Startup Wise Guys (SWG) is one of Europe's most experienced and active B2B startup accelerators and early-stage investment funds. With a strong focus on SaaS, Fintech, Cybersecurity, and Sustainability, SWG provides intensive, mentorship-driven programs, global connections, and seed funding to empower ambitious founders to build and scale their businesses internationally. They operate across Europe and have an expanding presence in Africa, known for their hands-on approach and strong founder community.
Serves as the main operational hub, coordinating global accelerator programs, managing investment funds, strategic partnerships, and core administrative functions.
Located in the historic Rotermanni Quarter, a revitalized industrial area known for its unique blend of old industrial architecture and modern design. The office space is designed to be collaborative and inspiring for both the team and visiting startups.
Dynamic, entrepreneurial, and results-driven, with a strong emphasis on mentorship, collaboration, and a 'founder-first' mentality. The culture is international, reflecting its diverse team and global startup cohorts.
Estonia, particularly Tallinn, is a vibrant European tech hub known for its digital society and supportive startup ecosystem. The HQ's location facilitates access to talent, innovation, and key European markets.
Startup Wise Guys supports startups globally through its diverse accelerator programs (on-site in various European and African cities and online), an extensive international mentor network, and global investor connections. They actively scout, invest in, and accelerate companies from a wide range of geographies, with a primary footprint in Europe (Nordics, Baltics, CEE, Southern Europe) and an expanding presence in Africa (e.g., programs in Namibia, Kenya).
Rotermanni 2
Tallinn
Harjumaa
Estonia
Address: c/o Fintech District, Via Filippo Sassetti, 32, 20124 Milano MI, Italy (Program location, often co-located)
To tap into the burgeoning Italian and Southern European tech ecosystems, foster local innovation, and serve as a bridge for regional startups to scale internationally.
Address: BAT | B Accelerator Tower, Gran Vía de Don Diego López de Haro, 1, 48001 Bilbao, Biscay, Spain (Program location, often co-located)
To support the development of the startup ecosystem in the Basque Country and Spain, leveraging local strengths and connecting startups to global opportunities.
Address: Njalsgade 19D, 2300 Copenhagen, Denmark (Program location / Office)
To engage with the Nordic startup scene, identify high-potential B2B startups, and facilitate their growth within SWG's European network.
Address: N/A (Distributed team and online programs)
To provide accessibility to Startup Wise Guys' programs and resources for startups regardless of their geographical location, fostering a truly global community.
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As of April 2025, Startup Wise Guys' leadership includes:
Startup Wise Guys has been backed by several prominent investors over the years, including:
Startup Wise Guys has focused on strengthening its team to manage new fund launches and program expansions, particularly in new geographies like Africa and specialized verticals. This includes promotions and key hires for program and investment management.
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Startup Wise Guys primarily uses the [first].[last]@startupwiseguys.com email format. Variations like [first]@startupwiseguys.com might exist for some individuals or aliases.
[first].[last]@startupwiseguys.com
Format
cristobal.alonso@startupwiseguys.com
Example
90%
Success rate
Startupwiseguys.com (Official Blog) • April 3, 2024
Startup Wise Guys, in partnership with the German Corporation for International Cooperation (GIZ), launched Namibia's first international accelerator program, 'Digital Transformation for Namibian Startups,' aimed at boosting the local digital ecosystem....more
Startupwiseguys.com (Official Blog) • February 27, 2024
Startup Wise Guys announced a collaboration with Google for Startups to provide enhanced support, resources, and mentorship to Ukrainian founders, helping them navigate challenges and scale their businesses internationally....more
Techfundingnews.com • October 5, 2023
Startup Wise Guys received a €10 million investment from the European Investment Fund (EIF) to bolster its early-stage B2B SaaS investment activities, with a particular focus on founders from Central and Eastern Europe, including Ukrainian entrepreneurs....more
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