Seller Labs is a company renowned for developing software solutions and services tailored for Amazon marketplace sellers. Their suite of tools aims to help e-commerce businesses optimize listings, manage advertising campaigns, solicit reviews, track profitability, and conduct keyword research. Key products historically included Ignite for PPC management, Scope for keyword and product research, and Feedback Genius for automating customer communication and review requests. In 2021, Seller Labs was acquired by Assembly, a company building an operating system for e-commerce. Seller Labs' tools continue to empower Amazon sellers by providing data-driven insights and automation to enhance their online presence and sales performance under the Assembly umbrella.
Historically, this office served as the primary hub for product development, engineering, customer support, sales, and marketing for Seller Labs' suite of Amazon seller tools.
The Oneta Street complex is a mixed-use development in a historic mill, offering a unique and collaborative environment. Seller Labs' space would have likely featured modern tech office amenities.
Seller Labs was known for a startup-like, innovative, and customer-focused culture. Employees often highlighted a collaborative environment geared towards solving challenges for e-commerce entrepreneurs. As part of Assembly, the culture would be integrated into the larger parent company's values.
The Athens headquarters was the birthplace of Seller Labs' innovative solutions and symbolized its growth from a startup to a significant player in the Amazon seller software market before its acquisition.
While Seller Labs was primarily US-based with its Athens, GA office, its software and services cater to Amazon sellers globally across various marketplaces. As part of Assembly, which has a broader international footprint and remote workforce, the reach and support for Seller Labs' products are globally extended. Assembly supports e-commerce merchants worldwide, particularly in North America, Europe, and Asia-Pacific markets.
175 Oneta Street, Suite C600
Athens
GA
USA
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As of April 2025, Seller Labs' leadership includes:
Seller Labs has been backed by several prominent investors over the years, including:
Following the acquisition by Assembly in 2021, executive leadership for Seller Labs' products is integrated within Assembly's structure. Significant Seller Labs-specific executive changes primarily occurred around the acquisition period. Recent news would pertain to Assembly's leadership.
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While specific internal email formats can vary, companies like Seller Labs (and its parent, Assembly) often use common structures. For official inquiries, using the contact forms on the Seller Labs or Assembly websites is the most reliable method.
[first].[last]@sellerlabs.com or [first_initial][last]@sellerlabs.com. Post-acquisition, Assembly formats might also be relevant ([first].[last]@teamassembly.com).
Format
jane.doe@sellerlabs.com
Example
70%
Success rate
PR Newswire • August 3, 2021
Assembly announced its acquisition of Seller Labs, a prominent provider of software and services for Amazon merchants. This strategic move aimed to broaden Assembly's offerings and create a more comprehensive e-commerce software platform....more
TechCrunch • April 19, 2022
Assembly, the e-commerce software platform that acquired Seller Labs, announced a significant Series B funding round. This funding is intended to further develop its operating system for e-commerce businesses and expand its market reach....more
Seller Labs Blog (Illustrative) • October 26, 2020
Prior to its acquisition, Seller Labs consistently updated its flagship products. For example, enhancements to Ignite, their AI-powered Amazon advertising tool, were frequently rolled out to help sellers optimize PPC campaigns, manage bids, and analyze performance effectively....more
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