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Superior Threads's Overview

Total employees70
HeadquartersSt. George
Founded1998

Superior Threads Inc. is a family-owned company dedicated to providing the highest quality threads for quilting, sewing, and embroidery enthusiasts. Founded in 1998 by Bob and Heather Purcell, the company emphasizes innovation, education, and exceptional customer service. They offer a wide variety of thread types, colors, and materials, alongside valuable resources to help crafters achieve the best results in their projects. Superior Threads is renowned for its commitment to quality control and educating consumers about thread characteristics and proper usage.

Where is Superior Threads's Headquarters?

Superior Threads officeSuperior Threads officeSuperior Threads officeSuperior Threads office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for all company operations, including administration, product development, warehousing, global distribution, customer service, and the creation of educational content.

Notable Features:

The St. George facility includes extensive warehousing to accommodate their wide range of thread products, along with office spaces. It is likely equipped for quality control processes and content creation, such as product photography and video production for their educational materials.

Work Culture:

As a family-owned business with a strong focus on education and customer satisfaction, the work culture at Superior Threads likely fosters expertise, collaboration, and a passion for the crafting industry. It probably emphasizes a supportive, learning-oriented environment.

HQ Significance:

The St. George headquarters is pivotal to Superior Threads' mission, acting as the operational core from which they innovate new products, manage global supply chains, and distribute their renowned threads and educational resources to a worldwide community of crafters.

Values Reflected in HQ: The headquarters' operations reflect Superior Threads' core values of quality (through rigorous product management), education (through resource creation), innovation (in product development), and customer commitment (through efficient service and distribution).

Location:

Superior Threads serves a global market of sewing and quilting enthusiasts. Their products are accessible worldwide through their comprehensive e-commerce website and an established network of international distributors and local quilt shops. They actively support international customers with shipping options and online educational resources, ensuring crafters globally can benefit from their high-quality threads.

Street Address:

87 E. 2580 S.

City:

St. George

State/Province:

UT

Country:

USA

Superior Threads's Global Presence

Buying Intent Signals for Superior Threads

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Superior Threads

As of April 2025, Superior Threads' leadership includes:

Heather Purcell - President
Bob Purcell - Founder & Thread Educator
Todd Purcell - General Manager

Investors of Superior Threads

Superior Threads has been backed by several prominent investors over the years, including:

Privately Held / Family-Owned

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a privately held, family-operated business, Superior Threads typically manages leadership roles internally. No major public announcements regarding executive hires or departures have been made in the last 12 months. Leadership continuity appears stable within the founding family.

Technology (Tech Stack) used by Superior Threads

Discover the tools Superior Threads uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Superior Threads Email Formats and Examples

Superior Threads utilizes standard email formats for communication. For general inquiries and customer support, they use role-based email addresses. Individual employee emails likely follow common corporate patterns based on their domain superiorthreads.com.

[first_initial][last]@superiorthreads.com or [first].[last]@superiorthreads.com or [first]@superiorthreads.com

Format

info@superiorthreads.com (general inquiries), orders@superiorthreads.com (order support)

Example

70%

Success rate

News and media

The Quilter's PlannerDecember 1, 2023

Superior Threads: A Company Committed to Quality and Education

The Quilter's Planner featured Superior Threads, highlighting their dedication to providing high-quality threads and extensive educational resources for quilters and sewing enthusiasts. The article emphasized the company's role as a trusted name and valuable partner in the crafting community....more

Superior Threads BlogSeptember 28, 2023

Superior Threads Announces New So Fine! #30 Thread Color Card & Selection Kits

Superior Threads announced the launch of their new So Fine! #30 thread color card and color selection kits. This expansion offers quilters and sewists more options for this popular thread line, known for its quality and versatility in various stitching applications....more

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