smartclip is a prominent adtech development unit of RTL Group, specializing in cutting-edge advertising technology and monetization solutions for European broadcasters and streaming services. They are at the forefront of addressable TV (ATV), connected TV (CTV), and online video advertising, enabling media owners to deliver targeted, engaging, and privacy-compliant ad experiences across all digital screens. smartclip's platform empowers both publishers and advertisers with advanced tools for ad serving, programmatic trading, yield optimization, and comprehensive data management, thereby driving revenue and enhancing viewer engagement in the rapidly evolving digital media landscape. They play a crucial role in RTL Group's 'Total Video' strategy, aiming to unify advertising across linear TV and digital video platforms.
Serves as the central hub for strategic direction, product development, international operations management, and core technology innovation for smartclip's European activities.
Located in Hamburg's HafenCity, a modern and dynamic urban development area, reflecting the company's innovative and forward-looking approach. The office likely features contemporary design fostering collaboration.
A fast-paced, innovative, and collaborative environment typical of a leading adtech company. Emphasis is placed on technological advancement, data-driven decision-making, and agility in responding to market changes. Being part of RTL Group, it also blends a corporate structure with a tech-driven startup mentality.
Strategically positioned in a major European media and technology hub, facilitating access to talent, industry partners, and proximity to key German and European broadcasters and publishers.
smartclip has a strong presence across Europe, with offices in key markets including Germany, Netherlands, Italy, Spain, and the Nordics. Their global functions primarily support European broadcasters, streaming services, and advertisers with its comprehensive adtech platform. These functions include technology development, product management, sales and account management, ad operations, and publisher services, all tailored to meet the specific needs of the European digital advertising landscape.
Überseeallee 10
Hamburg
Hamburg
Germany
Address: Moermanskkade 305, 1013 BC Amsterdam
Key hub for serving the Dutch and Belgian advertising markets, leveraging local expertise to drive adoption of smartclip's technologies.
Address: Via Rizzoli 8, 20132 Milano MI
Drives growth and innovation in the Italian digital advertising ecosystem, adapting smartclip's global offerings to local specificities.
Address: TV4 Huset, Tegeluddsvägen 3-5, 115 79 Stockholm
Central point for smartclip's activities in the technologically advanced Nordic region, focusing on cross-screen advertising solutions.
Address: C. de la Basílica, 17, Planta 2, 28020 Madrid
Expands smartclip's footprint in Southern Europe, catering to the growing demand for sophisticated digital video and ATV advertising.
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As of April 2025, smartclip' leadership includes:
smartclip has been backed by several prominent investors over the years, including:
smartclip's top leadership (Co-CEOs) has remained stable over the past 12 months. Any significant changes typically occur within specific country management roles or specialized EVP/VP positions and may not always be broadly publicized unless they represent a major strategic shift.
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smartclip commonly uses the email format combining the first name and last name separated by a dot, followed by @smartclip.tv. Variations might exist for specific departments or roles.
[first].[last]@smartclip.tv
Format
thomas.servatius@smartclip.tv
Example
85%
Success rate
Broadband TV News • February 7, 2024
RTL Deutschland announced new appointments to strengthen AdAlliance, its advertising sales house. While not directly smartclip executive news, AdAlliance is a key partner and utilizes smartclip's technology, indicating ongoing strategic alignment and investment in the adtech space by the parent company....more
Adweek • June 13, 2023
Smartclip, owned by RTL, and Amobee, owned by Tremor International, have formed a joint ad tech venture called TechAlliance. This venture aims to provide a comprehensive suite of advertising solutions across Europe, leveraging the strengths of both companies in ATV, CTV, and programmatic advertising....more
ExchangeWire • September 20, 2023
Shira Leffel, EVP Marketing & Product Education at smartclip, discusses the changing landscape of TV advertising, the rise of streaming, and how smartclip is adapting its technology to meet new challenges and opportunities, particularly in Addressable TV and CTV....more
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