Snowplow
Snowplow's Overview
Snowplow is a behavioral data platform that helps businesses understand how customers interact with their digital products and services. It allows companies to collect detailed, high-quality data from websites, mobile apps, and other sources in real-time. This granular data can then be structured, validated, and loaded into a data warehouse or lake, enabling data teams to perform advanced analytics, A/B testing, personalization, build sophisticated data products, and power AI models. Ultimately, Snowplow empowers organizations to make better, data-informed decisions and create improved customer experiences by truly understanding user behavior.
Where is Snowplow's Headquarters?
HQ Function
Serves as the central hub for Snowplow's global operations, including executive leadership, strategy, product development, engineering, marketing, sales operations, and corporate functions.
Notable Features:
The headquarters is situated in The Tea Building, an iconic, refurbished historic tea warehouse known for its industrial-chic architecture and housing numerous tech and creative companies. It offers a modern, open-plan workspace designed to foster collaboration.
Work Culture:
Characterized by innovation, collaboration, and a strong data-driven mindset. Snowplow's HQ fosters an environment where employees tackle complex technical challenges. The culture emphasizes open communication, continuous learning, and knowledge sharing, typical of a leading technology firm in a dynamic area like Shoreditch.
HQ Significance:
Its London HQ is strategically important, providing access to Europe's vast tech talent pool, a vibrant startup ecosystem, and proximity to numerous international clients and partners. This reinforces Snowplow's position in the global data analytics market and facilitates its growth.
Values Reflected in HQ: The choice of a repurposed historic building in a forward-looking tech district reflects Snowplow's values of innovation, quality, building robust foundations (like good data), and adapting to evolving landscapes.
Location:
Snowplow operates with a global mindset, supporting its worldwide customer base primarily through its key offices in London, UK (Headquarters) and Boston, USA. In addition to these physical hubs, Snowplow has a distributed team of employees working remotely across various countries. This global distribution allows the company to provide comprehensive solutions, sales, and support for data teams across diverse industries and time zones, enabling organizations everywhere to leverage first-party behavioral data for sophisticated analytics and AI applications.
Street Address:
The Tea Building, 56 Shoreditch High St
City:
London
State/Province:
England
Country:
United Kingdom
Snowplow's Global Presence
Boston, MA, USA
Address: One Boylston Street, Boston, MA 02116, USA (Representative address, may utilize flexible/co-working spaces)
Drives business growth and provides localized support for Snowplow's expanding customer base in North America, which is a significant market for behavioral data platforms and advanced analytics solutions.
Buying Intent Signals for Snowplow
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Snowplow
As of April 2025, Snowplow' leadership includes:
Investors of Snowplow
Snowplow has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Snowplow significantly strengthened its executive leadership team over the past 12-18 months with strategic C-suite appointments in finance, revenue, and product to spearhead its next phase of growth and innovation. No major executive departures have been publicly announced during this period.
New Appointments:
Technology (Tech Stack) used by Snowplow
Discover the tools Snowplow uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Snowplow Email Formats and Examples
Snowplow commonly uses specific email patterns for its employees. Understanding these formats can be helpful for professional communication. The most prevalent format is `[first].[last]@snowplow.io`. A less common, but also observed format, is `[first]@snowplow.io`.
The primary email format is `[first].[last]@snowplow.io`. For example, if the employee's name is Jane Doe, the email would likely be jane.doe@snowplow.io.
Format
jane.doe@snowplow.io
Example
75%
Success rate
News and media
PR Newswire • May 16, 2024
Snowplow Launches AI Data Product Co-Pilot for Faster Insights
Snowplow announced the launch of its AI Data Product Co-Pilot, a new tool designed to help data teams accelerate the process of generating insights from behavioral data by leveraging artificial intelligence and streamlining workflows....more
GlobeNewswire • April 25, 2024
Snowplow and Narrator Announce Partnership to Streamline Data Storytelling
Snowplow has partnered with Narrator, a data storytelling platform. This collaboration aims to enable organizations to more easily transform raw behavioral data collected by Snowplow into actionable narratives and business insights....more
Business Wire • March 7, 2024
Snowplow Unveils Real-Time Data Sharing Capabilities with Snowflake Partnership Enhancement
Snowplow announced significant enhancements to its partnership with Snowflake, introducing new capabilities for real-time data sharing. This allows customers to access and utilize high-quality behavioral data more immediately within the Snowflake Data Cloud for timely analysis....more
Snowplow Blog • February 20, 2024
Snowplow Launches Data Modeling Pack for Faster Time-to-Value
Snowplow introduced new Data Modeling Packs designed to accelerate time-to-value for common use cases, such as web and mobile analytics, by providing pre-built, adaptable data models....more
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