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Shockoe Atelier's Overview

Total employees3
HeadquartersRichmond
Founded2012

Shockoe Atelier is a Richmond, Virginia-based company specializing in the design and manufacture of premium men's denim and apparel. Founded on the principles of quality craftsmanship and American manufacturing, they produce all their garments in their Shockoe Bottom workshop. They are known for their meticulous attention to detail, use of high-quality materials (often selvedge denim from global mills), and a design philosophy that blends classic American workwear with contemporary fits.

Where is Shockoe Atelier's Headquarters?

Shockoe Atelier officeShockoe Atelier officeShockoe Atelier officeShockoe Atelier office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters functions as a retail showroom, design studio, and the central manufacturing workshop where all Shockoe Atelier garments are cut and sewn.

Notable Features:

Located in a century-old building, the space features an open workshop concept, allowing customers to see the jeans and apparel being made. Its presence in the historic Shockoe Bottom district adds to its unique character.

Work Culture:

The work culture at Shockoe Atelier is artisanal and detail-oriented, emphasizing craftsmanship, collaboration, and a passion for creating high-quality, durable goods. There's a strong sense of pride in the 'Made in USA' aspect of their products.

HQ Significance:

The headquarters is central to Shockoe Atelier's identity, embodying their commitment to transparency in production, American manufacturing, and direct engagement with their customers. It's where the brand's vision comes to life.

Values Reflected in HQ: Craftsmanship, transparency (open workshop), American manufacturing, commitment to quality, appreciation for heritage (historic location), and community engagement.

Location:

Shockoe Atelier primarily operates from its Richmond, VA headquarters but serves a global customer base through its e-commerce platform with international shipping. Their reputation for quality American-made denim attracts customers and enthusiasts worldwide, and they occasionally participate in pop-ups or trunk shows in other cities.

Street Address:

13 S 15th St

City:

Richmond

State/Province:

VA

Country:

USA

Shockoe Atelier's Global Presence

Buying Intent Signals for Shockoe Atelier

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Shockoe Atelier

As of April 2025, Shockoe Atelier' leadership includes:

Anthony Lupesco - Co-Founder
Matt Rho - Co-Founder

Investors of Shockoe Atelier

Shockoe Atelier has been backed by several prominent investors over the years, including:

Privately Held/Bootstrapped

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major public announcements regarding executive hires or exits at Shockoe Atelier have been identified in the last 12 months. As a founder-led company, the original leadership remains central to its operations.

Technology (Tech Stack) used by Shockoe Atelier

Discover the tools Shockoe Atelier uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Shockoe Atelier Email Formats and Examples

While Shockoe Atelier's specific internal email format isn't publicly advertised, common structures for businesses of its size and type often use a direct, personal format. Customer inquiries are typically directed to a general contact email like info@shockoeatelier.com.

firstname@shockoeatelier.com

Format

anthony@shockoeatelier.com

Example

70%

Success rate

News and media

The Richmond ExperienceJanuary 10, 2023

Shockoe Atelier: Weaving Richmond’s History into Modern Menswear

The Richmond Experience featured Shockoe Atelier, highlighting their dedication to crafting quality menswear in their historic Shockoe Bottom workshop and their connection to Richmond's heritage....more

Axios RichmondNovember 3, 2022

Shockoe Atelier is making your new favorite pair of jeans in Richmond

Axios Richmond profiled Shockoe Atelier, emphasizing their local manufacturing process and the quality of their denim products, positioning them as a go-to for premium jeans....more

Shockoe Atelier Blog/JournalOngoing

Shockoe Atelier Journal

Shockoe Atelier regularly updates its company journal with insights into their products, processes, collaborations, and stories related to their brand and community, offering a direct look into their world....more

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