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Richer Poorer's Overview

Total employees15
HeadquartersSan Juan Capistrano
Founded2010

Richer Poorer is an American apparel brand founded in 2010, focused on creating high-quality, comfortable basics for everyday wear. Known for its soft fabrics, understated designs, and a commitment to simplicity, the company offers a range of products including t-shirts, loungewear, intimates, and socks. Richer Poorer emphasizes a California-inspired lifestyle and aims to provide versatile pieces that blend comfort with style, often highlighting sustainable practices and materials in their collections. The brand primarily sells direct-to-consumer via its website and also through select retail partners.

Where is Richer Poorer's Headquarters?

HQ Function

The headquarters serves as the central hub for Richer Poorer's operations, including product design and development, marketing strategy, brand management, e-commerce operations, and corporate administration.

Notable Features:

While specific details are not widely publicized, the headquarters likely embodies the brand's aesthetic: minimalist, comfortable, and inspired by California. It's expected to foster a creative and collaborative environment.

Work Culture:

The work culture at Richer Poorer's HQ is likely to be dynamic and collaborative, reflecting the fashion and e-commerce industries. It probably encourages creativity, innovation, and a team-oriented approach, with an emphasis on the brand's core values of simplicity and comfort.

HQ Significance:

The San Juan Capistrano headquarters is significant as it anchors the brand in Southern California, a key influence on its design philosophy and lifestyle branding. It's the nerve center for strategic decisions and creative output.

Values Reflected in HQ: The headquarters likely reflects values such as creativity, collaboration, a relaxed yet productive atmosphere, and a connection to the California lifestyle that is central to the Richer Poorer brand.

Location:

Richer Poorer is primarily based in the United States, with its headquarters in California. Its products are available internationally through its e-commerce website, which ships to numerous countries. The brand's global presence is mainly driven by online sales and digital marketing efforts, reaching customers worldwide. They may also have partnerships with international distributors or retailers, but their core operations and physical offices are concentrated in the US.

Street Address:

32301 Camino Capistrano, Suite A

City:

San Juan Capistrano

State/Province:

CA

Country:

USA

Richer Poorer's Global Presence

Buying Intent Signals for Richer Poorer

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Richer Poorer

As of April 2025, Richer Poorer' leadership includes:

Iva Pawling - Co-Founder & CEO
Tim Morse - Co-Founder
Shea Parry - VP of Sales & Merchandising
Liz康 Hernandez - Director of Marketing

Investors of Richer Poorer

Richer Poorer has been backed by several prominent investors over the years, including:

Azure Capital Partners
Cue Ball Capital
Corazon Capital
Montage Capital
Right Side Capital Management
Subtraction Capital

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major C-suite executive hires or exits have been publicly announced for Richer Poorer in the immediate last 12 months. The founding team remains active in leadership. Any changes would likely be internal promotions or hires not broadly publicized.

Technology (Tech Stack) used by Richer Poorer

Discover the tools Richer Poorer uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Richer Poorer Email Formats and Examples

Richer Poorer likely utilizes common corporate email formats. Based on industry standards and common patterns for companies of its size, emails would typically use the employee's name.

[first]@richer-poorer.com or [first].[last]@richer-poorer.com

Format

example: iva@richer-poorer.com or jane.doe@richer-poorer.com

Example

75%

Success rate

News and media

Shopify Blog (Success Stories)February 15, 2023

Richer Poorer: Building a Brand on Comfort and Community

Richer Poorer was featured in a Shopify success story, highlighting how the brand leveraged its focus on comfortable basics and community engagement to build a loyal customer base and navigate the competitive apparel market. The article touched on their DTC strategy and brand philosophy....more

WWDAugust 5, 2022

Richer Poorer Expands Into Recycled Fleece

Richer Poorer announced an expansion of its product line to include recycled fleece, underscoring its commitment to sustainability. The new collection aims to offer eco-conscious comfort wear, aligning with growing consumer demand for sustainable fashion options....more

ForbesOctober 27, 2020

How Richer Poorer Built A Million-Dollar Brand By Creating Clothes For 'The New Sexy Normal'

Forbes profiled Richer Poorer, detailing its journey from a sock company to a broader apparel brand. The article highlighted its focus on 'elevated basics' and how it capitalized on the trend towards comfortable, versatile clothing, defining a 'new sexy normal' through its brand ethos....more

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