HQ Function

Serves as the central hub for Sierra Designs' brand management, product design and development, marketing strategy, and sales operations for North America and global markets.

Notable Features:

Modern office facilities integrated within the Exxel Outdoors campus, likely including product showrooms, R&D labs, and collaborative workspaces designed to foster innovation in outdoor gear. Specific architectural details are not publicly emphasized.

Work Culture:

A dynamic, collaborative, and results-oriented environment fueled by a shared passion for the outdoors. Employees are likely outdoor enthusiasts themselves, contributing to a culture of innovation, quality, and a deep understanding of customer needs.

HQ Significance:

The Boulder HQ is significant for its strategic location within a major outdoor industry ecosystem, facilitating talent acquisition, industry partnerships, and access to diverse testing grounds for new gear. It acts as the nerve center for the brand's product innovation and market strategy.

Values Reflected in HQ: The headquarters likely reflects Sierra Designs' core values of innovation, user-centric design, quality craftsmanship, and a deep respect for the outdoor experience. The collaborative environment supports the creation of thoughtful and dependable gear.

Location:

Sierra Designs has a significant global presence, with its products sold in numerous countries across North America, Europe, Asia, and Oceania. This is achieved through a robust network of international retailers, online stores, and regional distributors. The brand supports its global market through product design that caters to diverse outdoor conditions, international marketing initiatives, and collaboration with local partners for distribution and customer service.

Street Address:

6235 Lookout Road, Suite G

City:

Boulder

State/Province:

Colorado

Country:

USA