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Specialized Bicycle Components's Overview

Total employees2531
HeadquartersMorgan Hill
Founded1974

Specialized Bicycle Components, founded in 1974 by Mike Sinyard in Morgan Hill, California, is a globally recognized leader in the design, manufacture, and marketing of high-performance bicycles, components, and apparel. Known for its innovative spirit encapsulated in the motto 'Innovate or Die,' Specialized has consistently pushed the boundaries of cycling technology. The company offers a wide range of products including mountain bikes, road bikes, e-bikes (Turbo line), gravel bikes, kids' bikes, and a comprehensive line of Roval components, Body Geometry fit products, and cycling accessories. Specialized is dedicated to enhancing the riding experience for cyclists of all levels, from professional athletes to everyday commuters and recreational riders.

Where is Specialized Bicycle Components's Headquarters?

Specialized Bicycle Components officeSpecialized Bicycle Components officeSpecialized Bicycle Components officeSpecialized Bicycle Components office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the global hub for research, design, engineering, product development, marketing, and corporate operations.

Notable Features:

The campus includes advanced R&D facilities, a proprietary 'Win Tunnel' for aerodynamic testing (one of the first cycling-specific wind tunnels), dedicated workshops for prototyping, extensive bike testing grounds, and a museum showcasing company history and iconic bicycles. It often hosts product launches and dealer events.

Work Culture:

A passion-driven environment deeply rooted in cycling culture. Employees often participate in group rides and product testing. Emphasis on innovation, collaboration, and a 'rider-first' mentality. Casual and dynamic atmosphere.

HQ Significance:

The Morgan Hill HQ is central to Specialized's identity as an innovator, driving the technological advancements and design philosophy for its global product lines. It's where the 'Innovate or Die' mantra comes to life.

Values Reflected in HQ: Innovation (R&D labs, Win Tunnel), passion for cycling (bike-friendly campus, test tracks), community (collaborative spaces), and performance (focus on high-tech development).

Location:

Specialized operates globally with a network of regional headquarters, distribution centers, and a vast retailer network in over 40 countries. Core functions supported globally include research and development (primarily from Morgan Hill with global input), product design, manufacturing liaison (with partners mainly in Asia), international sales and marketing strategy, supply chain logistics, and localized customer and dealer support. Major markets include North America, Europe, Asia-Pacific, and Latin America.

Street Address:

15130 Concord Circle

City:

Morgan Hill

State/Province:

California

Country:

USA

Specialized Bicycle Components's Global Presence

Cham, Zug, Switzerland

Address: Specialized Europe GmbH, Werkstrasse 10, 6330 Cham, Switzerland

To cater specifically to the diverse needs and preferences of European cyclists, manage regional logistics, and build strong relationships with European dealers and partners.

Shanghai, China

Address: Specialized Bicycle Components (Shanghai) Co., Ltd., Building 1, No. 1588 ZhuanXingDong Road, Minhang District, Shanghai, China, 201108

To expand Specialized's footprint in Asia, adapt products and marketing to local consumer preferences, and manage supply chain aspects within the region.

Taichung, Taiwan

Address: No. 1, Jingke N. Rd., Nantun Dist., Taichung City 408, Taiwan (R.O.C.)

To oversee production processes, ensure quality standards, and facilitate direct communication with key manufacturing partners in Asia.

Buying Intent Signals for Specialized Bicycle Components

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Specialized Bicycle Components

As of April 2025, Specialized Bicycle Components' leadership includes:

Mike Sinyard - Founder and Chairman
Scott Maguire - Chief Executive Officer (CEO)
Jesse L. Rogers - Chief Financial Officer (CFO)
Kelly Henningsen - Chief People Officer
David R. Schriber - Chief Marketing Officer (CMO)

Investors of Specialized Bicycle Components

Specialized Bicycle Components has been backed by several prominent investors over the years, including:

Mike Sinyard (Founder, Majority Shareholder)
Ponooc Investment B.V. (Minority Stakeholder)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Specialized strengthened its executive team with a key marketing leadership appointment in the last year. Publicly announced C-suite departures have been minimal during this period.

New Appointments:

David R. Schriber, David R. Schriber was appointed as the new Chief Marketing Officer to spearhead global marketing strategies and brand development.

Technology (Tech Stack) used by Specialized Bicycle Components

Discover the tools Specialized Bicycle Components uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Specialized Bicycle Components Email Formats and Examples

Specialized Bicycle Components commonly uses the [first].[last]@specialized.com email format for its employees. Other potential formats, though less common, might include [first_initial][last]@specialized.com or [first][last_initial]@specialized.com.

[first].[last]@specialized.com

Format

jane.doe@specialized.com

Example

85%

Success rate

News and media

Cyclingnews.comSeptember 5, 2023

Specialized Bicycle Components unveils the new Roubaix SL8 endurance road bike

Specialized launched its latest endurance road bike, the Roubaix SL8, featuring updated Future Shock 3.0 technology, a lighter frame design, and enhanced compliance for a smoother and faster ride over challenging road surfaces....more

Bikerumor.comOctober 17, 2023

Specialized Bicycle Components Updates Turbo Levo & Kenevo SL eMTBs with New Motors

Specialized introduced updates to its Turbo Levo SL and Kenevo SL e-mountain bikes, equipping them with the new Specialized SL 1.2 motor. This new motor is lighter, quieter, and offers increased power and torque, enhancing the overall trail riding experience....more

Bicycle Retailer and Industry NewsFebruary 27, 2024

Specialized Bicycle Components confirms another round of layoffs impacting global workforce

Specialized Bicycle Components announced a reduction in its global workforce, impacting about 3% of its employees. This move follows an earlier round of layoffs in 2023 and is attributed to ongoing realignments with current market conditions and future business strategies....more

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