Slightly Mad Studios (SMS) is a British video game developer renowned for its focus on racing simulation games, most notably the 'Project CARS' series and titles like 'Need for Speed: Shift'. Founded in 2009, the studio gained recognition for its commitment to realism and community involvement in game development. In 2019, Slightly Mad Studios was acquired by Codemasters, which was subsequently acquired by Electronic Arts (EA) in 2021. The studio now operates as part of EA's extensive network of game development teams, continuing to leverage its expertise in the racing genre.
Primary game development studio, specializing in high-fidelity racing games and simulation technology.
State-of-the-art game development facilities, including advanced design and programming suites, and testing infrastructure. Focus on cutting-edge graphics and physics simulation technology.
A passionate and creative environment driven by a love for motorsport and gaming. Known for technical excellence and innovation. Post-acquisition, integrates with the broader Codemasters and EA studio culture, emphasizing collaboration within a larger corporate structure.
The birthplace of the critically acclaimed 'Project CARS' franchise and a significant contributor to the racing game genre. Represents a key talent pool for racing game development within Electronic Arts.
As part of Electronic Arts, Slightly Mad Studios' games are developed with a global audience in mind and are marketed, distributed, and supported through EA's extensive worldwide network. While primary development is centered in the UK, their products reach players across all major international markets.
International House, 1 St Katharine's Way (Note: Specific office details may have changed post-EA acquisition, now part of EA's London operations)
London
England
United Kingdom
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Slightly Mad Studios' leadership includes:
Slightly Mad Studios has been backed by several prominent investors over the years, including:
Key founding members of Slightly Mad Studios, Ian Bell and Stephen Viljoen, departed in early 2022 following the studio's integration into Electronic Arts via Codemasters. Studio leadership is now part of the broader EA and Codemasters structure.
Discover the tools Slightly Mad Studios uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Following its acquisition by Codemasters and subsequently Electronic Arts, employees at Slightly Mad Studios likely use email addresses associated with EA or Codemasters. The most common format for EA is firstname.lastname@ea.com. Historical formats for slightlymadstudios.com might have included first_initial_last or firstname_last.
firstname.lastname@ea.com
Format
jane.doe@ea.com
Example
85%
Success rate
GamesIndustry.biz • November 8, 2022
Reports emerged that Electronic Arts has decided to halt further development and investment in the Project CARS franchise, developed by Slightly Mad Studios. Staff were reportedly being moved to other EA Sports or racing projects....more
Electronic Arts News • February 18, 2021
Electronic Arts announced the completion of its acquisition of Codemasters, which includes Slightly Mad Studios. This move brought the developer and its racing franchises under the EA umbrella....more
Codemasters • November 28, 2019
Codemasters announced the acquisition of Slightly Mad Studios, the developer of the Project CARS franchise and two Need for Speed titles. The deal was valued at up to $30 million....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Slightly Mad Studios, are just a search away.