Shanghai Feixun Communication Co., Ltd., widely known internationally as Phicomm, was a Chinese technology company specializing in networking equipment (routers, switches), smartphones, smart home devices, and cloud services. Founded in 2009, it experienced rapid growth, particularly known for its aggressive '0 yuan purchase' (零元购) marketing strategy, where customers could get full rebates on products by investing in associated P2P lending platforms. This model ultimately proved unsustainable and led to severe financial difficulties, investigations, and a significant operational wind-down around 2018-2019. While it once aimed to be a major player in consumer electronics and smart technology, its operations are now minimal or ceased.
Formerly served as the central hub for corporate management, research and development, marketing, and strategic operations.
The headquarters was reportedly a modern campus reflecting its technological ambitions, designed to house a significant number of R&D and corporate staff. Specific architectural details are not widely publicized beyond being a substantial R&D center.
At its peak, Phicomm's work culture was likely dynamic and high-pressure, characteristic of fast-growing Chinese tech firms. There was a strong emphasis on sales targets and market expansion, possibly intensified by its unique and risky business models.
The headquarters symbolized Phicomm's rapid ascent and its ambition to compete in the global tech market. Its scale was indicative of its once significant employee base and investment in R&D.
At its peak, Phicomm had ambitions for global reach, with products sold in various parts of Asia and Europe, and attempts to enter the North American market. Its international presence included sales offices and R&D collaborations. However, following its financial collapse, its effective global presence and operations have been drastically reduced or entirely ceased.
No. 188, Sijing Road, Songjiang District (Phicomm R&D Building) / Or No. 39 Sijing Road, Songjiang District (addresses vary in reports)
Shanghai
Shanghai
China
Address: Specific address not readily available; likely within a tech park.
Focused on hardware development, product design, and supply chain management for networking and mobile devices.
Address: Specific address not readily available.
To tap into the North China market and Beijing's tech ecosystem.
Address: Specific address not readily available.
To establish a foothold in Europe and adapt products for the European market.
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As of April 2025, Shanghai Feixun Communication Co., Ltd.' leadership includes:
Shanghai Feixun Communication Co., Ltd. has been backed by several prominent investors over the years, including:
Due to the company's significantly diminished operational status and financial distress since circa 2018-2019, there have been no publicly reported significant executive hires or exits in the last 12 months. Key leadership changes occurred during its crisis period.
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Historically, Phicomm likely used common corporate email formats based on their domain phicomm.com. However, given the company's current status, these email addresses are unlikely to be active.
[first_initial][last]@phicomm.com or [first].[last]@phicomm.com
Format
jdoe@phicomm.com
Example
0%
Success rate
South China Morning Post • June 21, 2018
Shanghai-based Phicomm, known for its 'free' routers and smartphones, faces a cash crunch after its P2P lending partner Lianbi Finance came under police investigation, halting investor withdrawals and cutting off a key financing channel for Phicomm's rebate model....more
Caixin Global • August 7, 2018
Gu Guoping, founder of electronics maker Phicomm, was detained by Shanghai police as investigations intensified into P2P platform Lianbi Finance, with which Phicomm had close ties. This event highlighted the risks of Phicomm's controversial sales model....more
Reuters • February 19, 2019
Phicomm Chairman Gu Guoping stated the company planned to file for bankruptcy and restructuring due to its inability to repay debts, largely stemming from the collapse of its '0-yuan purchase' scheme linked to P2P lenders....more
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