Rae Wellness
Rae Wellness's Overview
Rae Wellness is a fast-growing, women-led company founded in 2019 with a mission to make well-being accessible to everyone. They specialize in providing high-quality, evidence-based, and affordably-priced vegan supplements designed to support holistic health, covering areas like sleep, mood, digestion, and beauty. Rae Wellness emphasizes transparency and inclusivity, aiming to help individuals nurture their mind and body to 'shine from inside.' The brand gained significant traction quickly, including a launch in Target stores nationwide, underscoring its commitment to widespread availability.
Where is Rae Wellness's Headquarters?
HQ Function
Serves as the central hub for operations, brand management, product development, and strategic decision-making. Given the company's lean structure, the 'headquarters' likely facilitates core business functions and collaboration among its leadership and team members, potentially in a hybrid or remote-first model supported by a physical office presence at a co-working space for key activities.
Notable Features:
The registered office is located within 'The Coven Minneapolis,' a co-working space. Notable features would align with those offered by The Coven, such as community-focused workspaces, meeting rooms, and networking opportunities. Specific features dedicated solely to Rae Wellness are not publicly detailed.
Work Culture:
Rae Wellness promotes a mission-driven work culture focused on well-being, inclusivity, and empowerment, reflecting its brand ethos. As a women-led company, it likely fosters a supportive and collaborative environment. The use of a co-working space like The Coven, known for supporting women and non-binary individuals, could further enhance a community-oriented and flexible work culture.
HQ Significance:
The Minneapolis presence is significant as it's the founding city and operational base for the company's leadership. It allows Rae Wellness to tap into the local talent pool and business ecosystem while managing its national brand and distribution.
Values Reflected in HQ: The choice of a community-focused co-working space like The Coven as their registered office potentially reflects values of collaboration, community support, and modern, flexible work approaches, aligning with their overall brand values of accessibility and inclusivity.
Location:
Rae Wellness primarily focuses on the U.S. market. Their products are available nationwide in the United States through major retailers like Target and online via their direct-to-consumer website. While they may offer shipping to some international locations via their website, they do not currently have dedicated international offices or a significant physical global operational presence beyond their U.S. base. Global functions are managed from their U.S. headquarters, focusing on e-commerce fulfillment and logistics.
Street Address:
251 N 1st Ave, Ste 200
City:
Minneapolis
State/Province:
Minnesota
Country:
USA
Rae Wellness's Global Presence
Buying Intent Signals for Rae Wellness
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Executive Team of Rae Wellness
As of April 2025, Rae Wellness' leadership includes:
Investors of Rae Wellness
Rae Wellness has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major executive hires or exits have been publicly announced for Rae Wellness in the last 12 months. The founding executive team appears to remain stable based on available information.
Technology (Tech Stack) used by Rae Wellness
Discover the tools Rae Wellness uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Rae Wellness Email Formats and Examples
Rae Wellness likely uses a common email format for its employees. Given their domain 'raewellness.co', a probable format is [first_name]@raewellness.co. This format is often used by modern, direct-to-consumer brands.
[first_name]@raewellness.co
Format
angie@raewellness.co
Example
75%
Success rate
News and media
TechCrunch • October 28, 2020
Rae Wellness raises $9.5M Series A to sell affordable supplements to women
Rae Wellness, a Minneapolis-based startup selling affordable supplements, has raised $9.5 million in a Series A round led by PowerPlant Partners. The funding will be used to expand its product line and retail presence, including its availability in Target stores....more
Forbes • November 19, 2020
Rae Wellness: How This Wellness Entrepreneur Built A Multi-Million Dollar Business In Less Than A Year
Angie Tebbe, CEO and cofounder of Rae Wellness, shares her journey in creating a rapidly growing wellness brand focused on providing affordable and effective supplements for women, achieving significant milestones including a national Target launch within its first year....more
Beauty Independent • February 17, 2021
Rae Wellness Cofounder Angie Tebbe Details The Brand’s Success And Mission To Democratize Wellness
Angie Tebbe discusses Rae Wellness's rapid growth, its focus on accessible pricing, and its mission to make holistic wellness available to a broader audience, highlighting key strategies that led to its success in the competitive supplement market....more
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