Spark Foundry
Spark Foundry's Overview
Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe. They aim to bring 'heat' – higher engagement, affinity, and transactions – to brands. Spark Foundry combines the spirit of a startup with the soul of a powerhouse, leveraging data, technology, and brilliant specialists to drive client business forward. Their services span media planning and buying, content creation, data and analytics, and technology solutions, designed to help brands navigate the complex media landscape and connect with consumers effectively.
Where is Spark Foundry's Headquarters?
HQ Function
Serves as a major operational hub for Spark Foundry's U.S. activities, including media planning and buying, strategy, client services, and analytics for North American clients.
Notable Features:
Located in the Leo Burnett Building, a prominent skyscraper in Chicago's Loop, offering modern office amenities and collaborative workspaces. Co-located with other Publicis Groupe agencies, fostering inter-agency collaboration.
Work Culture:
A dynamic and fast-paced environment that encourages entrepreneurial thinking ('startup spirit') combined with the resources of a global network ('soul of a powerhouse'). Emphasis on collaboration, innovation, and data-driven decision making.
HQ Significance:
Chicago is a key media market in the U.S., and this location allows Spark Foundry to be close to major clients, talent, and industry partners. It anchors its presence in the Midwest and supports a large portion of its U.S. business.
Values Reflected in HQ: The office environment aims to reflect Spark Foundry's values of innovation, collaboration, and client-centricity, providing a space conducive to creative problem-solving and strategic thinking.
Location:
Spark Foundry operates in over 60 countries across North America, EMEA (Europe, Middle East, Africa), APAC (Asia-Pacific), and LATAM (Latin America). Globally, the agency supports a full spectrum of media services, including integrated media planning and buying, performance media, content marketing, data and analytics, and e-commerce solutions. This widespread presence enables Spark Foundry to deliver localized expertise with global scale, ensuring consistent brand messaging and optimized media performance for international clients across diverse markets.
Street Address:
35 W Wacker Dr
City:
Chicago
State/Province:
IL
Country:
USA
Spark Foundry's Global Presence
New York, NY/USA
Address: 1675 Broadway, New York, NY 10019, USA
Drives media strategy and execution for key East Coast clients and national accounts, serving as a vital link in Spark Foundry's North American network and a gateway for global business.
London, England/UK
Address: Television Centre, 101 Wood Lane, London, W12 7FR, UK
To lead and coordinate media campaigns for UK-based and multinational clients operating in Europe, the Middle East, and Africa, adapting global strategies to resonate with local audiences and market conditions.
Sydney, NSW/Australia
Address: 20 Windmill St, Walsh Bay, Sydney NSW 2000, Australia
Leads media strategy and client service for the Australian market, and contributes to regional APAC initiatives, tailoring global approaches to local consumer behaviors and media landscapes.
Buying Intent Signals for Spark Foundry
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Spark Foundry
As of April 2025, Spark Foundry' leadership includes:
Investors of Spark Foundry
Spark Foundry has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past 12 months, Spark Foundry has experienced significant leadership transitions, highlighted by Sarah Kramer's appointment as Global CEO and Mishu Rahman as U.S. CEO. These changes underscore the agency's commitment to dynamic leadership to foster ongoing growth and innovation. Chris Boothe, the former Global CEO, transitioned to a key role within Publicis Media.
Departures
New Appointments:
Technology (Tech Stack) used by Spark Foundry
Discover the tools Spark Foundry uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Spark Foundry Email Formats and Examples
Spark Foundry, as part of Publicis Groupe, generally utilizes standardized email formats. The most common format is a combination of the employee's first name and last name.
[first].[last]@sparkfoundry.com
Format
jane.doe@sparkfoundry.com
Example
90%
Success rate
News and media
Campaign US • May 2, 2024
Dairy Queen picks Spark Foundry as US media AOR
Dairy Queen has appointed Spark Foundry as its U.S. media agency of record following a competitive review. The agency will handle media planning and buying for the fast-food chain....more
MediaPost • January 8, 2024
Spark Foundry Is MediaPost's 2023 Media Agency Of The Year
MediaPost recognized Spark Foundry as its Media Agency of the Year for 2023, citing its strong growth, new business wins like Lowe's, and innovative work for clients....more
Adweek • September 7, 2023
Spark Foundry Names Sarah Kramer Global CEO, Mishu Rahman U.S. CEO
Spark Foundry announced the promotion of Sarah Kramer to Global CEO, succeeding Chris Boothe who moved to Publicis Media COO. Mishu Rahman was named U.S. CEO, stepping into Kramer's previous role....more
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