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Simple Habit's Overview

Total employees50
HeadquartersSan Francisco
Founded2016

Simple Habit is a popular mobile application designed to make meditation and mindfulness accessible to everyone, offering a wide variety of short, guided meditations for various situations like stress, sleep, focus, and anxiety. Founded in 2016 by Yunha Kim, the app quickly gained traction for its practical approach to mental wellness, featuring content from a diverse range of teachers. In May 2022, Simple Habit was acquired by Ingenio, a company specializing in lifestyle advice marketplaces. Simple Habit continues to operate as a leading wellness platform, now benefiting from Ingenio's broader resources and reach, helping millions of users integrate mindfulness into their daily lives.

Where is Simple Habit's Headquarters?

Simple Habit officeSimple Habit officeSimple Habit officeSimple Habit office
*Images sourced via web search. Rights belong to original owners

HQ Function

The core team focuses on app development, content curation, marketing, and brand management for Simple Habit, supported by Ingenio's broader operational structure and resources.

Notable Features:

As part of Ingenio, the Simple Habit team likely benefits from modern office facilities designed for technology companies, fostering collaboration, innovation, and employee well-being.

Work Culture:

The work culture aims to blend Simple Habit's original mission-driven focus on mindfulness and user well-being with Ingenio's established corporate environment, emphasizing user-centric product development and a supportive team atmosphere.

HQ Significance:

The San Francisco Bay Area location places Simple Habit within a key global hub for technology and wellness innovation. Its integration with Ingenio provides enhanced resources for growth and impact.

Values Reflected in HQ: The Simple Habit brand continues to reflect core values of mindfulness, accessibility, practical well-being, and compassionate technology, now supported and amplified by Ingenio's commitment to digital services.

Location:

The Simple Habit app is available globally to users on iOS and Android platforms, offering meditation and mindfulness content, often localized for different regions. Customer support and community engagement cater to a worldwide audience, while product development and strategy, though centralized, are informed by global user needs and wellness trends.

Street Address:

Specific street address not publicly detailed; operations are integrated with Ingenio's facilities in San Francisco.

City:

San Francisco

State/Province:

CA

Country:

USA

Simple Habit's Global Presence

Buying Intent Signals for Simple Habit

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Simple Habit

As of April 2025, Simple Habit' leadership includes:

Yunha Kim - Founder (Former CEO, transitioned to Advisor post-acquisition by Ingenio)
Ingenio Leadership - Oversight and management of the Simple Habit brand are handled by the executive leadership team at Ingenio. Specific individuals leading the Simple Habit vertical within Ingenio are not prominently publicized.

Investors of Simple Habit

Simple Habit has been backed by several prominent investors over the years, including:

Y Combinator
Foundation Capital
New Enterprise Associates (NEA)
Dropbox
Fabrice Grinda
Sam Altman
Maia Heymann
Andrew Chen

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The most significant recent leadership event for Simple Habit was its acquisition by Ingenio in May 2022, which led to the transition of founder Yunha Kim from CEO to an advisory role. In the last 12 months, there have been no major, publicly announced executive hires or exits specifically for the Simple Habit brand within Ingenio's structure.

Departures

Yunha Kim, Yunha Kim transitioned from the CEO role following Simple Habit's acquisition by Ingenio, taking on an advisory capacity.

Technology (Tech Stack) used by Simple Habit

Discover the tools Simple Habit uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Simple Habit Email Formats and Examples

Historically, Simple Habit likely used common email formats for tech companies, such as [first]@simplehabit.com. Post-acquisition by Ingenio, official communications may also originate from @ingenio.com addresses, or the @simplehabit.com domain may be maintained for brand-specific roles and user communication.

[first]@simplehabit.com

Format

support@simplehabit.com

Example

75%

Success rate

News and media

TechCrunchMay 19, 2022

Ingenio acquires meditation app Simple Habit

Ingenio, a platform for lifestyle advice marketplaces (including Keen.com, Purple Garden, and Kasamba), announced its acquisition of the meditation app Simple Habit. The terms of the deal were not disclosed. Simple Habit founder Yunha Kim was to stay on in an advisory role during the transition....more

TechCrunchNovember 29, 2017

Simple Habit, a meditation app for busy people, raises $10 million Series A

Simple Habit announced a $10 million Series A funding round led by Foundation Capital, with participation from Y Combinator, NEA, and prominent angel investors. This funding aimed to expand its content library and reach more users....more

ForbesOctober 15, 2017

The Founder Of This Meditation App Turned Down A 'Shark Tank' Deal And Then Raised $2.8M

Simple Habit founder Yunha Kim appeared on ABC's 'Shark Tank,' turning down an offer from Robert Herjavec and Mark Cuban. Post-show, the company successfully raised $2.8 million in seed funding, highlighting its strong investor appeal even after declining the TV deal....more

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