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Seller Labs's Overview

Total employees70
HeadquartersAthens
Founded2013

Seller Labs is a company renowned for developing software solutions and services tailored for Amazon marketplace sellers. Their suite of tools aims to help e-commerce businesses optimize listings, manage advertising campaigns, solicit reviews, track profitability, and conduct keyword research. Key products historically included Ignite for PPC management, Scope for keyword and product research, and Feedback Genius for automating customer communication and review requests. In 2021, Seller Labs was acquired by Assembly, a company building an operating system for e-commerce. Seller Labs' tools continue to empower Amazon sellers by providing data-driven insights and automation to enhance their online presence and sales performance under the Assembly umbrella.

Where is Seller Labs's Headquarters?

Seller Labs officeSeller Labs officeSeller Labs officeSeller Labs office
*Images sourced via web search. Rights belong to original owners

HQ Function

Historically, this office served as the primary hub for product development, engineering, customer support, sales, and marketing for Seller Labs' suite of Amazon seller tools.

Notable Features:

The Oneta Street complex is a mixed-use development in a historic mill, offering a unique and collaborative environment. Seller Labs' space would have likely featured modern tech office amenities.

Work Culture:

Seller Labs was known for a startup-like, innovative, and customer-focused culture. Employees often highlighted a collaborative environment geared towards solving challenges for e-commerce entrepreneurs. As part of Assembly, the culture would be integrated into the larger parent company's values.

HQ Significance:

The Athens headquarters was the birthplace of Seller Labs' innovative solutions and symbolized its growth from a startup to a significant player in the Amazon seller software market before its acquisition.

Values Reflected in HQ: The choice of a dynamic, repurposed space likely reflected values of innovation, community, and resourcefulness. The focus was on creating effective tools for the e-commerce community.

Location:

While Seller Labs was primarily US-based with its Athens, GA office, its software and services cater to Amazon sellers globally across various marketplaces. As part of Assembly, which has a broader international footprint and remote workforce, the reach and support for Seller Labs' products are globally extended. Assembly supports e-commerce merchants worldwide, particularly in North America, Europe, and Asia-Pacific markets.

Street Address:

175 Oneta Street, Suite C600

City:

Athens

State/Province:

GA

Country:

USA

Seller Labs's Global Presence

Buying Intent Signals for Seller Labs

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Seller Labs

As of April 2025, Seller Labs' leadership includes:

Brandon Checketts - Founder & Former CEO of Seller Labs
Jeff Cohen - Co-founder & Former Chief Marketing Officer / VP of Marketing at Seller Labs
Ben Knegendorf - President & COO at Assembly (Overseeing integrated brands like Seller Labs)
Adam Crawshaw - VP of Growth Marketing at Assembly (Relevant to Seller Labs products)

Investors of Seller Labs

Seller Labs has been backed by several prominent investors over the years, including:

Fulcrum Equity Partners (Invested prior to Assembly acquisition)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Following the acquisition by Assembly in 2021, executive leadership for Seller Labs' products is integrated within Assembly's structure. Significant Seller Labs-specific executive changes primarily occurred around the acquisition period. Recent news would pertain to Assembly's leadership.

Technology (Tech Stack) used by Seller Labs

Discover the tools Seller Labs uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Seller Labs Email Formats and Examples

While specific internal email formats can vary, companies like Seller Labs (and its parent, Assembly) often use common structures. For official inquiries, using the contact forms on the Seller Labs or Assembly websites is the most reliable method.

[first].[last]@sellerlabs.com or [first_initial][last]@sellerlabs.com. Post-acquisition, Assembly formats might also be relevant ([first].[last]@teamassembly.com).

Format

jane.doe@sellerlabs.com

Example

70%

Success rate

News and media

PR NewswireAugust 3, 2021

Seller Labs Acquired by Assembly to Expand E-commerce Software Platform

Assembly announced its acquisition of Seller Labs, a prominent provider of software and services for Amazon merchants. This strategic move aimed to broaden Assembly's offerings and create a more comprehensive e-commerce software platform....more

TechCrunchApril 19, 2022

Assembly, parent of Seller Labs, raises $60M+ to build an OS for e-commerce

Assembly, the e-commerce software platform that acquired Seller Labs, announced a significant Series B funding round. This funding is intended to further develop its operating system for e-commerce businesses and expand its market reach....more

Seller Labs Blog (Illustrative)October 26, 2020

Seller Labs Historically Focused on Enhancing its Advertising Tool, Ignite

Prior to its acquisition, Seller Labs consistently updated its flagship products. For example, enhancements to Ignite, their AI-powered Amazon advertising tool, were frequently rolled out to help sellers optimize PPC campaigns, manage bids, and analyze performance effectively....more

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