SHEIN
SHEIN's Overview
Shein is a global e-commerce company primarily focused on fast fashion, beauty, and lifestyle products. Founded in 2008, it has rapidly grown to become one of the world's largest online fashion retailers, known for its extensive range of affordable apparel, direct-to-consumer model, and agile supply chain. Shein serves customers in over 150 countries, leveraging digital marketing and data analytics to cater to diverse consumer tastes and trends.
Where is SHEIN's Headquarters?
HQ Function
Serves as the central hub for global strategy, finance, technology development, international marketing, and corporate governance for Shein's worldwide operations.
Notable Features:
Located within the prestigious Marina Bay Financial Centre, a modern landmark in Singapore's central business district, offering state-of-the-art office facilities.
Work Culture:
Characterized by a fast-paced, data-driven environment focused on innovation in e-commerce and rapid response to fashion trends. It fosters a global mindset with a growing international workforce.
HQ Significance:
The Singapore headquarters signifies Shein's commitment to global expansion, enhances its international corporate image, and provides access to a strategic hub for finance, technology, and talent in Asia.
Values Reflected in HQ: The headquarters' location and setup reflect Shein's ambition, global reach, efficiency, and focus on leveraging technology and strategic international positioning.
Location:
Shein operates a direct-to-consumer model shipping to over 150 countries and regions worldwide. Its global functions are supported by a network of offices and logistics centers focused on e-commerce platform management, digital marketing, supply chain coordination, product design and sourcing, customer service, and regional operational management. This distributed infrastructure enables Shein to cater to a global audience with localized strategies.
Street Address:
12 Marina Boulevard, #15-01, Marina Bay Financial Centre Tower 3
City:
Singapore
State/Province:
Country:
Singapore
SHEIN's Global Presence
Los Angeles, California, USA
Address: General Los Angeles Area (specific addresses vary for different functions like warehousing, marketing offices)
To manage and expand Shein's presence in the North American market, focusing on localized marketing strategies and customer engagement.
Dublin, Ireland
Address: Ballsbridge, Dublin (general area for EMEA HQ)
To oversee and support Shein's growth in the EMEA region, ensuring operational efficiency and tailored market approaches.
Guangzhou, China
Address: Panyu District, Guangzhou (and other locations in the Pearl River Delta)
Central to Shein's agile supply chain model, enabling rapid production and fulfillment of a diverse range of fashion items.
Nanjing, China
Address: Nanjing, Jiangsu Province
Supports core technological infrastructure and operational processes that underpin Shein's global e-commerce platform.
Buying Intent Signals for SHEIN
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of SHEIN
As of April 2025, SHEIN' leadership includes:
Investors of SHEIN
SHEIN has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Shein has made several high-profile executive appointments in the last 12-18 months to bolster its global leadership, particularly in areas of corporate governance, regional expansion, and brand operations, possibly in preparation for an IPO. No major executive departures have been widely publicized recently.
New Appointments:
Technology (Tech Stack) used by SHEIN
Discover the tools SHEIN uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
SHEIN Email Formats and Examples
Common email formats at Shein likely follow standard corporate patterns. While not officially published, a frequent structure is [firstname].[lastname]@shein.com or [firstinitial][lastname]@shein.com. For customer service or general inquiries, specific departmental emails are used.
[firstname].[lastname]@shein.com or [firstinitial][lastname]@shein.com
Format
jane.doe@shein.com
Example
75%
Success rate
News and media
Reuters • February 15, 2024
Shein news title: China's ByteDance, Shein submit data security details to authorities -sources
Shein, along with ByteDance, has reportedly submitted details of their data handling and security practices to Chinese authorities, a common step for companies with significant overseas operations and data, potentially related to its IPO aspirations....more
The Wall Street Journal • December 7, 2023
Shein news title: Shein Files Confidentially for U.S. IPO
Shein has confidentially filed for an initial public offering in the United States, a move that could be one of the largest IPOs in recent years. The company has been engaging with investment banks like Goldman Sachs, JPMorgan Chase, and Morgan Stanley....more
Bloomberg • May 26, 2023
Shein news title: Shein Is Said to Raise $2 Billion at Lower $66 Billion Value
Shein reportedly raised $2 billion in a new funding round that valued the company at $66 billion, a decrease from its previous $100 billion valuation in early 2022. Investors included Sequoia Capital, General Atlantic, and Mubadala....more
CNBC • August 24, 2023
Shein news title: Shein to take stake in Forever 21 owner, as fast-fashion giants team up
Shein announced a strategic partnership with SPARC Group, a joint venture that includes Authentic Brands Group and Simon Property Group, and is the operator of Forever 21. As part of the deal, Shein will acquire an approximately one-third interest in SPARC Group, and SPARC Group will become a minority shareholder in Shein. This allows Shein products to be sold in Forever 21 stores....more
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