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Seton Identification Products's Overview

Total employees150
HeadquartersWest Henrietta
Founded1956

Seton Identification Products is a leading B2B supplier specializing in safety, identification, and facility management solutions. They offer an extensive catalog of products including safety signs, labels, tags, pipe markers, traffic control devices, asset management tools, and personal protective equipment (PPE). Seton aims to help businesses maintain compliance with safety regulations, improve workplace safety, enhance security, and increase operational efficiency. They serve a diverse range of industries such as manufacturing, construction, healthcare, education, and government.

Where is Seton Identification Products's Headquarters?

Seton Identification Products officeSeton Identification Products officeSeton Identification Products officeSeton Identification Products office
*Images sourced via web search. Rights belong to original owners

HQ Function

This facility serves as a major operational center for Seton in the United States, likely encompassing customer service, sales support, and potentially distribution for the North American market.

Notable Features:

The facility is likely a modern office and warehouse space designed for efficient order processing, customer support, and distribution of a wide range of identification products.

Work Culture:

As part of Brady Corporation, the work culture at Seton likely emphasizes customer satisfaction, product innovation, quality, and a commitment to safety and compliance, reflecting the nature of their products.

HQ Significance:

This location is crucial for Seton's U.S. market presence, enabling them to effectively serve businesses with essential safety and identification products.

Values Reflected in HQ: The operational focus reflects values of efficiency, customer service, reliability, and expertise in safety and identification solutions.

Location:

Seton, as a brand of Brady Corporation, has a significant global presence with dedicated operations and websites in numerous countries across North America (USA, Canada, Mexico), Europe (including UK, Germany, France, Spain, Italy, Netherlands, Nordics), Australia, and parts of Asia. This international network allows Seton to provide localized product offerings, customer support, and distribution, ensuring that products meet regional safety standards and customer requirements worldwide.

Street Address:

200 NFC Drive

City:

West Henrietta

State/Province:

NY

Country:

USA

Seton Identification Products's Global Presence

Milwaukee, WI, USA

Address: 6555 W Good Hope Rd, Milwaukee, WI 53223, USA

Serves as the central hub for Brady Corporation's worldwide operations and strategic decision-making.

Markham, Ontario, Canada

Address: Seton Canada, 175 Clegg Road, Markham, ON L6G 1B8, Canada

Catering to Canadian businesses with products compliant with local regulations and industry standards.

Banbury, Oxfordshire, United Kingdom

Address: Seton UK, Wildmere Industrial Estate, Banbury OX16 3JU, United Kingdom

Supplying safety and identification solutions compliant with UK and European standards to businesses in the region.

Pemulwuy, NSW, Australia

Address: Seton Australia, Unit 1 / 38-40 Peter Brock Drive, Pemulwuy NSW 2145, Australia

Serving the specific safety and identification needs of businesses in Australia and New Zealand, adhering to local compliance requirements.

Buying Intent Signals for Seton Identification Products

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Seton Identification Products

As of April 2025, Seton Identification Products' leadership includes:

Russell R. Shaller - President and Chief Executive Officer, Brady Corporation
Aaron Pearce - Chief Financial Officer, Brady Corporation
Elizabeth M. Bruno - Chief Human Resources Officer and Senior Vice President, Brady Corporation
Denise L. Stasczaks - Senior Vice President, General Counsel and Corporate Secretary, Brady Corporation
Friedmar Rumpel - President, Workplace Safety EMEA, Brady Corporation
Michael C. Oddo - President, Identification Solutions Americas & Asia Pacific, Brady Corporation

Investors of Seton Identification Products

Seton Identification Products has been backed by several prominent investors over the years, including:

As Seton is a brand of Brady Corporation (NYSE: BRC), a publicly traded company, its investors are shareholders of Brady Corporation. Major institutional investors typically include:
The Vanguard Group, Inc.
BlackRock, Inc.
State Street Corporation
Dimensional Fund Advisors LP
LSV Asset Management

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Information on specific executive changes directly for the Seton brand is not widely publicized. News typically pertains to the parent company, Brady Corporation. No major top-tier (CEO/CFO) changes at Brady Corporation have been prominently announced in the immediate last 12 months. Minor changes or shuffles at divisional levels are less common in public announcements.

Technology (Tech Stack) used by Seton Identification Products

Discover the tools Seton Identification Products uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Seton Identification Products Email Formats and Examples

Emails for Seton Identification Products typically use the seton.com domain. Common formats for Brady Corporation, the parent company, might also be used, especially for corporate roles. The most common formats are [first_initial][last]@seton.com or [first].[last]@seton.com.

[first_initial][last]@seton.com or [first].[last]@seton.com

Format

jsmith@seton.com or john.smith@seton.com

Example

80%

Success rate

News and media

Brady Corporation Investor RelationsNovember 16, 2023

Brady Reports Fiscal 2024 First Quarter Results

Brady Corporation (NYSE: BRC), parent company of Seton, announced its financial results for the first quarter of fiscal year 2024. The report detailed sales performance and earnings, reflecting the overall market conditions and demand for its identification and safety products....more

Brady Corporation Investor RelationsAugust 31, 2023

Brady Reports Fiscal 2023 Fourth Quarter and Full-Year Results

Brady Corporation, the parent company of Seton, released its fourth-quarter and full-year financial results for fiscal 2023, highlighting performance across its segments, including workplace safety solutions....more

GlobeNewswireSeptember 12, 2023

Brady Corporation Increases Dividend for the 38th Consecutive Year

Brady Corporation announced an increase in its annual dividend, marking the 38th consecutive year of dividend increases, demonstrating financial stability and commitment to shareholder returns. This reflects positively on its brands like Seton....more

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