Richer Poorer is an American apparel brand founded in 2010, focused on creating high-quality, comfortable basics for everyday wear. Known for its soft fabrics, understated designs, and a commitment to simplicity, the company offers a range of products including t-shirts, loungewear, intimates, and socks. Richer Poorer emphasizes a California-inspired lifestyle and aims to provide versatile pieces that blend comfort with style, often highlighting sustainable practices and materials in their collections. The brand primarily sells direct-to-consumer via its website and also through select retail partners.
The headquarters serves as the central hub for Richer Poorer's operations, including product design and development, marketing strategy, brand management, e-commerce operations, and corporate administration.
While specific details are not widely publicized, the headquarters likely embodies the brand's aesthetic: minimalist, comfortable, and inspired by California. It's expected to foster a creative and collaborative environment.
The work culture at Richer Poorer's HQ is likely to be dynamic and collaborative, reflecting the fashion and e-commerce industries. It probably encourages creativity, innovation, and a team-oriented approach, with an emphasis on the brand's core values of simplicity and comfort.
The San Juan Capistrano headquarters is significant as it anchors the brand in Southern California, a key influence on its design philosophy and lifestyle branding. It's the nerve center for strategic decisions and creative output.
Richer Poorer is primarily based in the United States, with its headquarters in California. Its products are available internationally through its e-commerce website, which ships to numerous countries. The brand's global presence is mainly driven by online sales and digital marketing efforts, reaching customers worldwide. They may also have partnerships with international distributors or retailers, but their core operations and physical offices are concentrated in the US.
32301 Camino Capistrano, Suite A
San Juan Capistrano
CA
USA
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As of April 2025, Richer Poorer' leadership includes:
Richer Poorer has been backed by several prominent investors over the years, including:
No major C-suite executive hires or exits have been publicly announced for Richer Poorer in the immediate last 12 months. The founding team remains active in leadership. Any changes would likely be internal promotions or hires not broadly publicized.
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Richer Poorer likely utilizes common corporate email formats. Based on industry standards and common patterns for companies of its size, emails would typically use the employee's name.
[first]@richer-poorer.com or [first].[last]@richer-poorer.com
Format
example: iva@richer-poorer.com or jane.doe@richer-poorer.com
Example
75%
Success rate
Shopify Blog (Success Stories) • February 15, 2023
Richer Poorer was featured in a Shopify success story, highlighting how the brand leveraged its focus on comfortable basics and community engagement to build a loyal customer base and navigate the competitive apparel market. The article touched on their DTC strategy and brand philosophy....more
WWD • August 5, 2022
Richer Poorer announced an expansion of its product line to include recycled fleece, underscoring its commitment to sustainability. The new collection aims to offer eco-conscious comfort wear, aligning with growing consumer demand for sustainable fashion options....more
Forbes • October 27, 2020
Forbes profiled Richer Poorer, detailing its journey from a sock company to a broader apparel brand. The article highlighted its focus on 'elevated basics' and how it capitalized on the trend towards comfortable, versatile clothing, defining a 'new sexy normal' through its brand ethos....more
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