Superior Threads Inc. is a family-owned company dedicated to providing the highest quality threads for quilting, sewing, and embroidery enthusiasts. Founded in 1998 by Bob and Heather Purcell, the company emphasizes innovation, education, and exceptional customer service. They offer a wide variety of thread types, colors, and materials, alongside valuable resources to help crafters achieve the best results in their projects. Superior Threads is renowned for its commitment to quality control and educating consumers about thread characteristics and proper usage.
The headquarters serves as the central hub for all company operations, including administration, product development, warehousing, global distribution, customer service, and the creation of educational content.
The St. George facility includes extensive warehousing to accommodate their wide range of thread products, along with office spaces. It is likely equipped for quality control processes and content creation, such as product photography and video production for their educational materials.
As a family-owned business with a strong focus on education and customer satisfaction, the work culture at Superior Threads likely fosters expertise, collaboration, and a passion for the crafting industry. It probably emphasizes a supportive, learning-oriented environment.
The St. George headquarters is pivotal to Superior Threads' mission, acting as the operational core from which they innovate new products, manage global supply chains, and distribute their renowned threads and educational resources to a worldwide community of crafters.
Superior Threads serves a global market of sewing and quilting enthusiasts. Their products are accessible worldwide through their comprehensive e-commerce website and an established network of international distributors and local quilt shops. They actively support international customers with shipping options and online educational resources, ensuring crafters globally can benefit from their high-quality threads.
87 E. 2580 S.
St. George
UT
USA
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As of April 2025, Superior Threads' leadership includes:
Superior Threads has been backed by several prominent investors over the years, including:
As a privately held, family-operated business, Superior Threads typically manages leadership roles internally. No major public announcements regarding executive hires or departures have been made in the last 12 months. Leadership continuity appears stable within the founding family.
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Superior Threads utilizes standard email formats for communication. For general inquiries and customer support, they use role-based email addresses. Individual employee emails likely follow common corporate patterns based on their domain superiorthreads.com.
[first_initial][last]@superiorthreads.com or [first].[last]@superiorthreads.com or [first]@superiorthreads.com
Format
info@superiorthreads.com (general inquiries), orders@superiorthreads.com (order support)
Example
70%
Success rate
The Quilter's Planner • December 1, 2023
The Quilter's Planner featured Superior Threads, highlighting their dedication to providing high-quality threads and extensive educational resources for quilters and sewing enthusiasts. The article emphasized the company's role as a trusted name and valuable partner in the crafting community....more
Superior Threads Blog • September 28, 2023
Superior Threads announced the launch of their new So Fine! #30 thread color card and color selection kits. This expansion offers quilters and sewists more options for this popular thread line, known for its quality and versatility in various stitching applications....more
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