Roolee is a women's fashion and lifestyle brand offering a curated selection of contemporary clothing, dresses, shoes, accessories, and items for kids and home. Founded in 2013 by Kylee and Chad Champlin, Roolee aims to provide stylish, high-quality, and affordable pieces that inspire confidence and joy. The brand emphasizes a strong sense of community and a positive shopping experience, both through its e-commerce platform and its physical retail stores primarily located in the Western United States.
The Logan headquarters serves as the central operational hub for Roolee, managing e-commerce, merchandising, design, marketing, customer service, and overall business strategy.
The Logan facility also houses their flagship retail store, providing a direct connection with the local customer base and a showcase for the brand's aesthetic. It embodies a modern, welcoming boutique atmosphere.
Roolee cultivates a collaborative, creative, and family-oriented work culture. Employees often share a passion for fashion, customer service, and the brand's community-focused values.
The headquarters is significant as the origin point of the Roolee brand, where its vision was first realized and from which its national expansion, both online and in retail, is directed.
While Roolee's physical retail presence is concentrated in the United States, the company achieves a global reach through its robust e-commerce platform. Roolee ships its products to customers internationally, including to Canada, Australia, and the United Kingdom, allowing fashion enthusiasts worldwide to access their curated collections.
165 W 1400 N, Suite 100
Logan
UT
USA
Address: SanTan Village, 2218 E Williams Field Rd #112, Gilbert, AZ 85295
To grow Roolee's brand presence and customer engagement in the Southwestern US market, providing a local shopping destination and supporting regional brand awareness.
Address: The Meadows, 64 S NW State St, American Fork, UT 84003
To cater to a key demographic in Utah, enhancing brand loyalty and accessibility within a significant local market.
Address: The Shoppes at Red Cliffs, 1770 Red Cliffs Dr, St. George, UT 84790
To capture market share in a growing area of Southern Utah, expanding Roolee's retail presence and brand recognition within the state.
Address: The Village at Meridian, 3505 E Monarch Sky Ln #100, Meridian, ID 83646
To establish and develop Roolee's brand in the Pacific Northwest, reaching new customer segments in a prominent Idaho retail hub.
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As of April 2025, ROOLEE' leadership includes:
ROOLEE has been backed by several prominent investors over the years, including:
As a privately-held, founder-led company, Roolee does not frequently publicize executive team changes. Leadership has remained consistent with its co-founders. No major executive hires or exits have been publicly announced in the last 12 months.
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Specific internal email address structures for Roolee are not publicly confirmed. However, businesses of this type commonly use formats such as [first_name]@[company_domain.com] or [first_initial][last_name]@[company_domain.com]. For customer service and general inquiries, Roolee can be reached at hello@roolee.com.
[first]@roolee.com or [firstinitial][last]@roolee.com (speculative)
Format
kylee@roolee.com (speculative example based on common formats)
Example
50%
Success rate
St. George News • October 26, 2023
Roolee, a popular women's clothing and lifestyle boutique, announced the opening of its new store in St. George, Utah, at The Shoppes at Red Cliffs. This expansion brings Roolee's unique fashion offerings to the Southern Utah community....more
Idaho Business Review • June 1, 2022
Utah-based women’s clothing boutique Roolee opened its first Idaho location at The Village at Meridian, marking its expansion into the Pacific Northwest market....more
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