SKIMS is a direct-to-consumer apparel brand co-founded by Kim Kardashian, Emma Grede, and Jens Grede. Launched in 2019, the company focuses on providing inclusive and comfortable shapewear, underwear, loungewear, and other clothing items. SKIMS emphasizes body positivity and offers a wide range of sizes and shades, aiming to be a solutions-oriented brand for all body types. The brand has gained significant popularity for its innovative fabrics, minimalist aesthetic, and strong celebrity and influencer marketing, quickly achieving unicorn status.
Serves as the central hub for design, product development, marketing, operations, and strategic decision-making for the global SKIMS brand.
Known for a modern, minimalist office aesthetic that reflects the brand's image. Office spaces are designed to foster collaboration, creativity, and innovation among teams.
Characterized by a fast-paced, innovative, and collaborative environment, reflecting its high-growth nature. There is a strong emphasis on inclusivity, diversity, and forward-thinking within the fashion industry.
Strategically located in Los Angeles, allowing SKIMS to leverage the city's rich talent pool in fashion design, marketing, digital media, and entertainment industries, and stay connected to cultural trends.
SKIMS supports its global customer base primarily through its robust e-commerce platform, which offers international shipping to numerous countries. The brand has significantly expanded its global reach by partnering with prestigious international retailers and department stores in key markets across North America, Europe, the Middle East, and Asia. These partnerships, along with targeted global marketing campaigns and localized pop-up shops, enhance brand accessibility and cater to a diverse international clientele.
Specific street address not publicly disclosed for corporate headquarters. Operations are based in the Los Angeles area.
Los Angeles
California
USA
Address: Various locations globally
Facilitating e-commerce fulfillment across different regions, managing inventory for retail partners, and supporting international market presence and pop-up experiences.
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As of April 2025, SKIMS' leadership includes:
SKIMS has been backed by several prominent investors over the years, including:
Over the last 12-18 months, SKIMS has made strategic additions to its executive leadership to steer its rapid global expansion and product diversification. Publicly announced data on exits is limited.
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While SKIMS does not publicly confirm its official email format, companies in the apparel and e-commerce space commonly use formats such as first initial followed by last name, or first name separated by a dot from the last name, at their company domain.
[first_initial][last]@skims.com or [first].[last]@skims.com
Format
jdoe@skims.com or jane.doe@skims.com
Example
75%
Success rate
Vogue Business • February 20, 2024
Vogue Business delves into SKIMS's remarkable growth trajectory, highlighting its strategy of appealing to a wide array of consumer segments, a relentless focus on product innovation and quality, and highly effective, often viral, marketing campaigns including diverse collaborations....more
Forbes • October 30, 2023
SKIMS announced a significant multiyear partnership with the National Basketball Association (NBA), Women's National Basketball Association (WNBA), and USA Basketball, establishing the brand as the official underwear partner for these major sports leagues. This move marks a major step for SKIMS into men's apparel and high-profile sports endorsements....more
CNBC • July 19, 2023
SKIMS successfully raised $270 million in a Series C funding round, led by Wellington Management with participation from Greenoaks Capital Partners, D1 Capital Partners, and Imaginary Ventures. This investment propelled the company's valuation to $4 billion and is intended to fuel product innovation, expansion into new categories, and potential development of company-owned retail stores....more
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