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Saris's Overview

Total employees123
HeadquartersMadison
Founded1974

Saris Cycling Group is a US-based manufacturer dedicated to creating innovative and high-quality cycling products. Their diverse portfolio includes bike racks for vehicles, indoor smart bike trainers, and public cycling infrastructure like bike parking and repair stations. Known for their commitment to American manufacturing, Saris designs and produces a significant portion of its products at its headquarters in Madison, Wisconsin, catering to cyclists of all levels and advocating for bike-friendly communities. Following its acquisition in late 2022, Saris operates under the ownership of CION Investment Corporation.

Where is Saris's Headquarters?

Saris officeSaris officeSaris officeSaris office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Madison headquarters serves as the primary manufacturing facility, product design and engineering hub, research and development center, and corporate office for Saris Cycling Group.

Notable Features:

State-of-the-art manufacturing facility emphasizing 'Made in the USA' production ethos, advanced product testing areas, and likely a product showroom. The facility integrates various stages of product development and production under one roof.

Work Culture:

The work culture at Saris is rooted in a passion for cycling, pride in American manufacturing, innovation, and community engagement. It fosters a collaborative environment, bringing together design, engineering, and production teams to create user-focused cycling solutions.

HQ Significance:

The Madison HQ is integral to Saris' brand identity, symbolizing its deep commitment to domestic manufacturing, quality craftsmanship, and the cycling lifestyle. Its location in a prominent cycling-friendly city reinforces its connection to its core market.

Values Reflected in HQ: The headquarters reflects Saris' core values: commitment to high-quality American manufacturing, innovation in cycling technology, dedication to durability and performance, and strong support for the cycling community.

Location:

Saris Cycling Group products are distributed and sold globally, reaching cyclists in numerous countries across North America, Europe, Asia, and Oceania. This international reach is achieved through a robust network of international distributors and retail partners, supplemented by direct online sales in select regions. While primary manufacturing and corporate operations are centralized in Madison, Wisconsin, USA, their sales and support network ensures global availability of their bike racks, trainers, and cycling infrastructure.

Street Address:

5253 Verona Road

City:

Madison

State/Province:

Wisconsin

Country:

USA

Saris's Global Presence

Buying Intent Signals for Saris

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Saris

As of April 2025, Saris' leadership includes:

Young Chang - President

Investors of Saris

Saris has been backed by several prominent investors over the years, including:

CION Investment Corporation

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits2

The most significant executive changes at Saris Cycling Group in recent times occurred in late 2022 following its acquisition by CION Investment Corporation. This led to the appointment of a new President and the departure of the company's founders. While these key events fall slightly outside a strict 12-month window from early 2024, they represent the latest major leadership shifts. No other prominent executive movements have been publicly announced more recently within the past 12 months.

Departures

Chris Fortune, Chris Fortune, founder and long-time CEO, departed following the acquisition of Saris Cycling Group by CION Investment Corporation.
Heather Fortune, Heather Fortune departed her role as President following the acquisition by CION Investment Corporation.

New Appointments:

Young Chang, Young Chang was appointed President of Saris Cycling Group by CION Investment Corporation to lead the company post-acquisition.

Technology (Tech Stack) used by Saris

Discover the tools Saris uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Saris Email Formats and Examples

Saris Cycling Group likely utilizes common corporate email patterns. Based on industry standards and available data, the primary format appears to be the first name, or first initial followed by the last name, at their company domain.

The most frequently observed email format for Saris Cycling Group is [first]@saris.com. Another possible format is [first_initial][last]@saris.com.

Format

example: jane@saris.com or jdoe@saris.com

Example

70%

Success rate

News and media

Endurance.bizFebruary 16, 2023

Saris renews support for USA Cycling and Olympic hopefuls

Saris has renewed its longstanding partnership with USA Cycling as an official supplier. Saris will continue to support the USA Cycling Team and Olympic hopefuls with its trainers and transportation racks through 2024, demonstrating continued commitment to the cycling community post-acquisition....more

Bicycle Retailer and Industry NewsOctober 5, 2022

Cion Investments completes Saris acquisition

CION Investment Corporation (CION) has completed its acquisition of Saris Cycling Group, Inc. (Saris). Young Chang has been appointed president of Saris. Chris and Sara Fortune, Saris' founders, will no longer have a role with the company. The acquisition aims to strengthen Saris's market position and foster growth....more

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