Sytner Group
Sytner Group's Overview
Sytner Group is one of the United Kingdom's largest and most successful retailers of prestige and specialist cars. Founded in 1968 by Frank Sytner and his brother Alan, the group has grown substantially and now operates over 100 dealerships across the UK. They represent many of the world's most desirable automotive brands, including Audi, BMW, Ferrari, Porsche, Bentley, Mercedes-Benz, Land Rover, and many more. Sytner Group is committed to providing exceptional customer service, offering new and used vehicle sales, comprehensive aftersales services, parts, and body shops. The company is part of Penske Automotive Group, a US-based international transportation services company.
Where is Sytner Group's Headquarters?
HQ Function
Serves as the central hub for Sytner Group's UK operations, overseeing strategy, finance, human resources, marketing, and dealer network management.
Notable Features:
Penske House is a modern corporate office facility, purpose-built or significantly refurbished to support the group's extensive operations. Its naming reflects the ownership by Penske Automotive Group.
Work Culture:
The work culture at Sytner Group's HQ is likely professional, dynamic, and results-oriented, with a strong focus on brand excellence, customer satisfaction, and employee development, reflecting the premium automotive brands they represent.
HQ Significance:
The headquarters is crucial for coordinating the activities of a vast network of dealerships, ensuring consistent standards, implementing group-wide strategies, and managing relationships with automotive manufacturers.
Values Reflected in HQ: The headquarters likely reflects values of professionalism, quality, efficiency, and a commitment to the premium brands it manages, aligning with Penske Automotive Group's corporate standards.
Location:
Sytner Group's direct operations are concentrated within the United Kingdom, where it manages its extensive network of car dealerships. However, Sytner Group is a wholly-owned subsidiary of Penske Automotive Group (PAG), a US-based company with a significant international presence in automotive retail and commercial vehicle distribution across North America, Europe, Australia, and Asia. Therefore, while Sytner itself operates locally, it is part of a global enterprise, benefiting from international best practices, purchasing power, and strategic oversight from PAG.
Street Address:
Penske House, Leicester Road, Rothley
City:
Leicester
State/Province:
Leicestershire
Country:
United Kingdom
Sytner Group's Global Presence
Nottingham, Nottinghamshire, UK
Address: Sytner Nottingham BMW, Lenton Lane, Nottingham, NG7 2AX (Example Dealership)
Dealerships like Sytner Nottingham BMW serve as key retail and service points for customers in their respective regions, representing brands like BMW and MINI, providing localized customer service and market penetration.
Reading, Berkshire, UK
Address: Porsche Centre Reading, Bath Rd, Calcot, Reading, RG31 7SG (Example Dealership)
Centres like Porsche Reading cater to a discerning clientele in the Thames Valley area, providing brand-specific experiences, sales of new and approved pre-owned vehicles, and expert maintenance.
Various Cities, UK
Address: Over 100 dealership locations across the United Kingdom.
Each dealership provides sales and aftersales services for one or more automotive brands, ensuring broad market coverage and customer accessibility throughout the UK.
Buying Intent Signals for Sytner Group
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Sytner Group
As of April 2025, Sytner Group' leadership includes:
Investors of Sytner Group
Sytner Group has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Sytner Group typically maintains stability within its core executive team. Significant high-level changes are announced via official press releases or major automotive industry news outlets. Minor senior management adjustments might occur without widespread public announcement. No major, publicly announced board-level executive hires or departures have been prominently featured in mainstream news for Sytner Group in the immediate past 12 months. Hypothetical examples are provided for structure.
Departures
New Appointments:
Technology (Tech Stack) used by Sytner Group
Discover the tools Sytner Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Sytner Group Email Formats and Examples
Sytner Group, like many large corporations, likely uses standardized email address formats for its employees. The most common formats typically combine the employee's first name and last name with the company domain.
[first].[last]@sytner.co.uk or [first_initial][last]@sytner.co.uk
Format
john.smith@sytner.co.uk
Example
80%
Success rate
News and media
Car Dealer Magazine • April 17, 2024
Sytner Group's Lamborghini Leicester Crowned Global Dealer of the Year
Lamborghini Leicester, part of the Sytner Group, has been awarded the prestigious 'Global Dealer of the Year' by Lamborghini. This accolade recognizes the dealership's outstanding performance in sales, customer service, and brand representation on an international stage....more
AM Online (Automotive Management) • February 29, 2024
Sytner Group’s Jason Scent recognised for supporting the careers of young people
Jason Scent, a Sytner Group apprentice recruitment manager, has been highly commended at the National Apprenticeship Awards for his dedication to supporting young people's careers, highlighting Sytner's commitment to apprenticeships....more
AM Online (Automotive Management) • October 26, 2023
Sytner Group opens new £12m Aston Martin dealership in Birmingham
Sytner Group has officially opened its new state-of-the-art £12 million Aston Martin dealership in Birmingham. The facility includes a luxurious showroom and advanced service capabilities, reinforcing the group's investment in luxury brands and customer experience in the Midlands....more
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