to be active due to company administration)%

Success rate

News and media

Financial TimesSeptember 14, 2021

The Collective, a pioneer of co-living, collapses into administration

The Collective, one of the pioneers of the co-living sector, has collapsed into administration after the company was unable to find a buyer. The group, founded by Reza Merchant in 2010, appointed FTI Consulting as administrators....more

React NewsJuly 19, 2022

DTZ Investors JV confirmed as buyer of The Collective Old Oak

A joint venture between DTZ Investors and a global institutional investor has completed the acquisition of The Collective Old Oak, the landmark co-living scheme in west London. It was acquired out of administration....more

BisnowFebruary 2, 2022

World's Largest Co-Living Scheme Sold Out Of Administration For £120M Discount

The world's largest co-living scheme, The Collective Canary Wharf, has been sold out of administration to a joint venture between Crosstree Real Estate Partners and a European family office, advised by The RMM Group....more

Property WeekNovember 22, 2019

The Collective secures $140m investment for US co-living push

Co-living operator The Collective has secured $140m (£108m) of investment to fund its expansion into the US market. The investment includes the acquisition of The Paper Factory hotel in Long Island City, New York....more

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