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SMG Europe (now ASM Global Europe)'s Overview

Total employees1200
HeadquartersManchester
Founded1977

SMG Europe was a leader in venue management, providing services to arenas, stadiums, theatres, and convention centres across the UK and Europe. In 2019, SMG merged with AEG Facilities to form ASM Global, creating the world's largest venue management and services company. ASM Global Europe continues this legacy, operating and investing in a diverse portfolio of iconic venues, delivering world-class live experiences, event programming, food and beverage services, and innovative solutions for venue owners and partners. They are dedicated to creating memorable moments for millions of guests annually.

Where is SMG Europe (now ASM Global Europe)'s Headquarters?

SMG Europe (now ASM Global Europe) officeSMG Europe (now ASM Global Europe) officeSMG Europe (now ASM Global Europe) officeSMG Europe (now ASM Global Europe) office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central command for ASM Global's European operations, overseeing venue management, strategic partnerships, business development, and operational excellence across its European portfolio.

Notable Features:

The headquarters is strategically co-located or closely associated with the AO Arena in Manchester (formerly Manchester Arena), one of the UK's largest and busiest indoor entertainment venues, which ASM Global operates. This provides a real-world showcase of their capabilities.

Work Culture:

A dynamic, fast-paced environment focused on innovation in live entertainment and venue operations. The culture emphasizes collaboration, client service, and a passion for creating exceptional event experiences.

HQ Significance:

The Manchester headquarters is pivotal for managing a significant and growing portfolio of European venues, driving growth in the region, and implementing global best practices tailored to local markets.

Values Reflected in HQ: The headquarters embodies ASM Global's commitment to operational excellence, innovation in the live event space, strong local partnerships, and delivering world-class entertainment.

Location:

ASM Global (Europe) is the European division of ASM Global, the world's leading producer of entertainment experiences. While its primary focus is on managing and developing venues across the United Kingdom and continental Europe, it benefits from the global network, resources, and expertise of its parent company, which operates a portfolio of over 350 arenas, stadiums, convention and exhibition centers, and performing arts venues across five continents. Functions supported include venue management, event strategy, programming, food and beverage, sponsorship, and marketing on a pan-European scale, integrated with global best practices.

Street Address:

Manchester Arena, Victoria Station, Hunts Bank

City:

Manchester

State/Province:

Greater Manchester

Country:

United Kingdom

SMG Europe (now ASM Global Europe)'s Global Presence

London, United Kingdom

Address: OVO Arena Wembley, Arena Square, Engineers Way, London, HA9 0AA, UK

Manages and supports premier venues in the UK's capital, catering to international tours, major sporting events, exhibitions, and corporate functions.

Stockholm, Sweden

Address: Friends Arena, Råsta Strandväg 1, 169 79 Solna, Sweden (Represents operations in Nordics)

Strategic presence to oversee operations and development in Northern Europe, adapting global strategies to local Nordic preferences and market dynamics.

Oberhausen, Germany

Address: Rudolf Weber-ARENA, Arenastraße 1, 46047 Oberhausen, Germany

Key operational base for Central European activities, particularly in Germany, ensuring high standards of venue management and event delivery.

Buying Intent Signals for SMG Europe (now ASM Global Europe)

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of SMG Europe (now ASM Global Europe)

As of April 2025, SMG Europe (now ASM Global Europe)' leadership includes:

Chris Bray - President, ASM Global Europe
John Sharkey - Executive Vice President, Europe
Marie Lindqvist - SVP Operations Europe, ASM Global
James Taylor - Sales Director, ASM Global Europe
Tom Lynch - Group Commercial Director & SVP Europe, ASM Global

Investors of SMG Europe (now ASM Global Europe)

SMG Europe (now ASM Global Europe) has been backed by several prominent investors over the years, including:

Onex Corporation
AEG

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

ASM Global Europe has made several strategic appointments in the last year to strengthen its venue leadership and commercial capabilities across the UK and European market.

New Appointments:

Sam Ryder, Sam Ryder appointed as General Manager for the new Connexin Live arena in Hull, bringing extensive venue management experience to the new venue.
Rachel Satchell, Rachel Satchell joined ASM Global to lead marketing and commercial strategy for its portfolio of UK venues, aiming to drive growth and enhance visitor experiences.

Technology (Tech Stack) used by SMG Europe (now ASM Global Europe)

Discover the tools SMG Europe (now ASM Global Europe) uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SMG Europe (now ASM Global Europe) Email Formats and Examples

ASM Global, the parent company of ASM Global Europe, likely uses standardized corporate email formats. Common formats include [first_initial][last]@[domain] or [first].[last]@[domain]. The domain is asmglobal.com.

f[last]@asmglobal.com or [first].[last]@asmglobal.com

Format

jdoe@asmglobal.com or jane.doe@asmglobal.com

Example

80%

Success rate

News and media

Exhibition NewsMay 1, 2024

ASM Global’s Olympia London unveils first new event space

Olympia London, managed by ASM Global, has opened its first new event space, 'The Apex,' as part of its ongoing £1.3bn redevelopment. This marks a significant milestone in the transformation of the historic venue into a world-leading cultural and entertainment destination....more

TheTicketingBusinessDecember 13, 2023

ASM Global, Ticketmaster extend global strategic partnership

ASM Global and Ticketmaster announced a multi-year extension of their global strategic partnership. The collaboration covers over 200 ASM Global venues worldwide, including many in Europe, aiming to enhance ticketing technologies and fan experiences....more

ASM Global NewsOctober 26, 2023

ASM GLOBAL EUROPE APPOINTS RACHEL SATCHELL TO NEWLY CREATED ROLE OF HEAD OF MARKETING AND COMMERCIAL FOR UK VENUES

ASM Global Europe appointed Rachel Satchell to the new role of Head of Marketing and Commercial for UK Venues. Satchell will be responsible for driving marketing and commercial performance across ASM Global’s UK portfolio....more

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