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Skincity Sweden AB's Overview

Total employees175
HeadquartersStockholm
Founded2011

Skincity Sweden AB is a premier online skincare clinic that provides a curated selection of professional skincare products and makeup, combined with expert guidance from certified skin therapists. Launched in 2011, Skincity aims to offer a unique e-commerce experience by bridging the gap between traditional beauty retail and professional skin treatment centers. Customers can receive personalized product recommendations and skincare advice online. The company is part of the KICKS Group, which is owned by Axel Johnson.

Where is Skincity Sweden AB's Headquarters?

Skincity Sweden AB officeSkincity Sweden AB officeSkincity Sweden AB officeSkincity Sweden AB office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters houses the company's core operations including e-commerce management, customer service (staffed by skin therapists), main warehousing and logistics, marketing, purchasing, and administrative functions.

Notable Features:

The facility integrates office spaces with a modern warehouse, specialized areas for online skin consultations, and potentially a studio for creating educational content. It's designed to efficiently manage online retail logistics and provide a base for their expert team.

Work Culture:

Skincity fosters a customer-centric and expertise-driven work culture. Employees, particularly skin therapists, are passionate about skincare and dedicated to providing high-quality advice. The environment is dynamic and fast-paced, characteristic of the e-commerce sector, with a strong emphasis on teamwork and innovation in beauty retail.

HQ Significance:

This headquarters is crucial as it embodies Skincity's unique business model of an 'online clinic.' It's the nerve center for their operations across multiple countries, ensuring consistent service quality and efficient product distribution. It also houses their primary team of skin experts.

Values Reflected in HQ: The headquarters reflects Skincity's values of professionalism (through its expert team), quality (in products and service), customer focus, and efficiency in delivering a seamless online shopping experience.

Location:

Skincity Sweden AB primarily operates as an e-commerce business with a strong presence in the Nordic countries (Sweden, Norway, Finland) and the United Kingdom. Their global functions revolve around online retail of professional skincare products, personalized digital skin consultations by certified therapists, content creation for beauty education, and international logistics managed from their central warehouse in Stockholm with support from local entities.

Street Address:

Maria Bangata 4A

City:

Stockholm

State/Province:

Stockholms län

Country:

Sweden

Skincity Sweden AB's Global Presence

Slependal, Norway

Address: c/o KICKS Norge AS, Postboks 133, 1312 Slependal, Norway

To serve the Norwegian skincare market with localized support and ensure compliance with local business regulations.

Helsinki, Finland

Address: c/o KICKS Finland Oy, Mannerheimintie 113, 00280 Helsinki, Finland

To cater to the Finnish skincare market, providing localized services and adherence to Finnish commerce laws.

London, United Kingdom

Address: C/O Kicks Uk Limited, Devonshire House, 1 Mayfair Place, London, W1J 8AJ, United Kingdom

To establish and grow Skincity's presence in the competitive UK skincare market, offering their unique online clinic model.

Buying Intent Signals for Skincity Sweden AB

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Skincity Sweden AB

As of April 2025, Skincity Sweden AB' leadership includes:

Evelyn Zandelin - CEO
Annica Forsgren Kjellman - Founder & Chief Skin Expert
Mikael Kjellman - Founder
Maria Hultberg - Head of Purchasing & Category Management
Therese Jirving - Head of Marketing & Communication
Linda Gemma - Acting Head of Sales and Operations

Investors of Skincity Sweden AB

Skincity Sweden AB has been backed by several prominent investors over the years, including:

Axel Johnson AB (Owner, via KICKS Group)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

The most significant recent leadership change at Skincity Sweden AB was the appointment of Evelyn Zandelin as CEO. While specific details on other executive movements in the strict last 12 months are not widely publicized, this CEO transition marked a key development for the company.

Departures

Caroline Kjerstadius, Caroline Kjerstadius stepped down from the Acting CEO role as Evelyn Zandelin assumed the permanent CEO position.

New Appointments:

Evelyn Zandelin, Evelyn Zandelin appointed as CEO, succeeding the acting CEO and taking leadership of Skincity's continued growth and development.

Technology (Tech Stack) used by Skincity Sweden AB

Discover the tools Skincity Sweden AB uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Skincity Sweden AB Email Formats and Examples

Skincity Sweden AB likely follows common corporate email formatting conventions. While specific internal patterns can vary, emails typically use the employee's name followed by the company domain.

firstname.lastname@skincity.com or firstinitiallastname@skincity.com

Format

evelyn.zandelin@skincity.com

Example

85%

Success rate

News and media

Mynewsdesk - Skincity Press ReleaseOctober 26, 2023

Skincity named E-commerce Retailer of the Year in Beauty for the fifth time

Skincity Sweden AB was awarded 'E-commerce Retailer of the Year 2023' in the beauty category by Prisjakt (PriceRunner). This marks the fifth time the company has received this recognition, highlighting its strong customer satisfaction and position in the market....more

KICKS Group Press Release / MarketScreenerFebruary 1, 2023

Evelyn Zandelin new CEO of Skincity

Evelyn Zandelin was appointed as the new CEO of Skincity, effective February 1, 2023. She previously held the role of Head of Skincity and took over from acting CEO Caroline Kjerstadius....more

Skincity WebsiteOngoing

Skincity Expands 'Hudguiden' (Skin Guide) with New Content and Expert Advice

Skincity continually updates its 'Hudguiden' section, providing customers with in-depth articles, tips, and personalized advice from its team of skin therapists. This educational commitment is a core part of their service offering....more

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