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ShopBack's Overview

Total employees959
HeadquartersSingapore
Founded2014

ShopBack is a leading rewards and discovery platform, enabling smarter shopping decisions for users across the Asia-Pacific region and beyond. It provides cashback, deals, and product discovery from a vast network of e-commerce merchants, helping consumers save money and businesses acquire customers. Founded in 2014, ShopBack aims to create a world of Smarter Shoppers by making shopping more rewarding and convenient.

Where is ShopBack's Headquarters?

ShopBack officeShopBack officeShopBack officeShopBack office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for ShopBack's global operations, strategic planning, product development, engineering, and corporate functions.

Notable Features:

Modern office space designed to foster collaboration and innovation, featuring open-plan layouts, meeting rooms, and recreational areas typical of a dynamic tech company.

Work Culture:

Known for a dynamic, fast-paced, and data-driven work environment. ShopBack emphasizes values like 'Never Settle,' ownership, learning, and customer-centricity, fostering a culture of innovation and teamwork.

HQ Significance:

The Singapore HQ is pivotal for ShopBack's expansion and operations across the Asia-Pacific region and into new markets, leveraging the city-state's strong talent pool, robust infrastructure, and pro-business environment.

Values Reflected in HQ: The headquarters' design and atmosphere likely reflect ShopBack's core values of collaboration, innovation, agility, and a focus on creating a productive and engaging environment for its employees.

Location:

ShopBack has a significant global presence, primarily concentrated in the Asia-Pacific region with established operations in Singapore, Malaysia, Indonesia, the Philippines, Taiwan, Thailand, Australia, Vietnam, and South Korea. The company has also expanded into Europe, starting with Germany. Globally, ShopBack supports functions such as localized e-commerce partnerships, market-specific customer acquisition and retention campaigns, regional technology adaptation, and customer service, all coordinated with its central product and engineering teams.

Street Address:

65 Pasir Panjang Road

City:

Singapore

State/Province:

Singapore

Country:

Singapore

ShopBack's Global Presence

Sydney, NSW/Australia

Address: Level 5, 100 Chalmers Street, Surry Hills, NSW 2010, Australia

To expand ShopBack's footprint in the Australian market, drive user acquisition and retention, and build strong relationships with local retail partners to offer compelling cashback deals.

Kuala Lumpur/Malaysia

Address: Level 27, Mercu Summer Suites, No. 8, Jalan Cendana, Off Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia

To strengthen ShopBack's position as a leading cashback platform in Malaysia, cater to the specific needs of Malaysian shoppers, and drive growth in one of its key Southeast Asian markets.

Taipei/Taiwan

Address: 12F-2, No. 168, Section 4, Zhongxiao East Road, Da’an District, Taipei City, Taiwan 106

To capture market share and drive user engagement in Taiwan by offering relevant cashback opportunities and adapting the platform to local shopping preferences and trends.

Buying Intent Signals for ShopBack

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ShopBack

As of April 2025, ShopBack' leadership includes:

Henry Chan - Co-Founder & Chief Executive Officer
Joel Leong - Co-Founder & Head of Merchant Development
Houston Hau - Chief Financial Officer
Alessio Romeni - Chief Product Officer
Arthur Wan - Chief Technology Officer
Hamish Moline - Managing Director, Financial Services

Investors of ShopBack

ShopBack has been backed by several prominent investors over the years, including:

Temasek
East Ventures
SoftBank Ventures Asia
EDBI
Rakuten Capital
Singtel Innov8
AppWorks
January Capital
Cornerstone Ventures
Wavemaker Partners
Intouch Holdings
Aetius Capital

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits2

Over the past year (June 2023 - June 2024), ShopBack has made key leadership appointments to bolster its regional management and strategic initiatives, alongside some notable executive departures as the company adapts to evolving market dynamics.

Departures

Candice Ong, Candice Ong departed from her role as Chief Commercial Officer after a significant tenure with the company.
Fern Nannaphat, Fern Nannaphat resigned from her position as Country Manager for ShopBack's Thailand operations.

New Appointments:

San San Lee, San San Lee was appointed as Managing Director to spearhead ShopBack's Singapore operations and growth strategies.
Pravin Kumar, Pravin Kumar joined as Managing Director to lead ShopBack's team and expansion efforts in the Malaysian market.

Technology (Tech Stack) used by ShopBack

Discover the tools ShopBack uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ShopBack Email Formats and Examples

ShopBack primarily utilizes the email format [first]@shopback.com for its employees, particularly for leadership and early employees. Other common formats like [first].[last]@shopback.com or [first_initial][last]@shopback.com may also be in use across different departments or regions within the organization. The specific format can vary.

[first]@shopback.com

Format

henry@shopback.com

Example

75%

Success rate

News and media

TechCrunchMarch 19, 2024

ShopBack news: ShopBack lays off 195 employees, 24% of its workforce, and exits pay-later business

Singapore-based rewards platform ShopBack announced it is laying off 195 employees, representing 24% of its total headcount. The company will also be sunsetting its 'buy now, pay later' (BNPL) product, ShopBack PayLater, as part of a move to streamline operations and focus on its core cashback offerings amid challenging market conditions and a push towards profitability....more

Marketing-InteractiveAugust 1, 2023

ShopBack news: ShopBack MY names Pravin Kumar as new MD, San San Lee to lead SG ops

ShopBack appointed Pravin Kumar as the new general manager for ShopBack Malaysia and San San Lee as the general manager for ShopBack Singapore. These appointments are aimed at strengthening leadership in key markets for the company....more

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