highperformr logo

Siam Makro's Overview

Total employees26000
HeadquartersBangkok
Founded1988

Siam Makro Public Company Limited (operating under CP Axtra PCL) is a leading wholesale cash and carry operator in Thailand and several other Asian countries. It serves a wide range of customers, including retailers, hotels, restaurants, caterers (HoReCa), service providers, and government agencies. Siam Makro offers a diverse assortment of food and non-food products at competitive prices, focusing on freshness, quality, and bulk purchasing options. The company emphasizes operational efficiency and a strong supply chain to meet the demands of its professional customers.

Where is Siam Makro's Headquarters?

Siam Makro officeSiam Makro officeSiam Makro officeSiam Makro office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters houses key corporate functions including strategic planning, executive management, finance, human resources, IT, supply chain management, marketing, and overall operational oversight for the Makro wholesale business.

Notable Features:

A modern multi-story office complex designed to facilitate collaboration and efficient corporate operations for a large-scale retail and wholesale enterprise.

Work Culture:

The work culture at Siam Makro's headquarters is characterized by professionalism, a fast-paced environment driven by the retail sector, and a focus on results and customer satisfaction. It blends Thai corporate etiquette with international business practices, emphasizing teamwork and continuous improvement.

HQ Significance:

The headquarters is the nerve center for Siam Makro's extensive network of wholesale stores in Thailand and its international operations, driving strategic decisions, innovation, and expansion efforts for the Makro brand.

Values Reflected in HQ: The headquarters' operations and design likely reflect Siam Makro's core values such as efficiency, customer focus, integrity, innovation, and a commitment to growth and sustainability.

Location:

Siam Makro (under CP Axtra) has expanded its wholesale operations beyond Thailand into several other countries, primarily in Asia. Its global presence includes Makro-branded stores and operations in countries such as India, Cambodia, Myanmar, and China. These international operations are supported by localized supply chains, marketing efforts, and management teams, focusing on adapting the Makro model to meet the specific needs of each market, serving local retailers, HoReCa businesses, and other professional customers.

Street Address:

1468 Phatthanakan Road, Suan Luang Sub-district

City:

Bangkok

State/Province:

Suan Luang District, Bangkok

Country:

Thailand

Siam Makro's Global Presence

Makro Ladprao, Bangkok, Thailand

Address: 3533/1 Lat Phrao Rd, Khlong Chan, Bang Kapi District, Bangkok 10240, Thailand

To serve the high-density HoReCa sector, small retailers, and institutional buyers in the Ladprao district and surrounding areas of Bangkok, providing a wide range of products and bulk purchasing capabilities.

Makro Chachoengsao, Chachoengsao, Thailand

Address: 93/5 Moo 13, Suwinthawong Road, Wang Takian, Mueang Chachoengsao District, Chachoengsao 24000, Thailand

Supplies businesses and consumers in Chachoengsao province and nearby regions, contributing to the local economy by providing accessible wholesale goods.

Buying Intent Signals for Siam Makro

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Siam Makro

As of April 2025, Siam Makro' leadership includes:

Mr. Tanin Buranamanit - Chairman of the Executive Committee, CP Axtra PCL
Ms. Saowaluk Thithapant - Group Chief Executive Officer - Makro Business (Thailand), CP Axtra PCL
Mr. Ricardo Boarotto - Group Chief Executive Officer - Makro Business (International), CP Axtra PCL
Mrs. Yupapin Wangviwat - Group Chief Financial Officer, CP Axtra PCL
Mr. Thapana Sirivadhanabhakdi - Chairman of the Board of Directors, CP Axtra PCL (Note: Key governance role)

Investors of Siam Makro

Siam Makro has been backed by several prominent investors over the years, including:

CP All Public Company Limited (Major Shareholder)
Charoen Pokphand Group (Ultimate Controlling Entity)
Public and Institutional Investors via The Stock Exchange of Thailand (SET)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The past 12-18 months saw significant restructuring as Siam Makro rebranded to CP Axtra PCL (effective mid-2023). Key leadership roles for the Makro business lines (Thailand and International) were solidified under the new group structure, emphasizing strategic focus for these core operations.

New Appointments:

Saowaluk Thithapant, Appointed to lead Makro's domestic wholesale operations under the new CP Axtra PCL structure.
Ricardo Boarotto, Tasked with spearheading Makro's international expansion and operations under CP Axtra PCL.

Technology (Tech Stack) used by Siam Makro

Discover the tools Siam Makro uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Siam Makro Email Formats and Examples

Siam Makro (now CP Axtra) likely utilizes standard corporate email formats. Common patterns for Thai companies include [first initial][last name] or [first name].[last initial]. The domain would be @siammakro.co.th or potentially @cpaxtra.com for newer communications.

[first_initial][lastname]@siammakro.co.th or [firstname].[lastnameinitial]@siammakro.co.th

Format

st@siammakro.co.th or saowaluk.t@siammakro.co.th (example formats)

Example

70%

Success rate

News and media

Bangkok Post / CP Axtra Investor RelationsMay 9, 2024

CP Axtra (formerly Siam Makro) Reports Strong Q1 2024 Performance

CP Axtra PCL announced robust financial results for the first quarter of 2024, with significant profit growth driven by strong performance in both its Makro wholesale and Lotus's retail businesses. The company highlighted successful synergy realization and continued expansion efforts....more

Nikkei Asia / Company AnnouncementsFebruary 22, 2024

CP Axtra (Siam Makro) Outlines Expansion Plans for Makro and Lotus's Brands

CP Axtra detailed its strategic plans for 2024, including further expansion of Makro wholesale stores in Thailand and internationally, alongside investments in technology and store modernization for both Makro and Lotus's to enhance customer experience and operational efficiency....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Siam Makro, are just a search away.