SBE Entertainment Group
SBE Entertainment Group's Overview
SBE Entertainment Group, founded by Sam Nazarian in 2002, established itself as a prominent global lifestyle hospitality company. Its portfolio historically included a collection of award-winning hotels, residences, restaurants, and nightclubs, known for their cutting-edge design, vibrant atmospheres, and celebrity appeal. Key brands developed or managed by SBE included SLS Hotels, Mondrian, Delano, Hyde, Katsuya, and Umami Burger. In 2018, Accor took a 50% stake in SBE, and in late 2020, Accor acquired SBE's hotel brands and its food & beverage operations, which were subsequently integrated into Ennismore, a joint venture Accor has a majority stake in. Sam Nazarian retained ownership of certain F&B brands (like Katsuya and Umami Burger) and focused on new ventures, including Disruptive Restaurant Group and C3 (Creating Culinary Communities), a ghost kitchen and food hall enterprise.
Where is SBE Entertainment Group's Headquarters?
HQ Function
Historically oversaw global strategy, brand development, operations, marketing, and corporate functions for SBE's extensive portfolio of lifestyle hotels, restaurants, and nightlife venues.
Notable Features:
The Los Angeles headquarters was situated in a key business district, reflecting the company's dynamic and upscale brand image. Specific internal architectural details were not widely publicized, but it was designed to foster collaboration and innovation.
Work Culture:
SBE was known for a fast-paced, entrepreneurial, and innovative work culture. There was a strong emphasis on luxury, cutting-edge design, and creating unparalleled guest experiences, attracting talent passionate about the future of hospitality.
HQ Significance:
This headquarters was the nerve center for a rapidly expanding global lifestyle hospitality leader. It was instrumental in shaping trends in the boutique hotel sector and high-energy dining and nightlife, launching numerous influential brands.
Values Reflected in HQ: The headquarters aimed to reflect SBE's core values: innovation, bold and sophisticated design, an unwavering commitment to guest satisfaction, and a pioneering spirit in the competitive lifestyle market.
Location:
Prior to its acquisition by Accor, SBE Entertainment Group supported a vast global portfolio of hotels, residences, restaurants, and nightclubs. Its operations and properties spanned key international markets including North America (Los Angeles, New York, Miami, Las Vegas, Toronto), Europe (London, Paris), the Middle East (Dubai, Doha), and Asia. Globally supported functions included hotel and F&B operations, brand development and marketing, international expansion strategy, talent management, and upholding luxury service standards across all venues.
Street Address:
5900 Wilshire Boulevard, Suite 500
City:
Los Angeles
State/Province:
CA
Country:
USA
SBE Entertainment Group's Global Presence
New York City, NY, USA
Address: Historically maintained a significant corporate office; a past location included 1501 Broadway, New York, NY.
Facilitated SBE's growth in the luxury hospitality and F&B sectors on the US East Coast and acted as a strategic liaison for European and other international interests.
Miami, FL, USA
Address: Historically operated a major regional office, for instance, at 1040 Biscayne Blvd, Miami, FL.
Managed and expanded SBE's considerable footprint in Florida and the Caribbean, focusing on hotel operations, F&B concepts, and nightlife venues catering to a discerning international clientele.
London, UK
Address: Historically maintained a European regional office; specific past addresses varied.
Spearheaded SBE's strategic growth initiatives and operational oversight across Europe, adapting its unique lifestyle concepts to resonate with the local market nuances.
Buying Intent Signals for SBE Entertainment Group
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Executive Team of SBE Entertainment Group
As of April 2025, SBE Entertainment Group' leadership includes:
Investors of SBE Entertainment Group
SBE Entertainment Group has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Executive leadership and structure at SBE Entertainment Group were fundamentally reshaped by Accor's acquisition of its hotel and key F&B operations (2018-2020), with assets and teams integrated into Accor and subsequently Ennismore. Founder Sam Nazarian transitioned to lead new ventures C3 and Disruptive Restaurant Group. Publicly reported executive hires or exits specifically for a standalone 'SBE Entertainment Group' entity in the last 12 months are minimal, as primary brand management now resides within Ennismore.
Technology (Tech Stack) used by SBE Entertainment Group
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SBE Entertainment Group Email Formats and Examples
Historically, common email formats for SBE Entertainment Group (sbe.com domain) likely followed standard corporate patterns. As the company's primary operations are now part of Ennismore, direct email contact for former SBE brands would typically be through Ennismore or Accor channels.
[first_initial][last]@sbe.com (e.g., jdoe@sbe.com) or [first].[last]@sbe.com (e.g., john.doe@sbe.com)
Format
jsmith@sbe.com
Example
65%
Success rate
News and media
Accor Newsroom • November 24, 2020
SBE Entertainment Group News: Accor takes full ownership of sbe’s hotel and food & beverage activities
Accor announced it was taking full ownership of sbe’s hotel, residential and food & beverage activities (excluding an F&B concept and Umami and Katsuya brands). This move aimed to further strengthen Accor's lifestyle hotel offerings by integrating iconic SBE brands like SLS, Mondrian, and Delano, which eventually became part of Ennismore....more
Business Wire • October 17, 2018
SBE Entertainment Group News: sbe Closes Landmark Hotel Deal With AccorHotels
sbe Entertainment Group announced the closing of AccorHotels' acquisition of a 50% stake in the company. This partnership was set to accelerate sbe's global growth, with Sam Nazarian continuing as Founder and CEO of sbe....more
PR Newswire • March 21, 2017
SBE Entertainment Group News: sbe Announces SLS Baha Mar Hotel & Residences Opening in Fall 2017
SBE announced the planned Fall 2017 opening of SLS Baha Mar Hotel & Residences in the Bahamas, marking a significant expansion of its SLS brand into a premier Caribbean resort destination. The property was to feature luxurious rooms, multiple sbe dining concepts, and high-end amenities....more
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