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Sigma Sports's Overview

Total employees98
HeadquartersHampton Wick, Kingston upon Thames
Founded1992

Sigma Sports is a premier retailer specializing in cycling, running, and triathlon gear. Founded in 1992, the company offers an extensive selection of products from leading brands, including bikes, apparel, accessories, and components. Catering to both amateur and professional athletes, Sigma Sports prides itself on expert advice, exceptional customer service, and a passion for endurance sports. They operate through flagship retail stores and a comprehensive e-commerce platform, serving customers globally. In early 2023, Sigma Sports was acquired by Frasers Group PLC.

Where is Sigma Sports's Headquarters?

Sigma Sports officeSigma Sports officeSigma Sports officeSigma Sports office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the company's primary retail flagship store, main office, and hub for e-commerce operations, customer service, and administrative functions.

Notable Features:

Large retail showroom displaying an extensive range of bikes and equipment, state-of-the-art workshop for bike servicing and repairs, professional bike fitting studio, and a hub for community engagement.

Work Culture:

A dynamic, customer-centric environment driven by a shared passion for cycling, running, and triathlon. Emphasis on deep product knowledge, teamwork, providing expert advice, and fostering a strong sense of community.

HQ Significance:

The Hampton Wick location is the historic heart of Sigma Sports' operations, embodying its brand identity and commitment to the endurance sports community. It acts as a key physical touchpoint for customers to experience products, receive expert advice, and engage with the brand.

Values Reflected in HQ: Passion for endurance sports, commitment to quality and premium products, expert knowledge and service, customer satisfaction, and community building within the cycling, running, and triathlon spheres.

Location:

While Sigma Sports' physical stores are based in the United Kingdom, the company maintains a strong global presence through its robust e-commerce platform. They ship products to a wide range of countries worldwide, supporting international customers with multi-currency payment options, international shipping, and dedicated customer service for global inquiries.

Street Address:

St. Johns Place, 37-43 High Street

City:

Hampton Wick, Kingston upon Thames

State/Province:

Greater London

Country:

United Kingdom

Sigma Sports's Global Presence

Oakham, Rutland, United Kingdom

Address: Unit 10, Oakham Enterprise Park, Ashwell Road, Oakham, Rutland, LE15 7TU

To extend Sigma Sports' physical retail footprint into the Midlands, providing enhanced accessibility for customers in Rutland and surrounding counties, and supporting the regional endurance sports community.

Buying Intent Signals for Sigma Sports

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Sigma Sports

As of April 2025, Sigma Sports' leadership includes:

Ian Whittingham - Managing Director & Co-Founder
Jason Turner - Commercial Director & Co-Founder
Paul Whiting - E-commerce Director
James Popular - Retail Director

Investors of Sigma Sports

Sigma Sports has been backed by several prominent investors over the years, including:

Frasers Group PLC

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Sigma Sports was acquired by Frasers Group in February 2023. While this significant event may have led to strategic leadership integrations, specific public announcements detailing high-profile executive hires or exits directly within the last 12 months (approx. May 2023 - May 2024) have been limited. The existing long-term leadership, including co-founders, appears to remain actively involved in operations.

Technology (Tech Stack) used by Sigma Sports

Discover the tools Sigma Sports uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sigma Sports Email Formats and Examples

Sigma Sports likely uses standard professional email formats for its corporate employees. Common patterns for UK-based companies include combinations of first name and last name. The exact primary format is not publicly disclosed.

[first].[last]@sigmasports.com or [f][last]@sigmasports.com

Format

jane.doe@sigmasports.com or jdoe@sigmasports.com

Example

70%

Success rate

News and media

Sigma Sports BlogMay 16, 2024

Sigma Sports Features Limited Edition ENVE Melee Lando Norris Bike

Sigma Sports announced the availability of the exclusive ENVE Melee LTD Edition Lando Norris bicycle, a high-performance road bike designed in collaboration with the F1 driver, showcasing their offering of premium and unique products....more

Sigma Sports Blog / Cycling WeeklyNovember 1, 2023

Sigma Sports Hampton Wick Voted Best Bike Shop in 2023 Cycling Weekly Awards

Sigma Sports' flagship store in Hampton Wick was recognized as the Best Bike Shop in the 2023 Cycling Weekly Awards, highlighting its commitment to customer service, product range, and expertise in the cycling community....more

BikeBizFebruary 7, 2023

Frasers Group Confirms Acquisition of Sigma Sports

Frasers Group PLC, the retail empire that owns Sports Direct and Evans Cycles, officially announced its acquisition of premium cycling and triathlon retailer Sigma Sports. This strategic move expands Frasers Group's portfolio in the specialist sports market....more

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