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Slightly Mad Studios's Overview

Total employees150
HeadquartersLondon
Founded2009

Slightly Mad Studios (SMS) is a British video game developer renowned for its focus on racing simulation games, most notably the 'Project CARS' series and titles like 'Need for Speed: Shift'. Founded in 2009, the studio gained recognition for its commitment to realism and community involvement in game development. In 2019, Slightly Mad Studios was acquired by Codemasters, which was subsequently acquired by Electronic Arts (EA) in 2021. The studio now operates as part of EA's extensive network of game development teams, continuing to leverage its expertise in the racing genre.

Where is Slightly Mad Studios's Headquarters?

Slightly Mad Studios officeSlightly Mad Studios officeSlightly Mad Studios officeSlightly Mad Studios office
*Images sourced via web search. Rights belong to original owners

HQ Function

Primary game development studio, specializing in high-fidelity racing games and simulation technology.

Notable Features:

State-of-the-art game development facilities, including advanced design and programming suites, and testing infrastructure. Focus on cutting-edge graphics and physics simulation technology.

Work Culture:

A passionate and creative environment driven by a love for motorsport and gaming. Known for technical excellence and innovation. Post-acquisition, integrates with the broader Codemasters and EA studio culture, emphasizing collaboration within a larger corporate structure.

HQ Significance:

The birthplace of the critically acclaimed 'Project CARS' franchise and a significant contributor to the racing game genre. Represents a key talent pool for racing game development within Electronic Arts.

Values Reflected in HQ: Commitment to realism and authenticity in racing simulation, pushing technological boundaries, fostering innovation, and historically, strong community engagement in the development process.

Location:

As part of Electronic Arts, Slightly Mad Studios' games are developed with a global audience in mind and are marketed, distributed, and supported through EA's extensive worldwide network. While primary development is centered in the UK, their products reach players across all major international markets.

Street Address:

International House, 1 St Katharine's Way (Note: Specific office details may have changed post-EA acquisition, now part of EA's London operations)

City:

London

State/Province:

England

Country:

United Kingdom

Slightly Mad Studios's Global Presence

Buying Intent Signals for Slightly Mad Studios

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Slightly Mad Studios

As of April 2025, Slightly Mad Studios' leadership includes:

Ian Bell - Founder and Former CEO (Departed EA in 2022)
Stephen Viljoen - Co-founder, Former CCO / Game Director (Departed for Motorsport Games in 2022)
Clive Moody - SVP Product Development, Codemasters (Overseeing studios including Slightly Mad Studios under EA)

Investors of Slightly Mad Studios

Slightly Mad Studios has been backed by several prominent investors over the years, including:

Electronic Arts (Current Parent Company)
Codemasters (Acquired SMS in 2019, subsequently acquired by EA)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits2

Key founding members of Slightly Mad Studios, Ian Bell and Stephen Viljoen, departed in early 2022 following the studio's integration into Electronic Arts via Codemasters. Studio leadership is now part of the broader EA and Codemasters structure.

Departures

Ian Bell, Ian Bell, the founder and long-time CEO of Slightly Mad Studios, announced his departure from Electronic Arts.
Stephen Viljoen, Stephen Viljoen, a co-founder and key creative/technical lead at Slightly Mad Studios, joined Motorsport Games as Group CTO.

Technology (Tech Stack) used by Slightly Mad Studios

Discover the tools Slightly Mad Studios uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Slightly Mad Studios Email Formats and Examples

Following its acquisition by Codemasters and subsequently Electronic Arts, employees at Slightly Mad Studios likely use email addresses associated with EA or Codemasters. The most common format for EA is firstname.lastname@ea.com. Historical formats for slightlymadstudios.com might have included first_initial_last or firstname_last.

firstname.lastname@ea.com

Format

jane.doe@ea.com

Example

85%

Success rate

News and media

GamesIndustry.bizNovember 8, 2022

Slightly Mad Studios news: EA reportedly ceases development on Project CARS series

Reports emerged that Electronic Arts has decided to halt further development and investment in the Project CARS franchise, developed by Slightly Mad Studios. Staff were reportedly being moved to other EA Sports or racing projects....more

Electronic Arts NewsFebruary 18, 2021

Slightly Mad Studios news: Electronic Arts Completes Acquisition of Codemasters Group PLC

Electronic Arts announced the completion of its acquisition of Codemasters, which includes Slightly Mad Studios. This move brought the developer and its racing franchises under the EA umbrella....more

CodemastersNovember 28, 2019

Slightly Mad Studios news: Codemasters Acquires Slightly Mad Studios

Codemasters announced the acquisition of Slightly Mad Studios, the developer of the Project CARS franchise and two Need for Speed titles. The deal was valued at up to $30 million....more

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