SwimZip is a family-focused company dedicated to providing stylish and effective UPF 50+ sun protective swimwear and accessories for babies, children, and adults. Founded in 2010 by Betsy Johnson, a skin cancer survivor, SwimZip was born out of a desire to make sun protection easy and fashionable for everyone. Their signature full-zip rash guards and wide range of swimwear designs emphasize both safety and convenience. The company gained national recognition after a successful appearance on ABC's 'Shark Tank,' where they secured an investment from Lori Greiner. SwimZip's core mission is to help families enjoy the sun safely, preventing sunburns and reducing the risk of skin cancer through their high-quality, lab-tested sun-protective clothing.
Serves as the central hub for product design, development, marketing, e-commerce operations, and customer service.
As a smaller, founder-led company, the headquarters likely prioritizes functional and collaborative workspace over elaborate architectural features, fostering a close-knit team environment.
The work culture at SwimZip is likely passionate, mission-driven, and entrepreneurial, reflecting its origins and commitment to sun safety and family values. A strong sense of purpose in preventing skin cancer probably permeates the team.
The headquarters is the heart of SwimZip's operations, from conceptualizing new sun-safe designs to reaching customers globally through their online platform. It embodies the founders' dedication to their mission.
SwimZip primarily focuses on the North American market, with robust e-commerce sales in the USA and Canada. They offer international shipping to many countries, extending their sun safety mission globally. Their global functions are supported by their e-commerce platform, digital marketing efforts, and customer service, which can cater to international inquiries. Manufacturing and supply chain operations also have a global component, sourcing materials and production capabilities internationally to meet quality and UPF standards.
Specific street address not publicly listed; operations likely managed from a commercial office or dedicated workspace.
Prairie Village
Kansas
USA
Address: N/A (Utilizes third-party logistics and fulfillment centers)
Ensures efficient distribution and timely delivery of swimwear to customers, supporting the e-commerce operations of the brand.
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As of April 2025, SwimZip' leadership includes:
SwimZip has been backed by several prominent investors over the years, including:
As a privately held, founder-led company, SwimZip does not frequently publicize executive team changes. No major new hires or exits at the executive level have been publicly reported in the last 12 months. The founding team continues to lead the company's strategic direction.
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SwimZip likely utilizes common email formats for small to medium-sized businesses. Based on standard practices, the most probable format involves the first name followed by the company domain (e.g., [first]@swimzip.com). For customer service, generic emails like info@swimzip.com or support@swimzip.com are also common.
[first]@swimzip.com
Format
betsy@swimzip.com
Example
70%
Success rate
ABC Shark Tank • January 31, 2014
SwimZip, the sun-protective swimwear company founded by Betsy Johnson, successfully pitched their business on ABC's hit show 'Shark Tank.' The founders impressed the sharks with their mission-driven brand and innovative UPF 50+ swimwear designs, ultimately securing a $60,000 investment from 'Queen of QVC' Lori Greiner for a 20% equity stake. This partnership aimed to boost SwimZip's manufacturing capabilities, retail presence, and overall brand awareness....more
Inc. Magazine • August 18, 2017
SwimZip was named to the Inc. 5000 list, a prestigious ranking of the nation's fastest-growing private companies. This recognition highlighted SwimZip's significant growth in the competitive apparel market, driven by its popular UPF 50+ sun-protective swimwear and successful e-commerce strategy....more
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