Specialized Bicycle Components, founded in 1974 by Mike Sinyard in Morgan Hill, California, is a globally recognized leader in the design, manufacture, and marketing of high-performance bicycles, components, and apparel. Known for its innovative spirit encapsulated in the motto 'Innovate or Die,' Specialized has consistently pushed the boundaries of cycling technology. The company offers a wide range of products including mountain bikes, road bikes, e-bikes (Turbo line), gravel bikes, kids' bikes, and a comprehensive line of Roval components, Body Geometry fit products, and cycling accessories. Specialized is dedicated to enhancing the riding experience for cyclists of all levels, from professional athletes to everyday commuters and recreational riders.
Serves as the global hub for research, design, engineering, product development, marketing, and corporate operations.
The campus includes advanced R&D facilities, a proprietary 'Win Tunnel' for aerodynamic testing (one of the first cycling-specific wind tunnels), dedicated workshops for prototyping, extensive bike testing grounds, and a museum showcasing company history and iconic bicycles. It often hosts product launches and dealer events.
A passion-driven environment deeply rooted in cycling culture. Employees often participate in group rides and product testing. Emphasis on innovation, collaboration, and a 'rider-first' mentality. Casual and dynamic atmosphere.
The Morgan Hill HQ is central to Specialized's identity as an innovator, driving the technological advancements and design philosophy for its global product lines. It's where the 'Innovate or Die' mantra comes to life.
Specialized operates globally with a network of regional headquarters, distribution centers, and a vast retailer network in over 40 countries. Core functions supported globally include research and development (primarily from Morgan Hill with global input), product design, manufacturing liaison (with partners mainly in Asia), international sales and marketing strategy, supply chain logistics, and localized customer and dealer support. Major markets include North America, Europe, Asia-Pacific, and Latin America.
15130 Concord Circle
Morgan Hill
California
USA
Address: Specialized Europe GmbH, Werkstrasse 10, 6330 Cham, Switzerland
To cater specifically to the diverse needs and preferences of European cyclists, manage regional logistics, and build strong relationships with European dealers and partners.
Address: Specialized Bicycle Components (Shanghai) Co., Ltd., Building 1, No. 1588 ZhuanXingDong Road, Minhang District, Shanghai, China, 201108
To expand Specialized's footprint in Asia, adapt products and marketing to local consumer preferences, and manage supply chain aspects within the region.
Address: No. 1, Jingke N. Rd., Nantun Dist., Taichung City 408, Taiwan (R.O.C.)
To oversee production processes, ensure quality standards, and facilitate direct communication with key manufacturing partners in Asia.
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As of April 2025, Specialized Bicycle Components' leadership includes:
Specialized Bicycle Components has been backed by several prominent investors over the years, including:
Specialized strengthened its executive team with a key marketing leadership appointment in the last year. Publicly announced C-suite departures have been minimal during this period.
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Specialized Bicycle Components commonly uses the [first].[last]@specialized.com email format for its employees. Other potential formats, though less common, might include [first_initial][last]@specialized.com or [first][last_initial]@specialized.com.
[first].[last]@specialized.com
Format
jane.doe@specialized.com
Example
85%
Success rate
Cyclingnews.com • September 5, 2023
Specialized launched its latest endurance road bike, the Roubaix SL8, featuring updated Future Shock 3.0 technology, a lighter frame design, and enhanced compliance for a smoother and faster ride over challenging road surfaces....more
Bikerumor.com • October 17, 2023
Specialized introduced updates to its Turbo Levo SL and Kenevo SL e-mountain bikes, equipping them with the new Specialized SL 1.2 motor. This new motor is lighter, quieter, and offers increased power and torque, enhancing the overall trail riding experience....more
Bicycle Retailer and Industry News • February 27, 2024
Specialized Bicycle Components announced a reduction in its global workforce, impacting about 3% of its employees. This move follows an earlier round of layoffs in 2023 and is attributed to ongoing realignments with current market conditions and future business strategies....more
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