SWAROVSKI
SWAROVSKI's Overview
Swarovski is an Austrian company that designs, manufactures, and sells high-quality crystal, genuine gemstones, created stones, and finished products such as jewelry, accessories, and lighting. Founded in 1895 by Daniel Swarovski, the company is known for its innovation in crystal cutting and its global presence in the luxury and fashion markets. Swarovski crystals are celebrated for their brilliance, precision, and a wide array of colors and effects, making them a favorite among designers and consumers worldwide.
Where is SWAROVSKI's Headquarters?
HQ Function
Serves as the primary center for design, innovation, crystal manufacturing, marketing strategy, and global operations management. It's the heart of the Swarovski brand and its heritage.
Notable Features:
The campus includes the world-renowned Swarovski Kristallwelten (Crystal Worlds), a museum and art space, alongside state-of-the-art crystal manufacturing facilities, design studios, and innovation labs.
Work Culture:
A blend of deep-rooted tradition and forward-looking innovation. Employees often describe a sense of pride in the brand's heritage and craftsmanship. The environment fosters precision and quality, with collaborative efforts between design, technical, and marketing departments. Being located in a scenic Alpine setting also contributes to a unique work-life experience.
HQ Significance:
Wattens is not just the administrative center but the spiritual home of Swarovski. It's where Daniel Swarovski pioneered his crystal-cutting technology, and it continues to be the primary hub for innovation, manufacturing excellence, and brand identity. The co-location of Crystal Worlds also makes it a key touchpoint for global brand engagement.
Values Reflected in HQ: The meticulous design of Swarovski Crystal Worlds, the precision engineering in manufacturing, and the commitment to sustainability in operations reflect values of beauty, quality, innovation, and responsibility. The campus blends natural landscape with artistic and industrial architecture, underscoring a harmony between creativity and production.
Location:
Swarovski operates globally with a presence in approximately 170 countries. Its functions span design and innovation (centered in Wattens but with global input), advanced crystal manufacturing in multiple countries, global marketing and branding, an extensive retail network of thousands of its own boutiques and partner stores, e-commerce operations, B2B sales (supplying crystals to fashion, jewelry, and lighting industries), and regional management hubs.
Street Address:
Swarovskistrasse 30
City:
Wattens
State/Province:
Tyrol
Country:
Austria
SWAROVSKI's Global Presence
Männedorf, Zurich, Switzerland
Address: Alte Landstrasse 411, 8708 Männedorf, Switzerland
Strategically located in Central Europe, advantageous for international business operations, financial management, and accessing global talent.
New York, NY, USA
Address: 10 East 53rd Street, New York, NY 10022, USA
Serves as a central hub for the US and Canadian markets, leveraging proximity to major fashion, media, and retail industries.
Singapore, Singapore
Address: 10 Marina Boulevard, #10-01 Marina Bay Financial Centre Tower 2, Singapore 018983
Provides a strategic base for managing and expanding Swarovski's presence in the dynamic APAC region, a significant growth area for luxury goods.
Buying Intent Signals for SWAROVSKI
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Executive Team of SWAROVSKI
As of April 2025, SWAROVSKI' leadership includes:
Investors of SWAROVSKI
SWAROVSKI has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the last 12 months (approx. May 2023 - May 2024), Swarovski has strengthened its executive team with key C-suite appointments, including a new Chief Financial Officer and an incoming Chief Human Resources Officer, reflecting its ongoing strategic transformation. No major C-suite departures have been widely publicized during this specific period.
New Appointments:
Technology (Tech Stack) used by SWAROVSKI
Discover the tools SWAROVSKI uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
SWAROVSKI Email Formats and Examples
Swarovski primarily utilizes the firstname.lastname@swarovski.com email format for its corporate communications. This is a common and professional standard for global organizations.
[first].[last]@swarovski.com
Format
jane.doe@swarovski.com
Example
95%
Success rate
News and media
Reuters • February 15, 2024
Swarovski news title: Swarovski crystal empire posts 4% sales growth in 2023
Swarovski reported a 4% increase in sales for 2023, reaching 1.832 billion euros ($1.97 billion), with like-for-like store sales up 10%. The company cited strong growth in jewelry and positive retail performance as key drivers....more
Vogue Business • November 7, 2023
Swarovski news title: Skims and Swarovski collaborate on body jewellery and ready-to-wear
Swarovski and Kim Kardashian's brand Skims announced a collaboration featuring crystal-embellished body jewelry, lingerie, and apparel. The partnership aims to blend Swarovski's luxury crystal heritage with Skims' modern appeal....more
Women's Wear Daily (WWD) • April 23, 2024
Swarovski news title: Swarovski Creators Lab Taps Marina Raphael for Second Bag Collection
Swarovski Creators Lab partnered with designer Marina Raphael for a second collection of crystal-embellished handbags. The collaboration highlights Swarovski's commitment to fostering creativity and innovative design partnerships....more
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