Seton Identification Products is a leading B2B supplier specializing in safety, identification, and facility management solutions. They offer an extensive catalog of products including safety signs, labels, tags, pipe markers, traffic control devices, asset management tools, and personal protective equipment (PPE). Seton aims to help businesses maintain compliance with safety regulations, improve workplace safety, enhance security, and increase operational efficiency. They serve a diverse range of industries such as manufacturing, construction, healthcare, education, and government.
This facility serves as a major operational center for Seton in the United States, likely encompassing customer service, sales support, and potentially distribution for the North American market.
The facility is likely a modern office and warehouse space designed for efficient order processing, customer support, and distribution of a wide range of identification products.
As part of Brady Corporation, the work culture at Seton likely emphasizes customer satisfaction, product innovation, quality, and a commitment to safety and compliance, reflecting the nature of their products.
This location is crucial for Seton's U.S. market presence, enabling them to effectively serve businesses with essential safety and identification products.
Seton, as a brand of Brady Corporation, has a significant global presence with dedicated operations and websites in numerous countries across North America (USA, Canada, Mexico), Europe (including UK, Germany, France, Spain, Italy, Netherlands, Nordics), Australia, and parts of Asia. This international network allows Seton to provide localized product offerings, customer support, and distribution, ensuring that products meet regional safety standards and customer requirements worldwide.
200 NFC Drive
West Henrietta
NY
USA
Address: 6555 W Good Hope Rd, Milwaukee, WI 53223, USA
Serves as the central hub for Brady Corporation's worldwide operations and strategic decision-making.
Address: Seton Canada, 175 Clegg Road, Markham, ON L6G 1B8, Canada
Catering to Canadian businesses with products compliant with local regulations and industry standards.
Address: Seton UK, Wildmere Industrial Estate, Banbury OX16 3JU, United Kingdom
Supplying safety and identification solutions compliant with UK and European standards to businesses in the region.
Address: Seton Australia, Unit 1 / 38-40 Peter Brock Drive, Pemulwuy NSW 2145, Australia
Serving the specific safety and identification needs of businesses in Australia and New Zealand, adhering to local compliance requirements.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Seton Identification Products' leadership includes:
Seton Identification Products has been backed by several prominent investors over the years, including:
Information on specific executive changes directly for the Seton brand is not widely publicized. News typically pertains to the parent company, Brady Corporation. No major top-tier (CEO/CFO) changes at Brady Corporation have been prominently announced in the immediate last 12 months. Minor changes or shuffles at divisional levels are less common in public announcements.
Discover the tools Seton Identification Products uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Emails for Seton Identification Products typically use the seton.com domain. Common formats for Brady Corporation, the parent company, might also be used, especially for corporate roles. The most common formats are [first_initial][last]@seton.com or [first].[last]@seton.com.
[first_initial][last]@seton.com or [first].[last]@seton.com
Format
jsmith@seton.com or john.smith@seton.com
Example
80%
Success rate
Brady Corporation Investor Relations • November 16, 2023
Brady Corporation (NYSE: BRC), parent company of Seton, announced its financial results for the first quarter of fiscal year 2024. The report detailed sales performance and earnings, reflecting the overall market conditions and demand for its identification and safety products....more
Brady Corporation Investor Relations • August 31, 2023
Brady Corporation, the parent company of Seton, released its fourth-quarter and full-year financial results for fiscal 2023, highlighting performance across its segments, including workplace safety solutions....more
GlobeNewswire • September 12, 2023
Brady Corporation announced an increase in its annual dividend, marking the 38th consecutive year of dividend increases, demonstrating financial stability and commitment to shareholder returns. This reflects positively on its brands like Seton....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Seton Identification Products, are just a search away.