Tchibo GmbH is a major German retail and consumer goods company, renowned for its unique business model that combines coffee sales with a weekly changing assortment of non-food products. Founded in 1949 by Max Herz and Carl Tchilinghiryan in Hamburg, Tchibo initially focused on mail-order coffee. It has since expanded into one of Germany's largest retail chains and operates internationally, primarily in Europe. Tchibo's diverse offerings include various coffee products (beans, ground, capsules), coffee machines, as well as clothing, household items, electronics, and services like travel and mobile contracts. The company places a strong emphasis on sustainability, particularly in coffee sourcing and its broader product lines.
The Hamburg headquarters serves as the central command for Tchibo's global strategy, product development (both coffee and non-food), marketing, corporate management, finance, and supply chain operations.
The Tchibo headquarters in Hamburg's City Nord is a modern office complex, often recognized for its distinctive architecture. It typically includes employee canteens, collaborative workspaces, and sometimes green areas, designed to support a productive and innovative environment.
Tchibo fosters a work culture centered on dynamism, passion for its products, and innovation. It emphasizes sustainability and corporate responsibility, encouraging teamwork, continuous learning, and employee engagement. The HQ environment aims to be inspiring and reflective of the brand's values.
As the birthplace and nerve center of the company, the Hamburg HQ is crucial for maintaining Tchibo's unique business model, managing its international operations, and driving its innovation in both coffee and non-food sectors. Its location in a major trading city underpins its global sourcing and logistics capabilities.
Tchibo has a significant international presence, primarily focused on Central and Eastern Europe. Key markets include Germany, Austria, Switzerland, Poland, Czech Republic, Slovakia, Hungary, and Turkey. Globally, Tchibo supports functions such as coffee sourcing (from various continents), production, multi-channel retail operations (brick-and-mortar stores, e-commerce, supermarket concessions), marketing and brand management, logistics and supply chain management for its diverse coffee and non-food product ranges.
Überseering 18
Hamburg
Hamburg
Germany
Address: Gadnergasse 71, 1110 Wien, Austria
To lead Tchibo's brand presence and sales growth in Austria, adapting product assortments and marketing strategies to Austrian consumer preferences, and overseeing all business functions for the region.
Address: ul. Fabryczna 5, 00-446 Warszawa, Poland
To manage and expand Tchibo's business in Poland, a key Central European market. This includes tailoring the Tchibo retail concept to Polish consumers, managing local supply chains, and building brand loyalty.
Address: Sostraße 11, 8304 Wallisellen, Switzerland
To consolidate and grow Tchibo's market position in Switzerland, ensuring effective marketing, sales, and logistical operations tailored to the Swiss economic and cultural environment.
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As of April 2025, Tchibo' leadership includes:
Tchibo has been backed by several prominent investors over the years, including:
The most notable executive change at Tchibo in the last 12 months was the appointment of a new CEO. Erik Hofstädter took over as Chairman of the Management Board (CEO) in January 2024, succeeding Werner Weber. Dr. Ulf Guskran's responsibilities were also confirmed for Non Food and International business areas.
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Tchibo typically uses a standard corporate email format. The most common structure is 'firstname.lastname' followed by the company's domain. For Germany, this is often '@tchibo.de', while international communications might use '@tchibo.com' or country-specific domains (e.g., @tchibo.at for Austria).
firstname.lastname@tchibo.de
Format
erika.mustermann@tchibo.de
Example
70%
Success rate
Umweltbundesamt (German Environment Agency) • April 17, 2024
Tchibo is enhancing its sustainability efforts by partnering with the Blue Angel (Blauer Engel) eco-label. This collaboration aims to expand the range of environmentally friendly products available in Tchibo's non-food assortment, offering customers more sustainable choices....more
dlahandlu.pl • February 27, 2024
For 2023, Tchibo was once again recognized as the leading seller of Fairtrade certified coffee in Poland. This highlights the company's ongoing commitment to ethical and sustainable sourcing practices within the Polish coffee market....more
Tchibo Corporate Website / Lebensmittel Zeitung • October 5, 2023
Tchibo officially announced that Erik Hofstädter would assume the role of Chairman of the Management Board (CEO) starting January 1, 2024. He succeeded Werner Weber, who left the company at the end of 2023. Hofstädter previously headed Tchibo's successful Austrian division....more
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