Rare Beauty, founded by actor and singer Selena Gomez, launched in September 2020 with a mission to break down unrealistic standards of perfection and promote self-acceptance. The brand creates makeup made to feel good in, without hiding what makes people unique. Beyond its product line, Rare Beauty is deeply committed to mental health. The Rare Impact Fund, an integral part of the company, aims to raise $100 million over the next ten years to help increase access to mental health services in underserved communities, with 1% of all Rare Beauty sales being donated to the fund. The brand is known for its airy, breathable formulas, inclusive shade ranges, and user-friendly products designed for everyday self-expression.
Serves as the central hub for Rare Beauty's brand management, marketing strategy, product innovation and development, and administrative operations.
Likely contemporary office spaces designed to inspire creativity and collaboration, reflecting the brand's modern and inclusive ethos. Specific architectural details are not publicly promoted.
The work culture at Rare Beauty is reported to be mission-driven, emphasizing inclusivity, collaboration, positivity, and a strong connection to the brand's values of self-acceptance and mental wellbeing advocacy.
The headquarters is pivotal in steering Rare Beauty's global brand identity, product pipeline, marketing campaigns, and social impact initiatives, including the Rare Impact Fund.
Rare Beauty products are sold in numerous countries worldwide, primarily through an exclusive retail partnership with Sephora. This includes Sephora stores and websites across North America (USA, Canada, Mexico), Europe (e.g., UK, France, Germany, Spain, Italy), Southeast Asia (e.g., Singapore, Thailand, Malaysia), Australia, New Zealand, and the Middle East. Global functions include localized marketing, international logistics and supply chain management, customer support, and public relations.
Operations are closely integrated with Kendo Brands; specific street address for a standalone Rare Beauty HQ is not widely publicized. A key Kendo office supporting brands is at 425 Market Street, San Francisco, CA 94105, while specific brand team operations for Rare Beauty are understood to be centered in the Los Angeles area / El Segundo.
El Segundo
CA
USA
Address: International operations, distribution, and market presence are managed through Kendo Brands' global offices (e.g., Paris, London, Singapore) and Sephora's extensive retail and distribution network worldwide.
To ensure Rare Beauty's brand consistency, product accessibility, and market relevance in key international regions, adapting to local consumer preferences and retail dynamics.
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As of April 2025, Rare Beauty' leadership includes:
Rare Beauty has been backed by several prominent investors over the years, including:
Rare Beauty's core executive team has maintained notable stability. No major high-profile new hires or departures from the primary C-suite leadership have been publicly announced in the last 12 months. Focus remains on brand growth and mission execution.
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While Rare Beauty's specific internal email address format is not publicly confirmed, companies often use common patterns. Based on industry standards, a likely format would involve the first name or first initial and last name.
[firstinitial][lastname]@rarebeauty.com (e.g., jdoe@rarebeauty.com) or [firstname].[lastname]@rarebeauty.com (e.g., jane.doe@rarebeauty.com)
Format
s.gomez@rarebeauty.com
Example
70%
Success rate
Teen Vogue • May 1, 2024
Selena Gomez and Rare Beauty hosted their second annual Mental Health Summit, featuring discussions with prominent figures like U.S. Surgeon General Dr. Vivek Murthy. The event emphasized youth mental health and the importance of connection, aligning with the Rare Impact Fund's mission....more
Cosmopolitan • March 20, 2024
Rare Beauty launched the Soft Pinch Luminous Powder Blush, a new product combining the beloved Soft Pinch liquid blush pigment with the illuminating effects of the Positive Light highlighter. The launch generated significant buzz among beauty enthusiasts....more
Allure • February 29, 2024
Rare Beauty expanded into body care with the Find Comfort Body Collection, featuring products like a body lotion, hand cream, body and hair mist, and an aromatherapy pen. The collection focuses on self-comfort and care, extending the brand's ethos....more
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