Simple Habit is a popular mobile application designed to make meditation and mindfulness accessible to everyone, offering a wide variety of short, guided meditations for various situations like stress, sleep, focus, and anxiety. Founded in 2016 by Yunha Kim, the app quickly gained traction for its practical approach to mental wellness, featuring content from a diverse range of teachers. In May 2022, Simple Habit was acquired by Ingenio, a company specializing in lifestyle advice marketplaces. Simple Habit continues to operate as a leading wellness platform, now benefiting from Ingenio's broader resources and reach, helping millions of users integrate mindfulness into their daily lives.
The core team focuses on app development, content curation, marketing, and brand management for Simple Habit, supported by Ingenio's broader operational structure and resources.
As part of Ingenio, the Simple Habit team likely benefits from modern office facilities designed for technology companies, fostering collaboration, innovation, and employee well-being.
The work culture aims to blend Simple Habit's original mission-driven focus on mindfulness and user well-being with Ingenio's established corporate environment, emphasizing user-centric product development and a supportive team atmosphere.
The San Francisco Bay Area location places Simple Habit within a key global hub for technology and wellness innovation. Its integration with Ingenio provides enhanced resources for growth and impact.
The Simple Habit app is available globally to users on iOS and Android platforms, offering meditation and mindfulness content, often localized for different regions. Customer support and community engagement cater to a worldwide audience, while product development and strategy, though centralized, are informed by global user needs and wellness trends.
Specific street address not publicly detailed; operations are integrated with Ingenio's facilities in San Francisco.
San Francisco
CA
USA
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As of April 2025, Simple Habit' leadership includes:
Simple Habit has been backed by several prominent investors over the years, including:
The most significant recent leadership event for Simple Habit was its acquisition by Ingenio in May 2022, which led to the transition of founder Yunha Kim from CEO to an advisory role. In the last 12 months, there have been no major, publicly announced executive hires or exits specifically for the Simple Habit brand within Ingenio's structure.
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Historically, Simple Habit likely used common email formats for tech companies, such as [first]@simplehabit.com. Post-acquisition by Ingenio, official communications may also originate from @ingenio.com addresses, or the @simplehabit.com domain may be maintained for brand-specific roles and user communication.
[first]@simplehabit.com
Format
support@simplehabit.com
Example
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TechCrunch • May 19, 2022
Ingenio, a platform for lifestyle advice marketplaces (including Keen.com, Purple Garden, and Kasamba), announced its acquisition of the meditation app Simple Habit. The terms of the deal were not disclosed. Simple Habit founder Yunha Kim was to stay on in an advisory role during the transition....more
TechCrunch • November 29, 2017
Simple Habit announced a $10 million Series A funding round led by Foundation Capital, with participation from Y Combinator, NEA, and prominent angel investors. This funding aimed to expand its content library and reach more users....more
Forbes • October 15, 2017
Simple Habit founder Yunha Kim appeared on ABC's 'Shark Tank,' turning down an offer from Robert Herjavec and Mark Cuban. Post-show, the company successfully raised $2.8 million in seed funding, highlighting its strong investor appeal even after declining the TV deal....more
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