HQ Function

The facility serves as the central hub for all team operations, including race car design, engineering, fabrication, assembly, and preparation for its NASCAR teams. It also houses administrative, marketing, and partnership management functions.

Notable Features:

A state-of-the-art facility spanning over 140,000 square feet, equipped with advanced engineering bays, chassis and body shops, paint booths, a 'mission control' style war room for race day strategy, and an extensive CNC machine shop featuring Haas Automation machinery. It was designed to support a multi-car NASCAR operation.

Work Culture:

A high-intensity, results-driven environment focused on performance and innovation. Teamwork, precision, and dedication are paramount, especially given the competitive nature of NASCAR. The culture reflects a strong engineering and racing ethos.

HQ Significance:

The Kannapolis headquarters is the nerve center of SHR's racing operations, allowing for comprehensive in-house control over car development and preparation. Its location in the Charlotte metropolitan area provides access to specialized talent, suppliers, and the broader NASCAR ecosystem.

Values Reflected in HQ: The headquarters reflects values of precision engineering (showcased by Haas CNC technology), innovation, commitment to excellence, and a strong competitive spirit in motorsport.

Location:

While Stewart-Haas Racing's competitive operations are primarily focused on the NASCAR series within the United States, the team and its drivers have a global fanbase due to the international broadcasting of NASCAR events. The Haas branding also has a global motorsport presence through Gene Haas's separate Formula 1 team, Haas F1 Team, although SHR's direct operational footprint is U.S.-based. The team's technical partnerships and supplier base may also involve international entities.

Street Address:

6001 Haas Way

City:

Kannapolis

State/Province:

NC

Country:

USA