ROXY
ROXY's Overview
Roxy is a global lifestyle brand, an integral part of the Boardriders, Inc. portfolio, which was acquired by Authentic Brands Group (ABG) in 2023. Catering to young women and girls, Roxy offers products for every aspect of the active girl's life, from surfwear and snow gear to swimwear, fitness apparel, footwear, and accessories. Born in the water in 1990 as a swimwear line, Roxy quickly evolved into a global brand, embodying a spirit of adventure, empowerment, and effortless style for those who love the mountains and the waves.
Where is ROXY's Headquarters?
HQ Function
Historically the global headquarters for Boardriders, Inc., overseeing global strategy, product design, marketing, and corporate functions for brands including Roxy, Quiksilver, Billabong, DC Shoes, RVCA, and Element. Post-acquisition by Authentic Brands Group (ABG) in 2023, its specific functions are evolving as operations and brand management are integrated into ABG's structure.
Notable Features:
A modern corporate campus featuring brand showrooms, design studios, and collaborative workspaces, reflecting the action sports culture. The environment is designed to inspire creativity and innovation for its portfolio of lifestyle brands.
Work Culture:
The work culture at Boardriders has traditionally been dynamic, creative, and deeply rooted in surf and skate culture. It emphasizes a passion for action sports, innovation, and a casual, collaborative atmosphere. This may evolve under ABG's management.
HQ Significance:
Huntington Beach is a symbolic home for surf brands, and this HQ served as a central hub for some of the world's most iconic action sports and lifestyle companies. Its ongoing significance will be shaped by its role within Authentic Brands Group's global operations.
Values Reflected in HQ: The headquarters and the brands it housed reflect values such as a passion for action sports, authenticity, innovation, community, and an increasing focus on sustainability.
Location:
Roxy has a strong global footprint, with its products sold in numerous countries worldwide. This is achieved through a combination of Roxy-branded retail stores, wholesale partnerships with department stores and specialty retailers, and robust e-commerce platforms. The brand actively engages with its international community through global marketing campaigns, sponsorship of athletes in surf, snow, and skate, and participation in international action sports events. Key markets include North America, Europe, Australia, Japan, and Latin America, reflecting its broad appeal to active women and girls globally. Under Authentic Brands Group, this global presence is expected to be further leveraged and potentially expanded through ABG's extensive network of partners and licensing agreements.
Street Address:
5600 Argosy Circle, Suite 100
City:
Huntington Beach
State/Province:
California
Country:
USA
ROXY's Global Presence
Saint-Jean-de-Luz, France
Address: Campus de Boardriders, 162 rue Belharra, 64500 Saint-Jean-de-Luz, France
To cater to the diverse European market, adapt global brand strategies to regional preferences, manage relationships with European retailers and athletes, and drive brand growth across EMEA.
Burleigh Heads, Queensland, Australia
Address: Boardriders APAC, 1 Billabong Place, Burleigh Heads, QLD 4220, Australia (historical primary address)
To serve the significant surf and lifestyle market in the APAC region, tailoring products and marketing initiatives to local consumer demands and managing regional distribution and partnerships.
Buying Intent Signals for ROXY
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of ROXY
As of April 2025, ROXY' leadership includes:
Investors of ROXY
ROXY has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following its acquisition by Authentic Brands Group (ABG) in September 2023, Boardriders, Inc. underwent significant leadership restructuring. Most of the former C-suite executives and regional heads from Boardriders have departed as operations and brand management functions are being integrated into ABG's established model. Leadership for brands like Roxy now primarily resides within ABG's executive team and its network of operating partners.
Departures
New Appointments:
Technology (Tech Stack) used by ROXY
Discover the tools ROXY uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ROXY Email Formats and Examples
With the acquisition of Boardriders by Authentic Brands Group (ABG), email formats for employees associated with Roxy would likely transition to ABG's corporate standards, or utilize former Boardriders conventions during the integration period. Common professional email formats often involve combinations of first name, last name, or initials with the respective company domain.
[first].[last]@boardriders.com or [first_initial][last]@authentic.com
Format
jane.doe@boardriders.com or jdoe@authentic.com
Example
70%
Success rate
News and media
Business Wire • September 1, 2023
Authentic Brands Group Completes Acquisition of Boardriders
Authentic Brands Group (Authentic) today announced the successful completion of its acquisition of Boardriders, the parent company of world-renowned brands Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper, Honolua and Boardriders. This acquisition marks a significant expansion of Authentic's portfolio into the action sports and lifestyle sector....more
WWD (Women's Wear Daily) • October 26, 2023
Authentic Brands Group Details Growth Strategy for Roxy and Boardriders Portfolio
Following the acquisition, Authentic Brands Group outlined its strategic plans for the Boardriders portfolio, which includes Roxy. The strategy focuses on leveraging ABG's global network of partners, expanding product categories, enhancing direct-to-consumer (DTC) channels, and driving international growth. ABG aims to utilize its expertise in brand development and licensing to grow the iconic action sports brands....more
Shop Eat Surf • May 8, 2024
Authentic Brands Group Updates on Boardriders Integration and Strategy
Authentic Brands Group provided an update on the integration of Boardriders brands, including Roxy. The company emphasized its focus on core categories, licensee partnerships for manufacturing and distribution, and strengthening the brands' market positions. Key initiatives include streamlining operations and investing in marketing to connect with consumers globally....more
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