Sardel is a direct-to-consumer kitchenware company founded by three brothers with a mission to make high-quality, professional-grade cookware more accessible. They offer thoughtfully designed stainless steel and carbon steel pots, pans, and kitchen tools, emphasizing timeless aesthetics, durable construction using materials from Italy, and fair pricing. Sardel aims to equip home cooks with reliable and beautiful tools that enhance the joy of cooking.
Serves as the central administrative and operational hub for Sardel. Key functions managed from Austin include brand strategy, marketing, e-commerce operations, customer experience, product development coordination, and business administration.
As a modern direct-to-consumer brand, Sardel likely operates with a lean physical footprint for its headquarters, possibly utilizing flexible office spaces or a distributed team model. The Austin address serves as their official corporate base and point of contact.
The work culture at Sardel is likely entrepreneurial, collaborative, and customer-centric, reflecting its family-founded roots. There's an emphasis on quality, thoughtful design, and a passion for cooking, fostering an environment where innovation and customer satisfaction are paramount.
The Austin headquarters places Sardel in a strategic location for talent acquisition, e-commerce innovation, and networking within the consumer goods industry. It acts as the nerve center for their operations targeting the US and international markets.
Sardel operates as a global direct-to-consumer brand with key functions distributed internationally. Their cookware is proudly manufactured in Italy, leveraging local artisanal expertise. While headquartered in the USA, Sardel sells and ships its products to customers in the United States, Canada, the United Kingdom, and Australia through its e-commerce platform. Global functions supported include international sales, marketing outreach, customer support for various regions, and managing a global supply chain from manufacturing in Europe to end-consumers worldwide.
1108 Lavaca St, Ste 110-278 (Registered Agent/Mailing Address)
Austin
TX
USA
Address: Third-party, family-owned factory premises (Not a Sardel corporate office)
Leverages Italy's renowned expertise and heritage in producing premium metal cookware, allowing Sardel to offer authentic, high-performance products to its customers.
Address: Distributed warehouse locations (Not Sardel corporate offices)
Ensures efficient, reliable, and timely delivery of products to customers, supporting Sardel's commitment to a positive customer experience and nationwide/international reach.
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As of April 2025, Sardel' leadership includes:
Sardel has been backed by several prominent investors over the years, including:
As a privately held, founder-led company, Sardel does not typically publicize minor changes in its leadership structure. No major executive hires or departures beyond the founding team have been publicly announced in the last 12 months.
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Sardel likely employs standard professional email address formats. Common patterns for companies of this nature include using the first name or first initial and last name.
Likely formats: [first]@sardelkitchen.com (e.g., john@sardelkitchen.com) or [first].[last]@sardelkitchen.com (e.g., john.doe@sardelkitchen.com)
Format
hello@sardelkitchen.com (customer service), andrew@sardelkitchen.com (example based on common patterns for founders)
Example
70%
Success rate
Food & Wine • May 1, 2024
Food & Wine magazine featured Sardel's 10-inch Carbon Steel Skillet in their curated list of the '7 Best Carbon Steel Pans,' highlighting its performance and suitability for various cooking tasks, based on their extensive testing....more
Forbes Vetted • April 19, 2024
Forbes Vetted included the Sardel Full Set in its list of 'The Best Cookware Sets For Every Type Of Home Cook.' The set was praised for its quality, even heat distribution, and comfortable handles, making it a recommended option for home chefs....more
Good Housekeeping • November 8, 2023
The Good Housekeeping Institute conducted a review of Sardel cookware, commending its thoughtful design, effective heat conduction, and overall quality. The review highlighted its performance in various cooking tests, positioning it as a strong contender for home kitchens....more
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