Schwinn Fitness
Schwinn Fitness's Overview
Schwinn Fitness, a distinguished brand under BowFlex Inc. (formerly Nautilus, Inc.), is renowned for its comprehensive range of high-quality, innovative cardio fitness equipment. Leveraging the rich heritage of the Schwinn bicycle brand (founded in 1895), Schwinn Fitness offers a variety of products including iconic upright and recumbent bikes, ellipticals, and Airdyne bikes, designed for both home and commercial use. The brand focuses on providing effective, enjoyable, and reliable workout experiences to help users achieve their fitness goals, combining durability with modern fitness technology.
Where is Schwinn Fitness's Headquarters?
HQ Function
Serves as the corporate headquarters for BowFlex Inc., overseeing strategic planning, brand management (including Schwinn Fitness), product development, research and innovation, marketing, sales operations, and administrative functions for its portfolio of fitness brands.
Notable Features:
Modern corporate office complex, likely housing R&D labs for fitness equipment testing and development, product showrooms, and collaborative workspaces. Specific internal features are not widely publicized.
Work Culture:
The work culture at BowFlex Inc. likely emphasizes innovation in fitness technology, customer well-being, and a passion for healthy lifestyles. As a company in the fitness sector, it probably fosters a collaborative and dynamic environment focused on product excellence and market adaptation, especially during its recent strategic transitions.
HQ Significance:
The headquarters is the nerve center for BowFlex Inc., centralizing strategic decision-making, product innovation pipeline, global marketing strategies, and operational oversight for all its brands, including Schwinn Fitness. It plays a key role in driving the company's mission in the competitive fitness industry.
Values Reflected in HQ: The headquarters likely reflects BowFlex Inc.'s corporate values such as innovation, quality, customer focus, and a commitment to health and wellness, evident in its product development and operational approach.
Location:
Schwinn Fitness products, as part of BowFlex Inc.'s portfolio, are available to consumers in numerous countries worldwide. This global reach is supported through a multi-channel strategy encompassing direct-to-consumer sales via its websites, online retail marketplaces, and an extensive network of international distributors and brick-and-mortar retail partners. Key functions supported globally include sales, localized marketing, customer service, and efficient product distribution, ensuring accessibility for customers seeking Schwinn's renowned home and commercial fitness solutions across North America, Europe, Asia, and other key regions.
Street Address:
17750 SE 6th Way
City:
Vancouver
State/Province:
Washington
Country:
USA
Schwinn Fitness's Global Presence
Global Distribution Network
Address: Various locations worldwide through partners
To ensure product availability, sales, and customer support across key international markets for the Schwinn Fitness brand, including North America, Europe, and Asia-Pacific.
Buying Intent Signals for Schwinn Fitness
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Executive Team of Schwinn Fitness
As of April 2025, Schwinn Fitness' leadership includes:
Investors of Schwinn Fitness
Schwinn Fitness has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Executive movements at BowFlex Inc. (parent of Schwinn Fitness) over the last 12 months have been primarily characterized by major corporate restructuring events rather than typical individual hires or departures. The existing executive team, led by CEO Jim Barr, has been navigating the company through its rebrand from Nautilus, Inc. in February 2024, and the subsequent Chapter 11 bankruptcy filing in March 2024 with a pending acquisition by Johnson Health Tech. Future leadership changes are anticipated under new ownership post-acquisition.
Technology (Tech Stack) used by Schwinn Fitness
Discover the tools Schwinn Fitness uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Schwinn Fitness Email Formats and Examples
While specific email formats for the Schwinn Fitness brand itself are not individually publicized, employees of its parent company, BowFlex Inc. (formerly Nautilus, Inc.), typically use a common corporate email structure. The format used by Nautilus, Inc. was often first initial followed by last name.
[first_initial][last]@bowflex.com
Format
jdoe@bowflex.com
Example
70%
Success rate
News and media
Business Wire • March 5, 2024
Schwinn Fitness Parent BowFlex Inc. Announces Stalking Horse Bidder, Files for Chapter 11 Protection
BowFlex Inc., the parent company of Schwinn Fitness, announced it has entered into a stalking horse bidder agreement with Johnson Health Tech Retail, Inc. for the sale of substantially all of the company’s assets for $37.5 million in cash. To facilitate this sale, BowFlex Inc. and select U.S. subsidiaries have voluntarily filed for Chapter 11 protection in the U.S. Bankruptcy Court for the District of New Jersey. The company aims to continue operations and support its brands during this process....more
Business Wire • February 13, 2024
Schwinn Fitness Parent Nautilus, Inc. Rebrands as BowFlex Inc.
Nautilus, Inc., the innovation leader in connected fitness and parent company of Schwinn Fitness, announced its official rebrand to BowFlex Inc. This strategic move aligns the corporate identity with its most recognized and powerful brand, BowFlex, aiming to enhance brand visibility, simplify its corporate narrative, and support its 'North Star' strategy focused on connected fitness....more
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