Qualifio
Qualifio's Overview
Qualifio is a leading SaaS platform specializing in interactive marketing and data collection. It empowers brands, media groups, and agencies to engage their digital audiences and collect valuable first-party and zero-party data through a wide array of customizable formats like quizzes, contests, surveys, polls, and more. By enabling businesses to create highly engaging online experiences, Qualifio helps them to better understand their customers, build loyalty, segment audiences, and drive conversions while ensuring data privacy compliance. Qualifio was acquired by Actito in January 2023.
Where is Qualifio's Headquarters?
HQ Function
Serves as the central hub for Qualifio's global operations, product development, strategic planning, and core administrative functions.
Notable Features:
Located within the Louvain-la-Neuve Science Park, fostering collaboration and innovation. The office likely features modern, open-plan designs to encourage teamwork and agile development.
Work Culture:
Qualifio promotes a dynamic, collaborative, and innovative work culture. Employees often highlight a positive team spirit, opportunities for growth, and a strong focus on customer success. The environment is generally described as agile, multicultural, and forward-thinking.
HQ Significance:
The Louvain-la-Neuve HQ is significant due to its strategic location within a key European tech and R&D hub, facilitating access to talent from the nearby university (UCLouvain) and fostering connections within the broader tech community.
Values Reflected in HQ: The HQ likely reflects Qualifio's values of innovation, collaboration, customer-centricity, and agility through its design, location, and operational focus.
Location:
Qualifio primarily supports its global customer base through its strategically located offices in Belgium (Louvain-la-Neuve), France (Paris), Netherlands (Amsterdam), and Spain (Madrid). These offices handle sales, customer success, technical support, and marketing operations, enabling Qualifio to serve a diverse range of clients across Europe. Their platform is utilized by companies in over 25 countries, demonstrating a broad international reach for their software solutions, even if physical office presence is concentrated in Western Europe.
Street Address:
Place de l'Université 16
City:
Louvain-la-Neuve
State/Province:
Walloon Brabant
Country:
Belgium
Qualifio's Global Presence
Paris, France
Address: 10 Rue de Penthièvre, 75008 Paris, France
To provide dedicated support and foster growth within the French interactive marketing and data collection sector, adapting solutions to local market needs and building strong client relationships.
Amsterdam, Netherlands
Address: Prins Hendrikkade 21E, 1012TL Amsterdam, Netherlands
To expand Qualifio's footprint in the Netherlands and surrounding Dutch-speaking markets, offering localized expertise and customer support.
Madrid, Spain
Address: Paseo de la Castellana 77, Planta Coworking, 28046 Madrid, Spain
To cater to the growing demand for interactive marketing and data solutions in Spain and Portugal, strengthening Qualifio's presence in Southern Europe.
Buying Intent Signals for Qualifio
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Qualifio
As of April 2025, Qualifio' leadership includes:
Investors of Qualifio
Qualifio has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant recent leadership transition involved Quentin Paquot's appointment as CEO in January 2023, following Qualifio's acquisition by Actito. Olivier Simonis, co-founder and former CEO, transitioned roles. No major new executive hires or departures have been publicly announced in the strict last 12-month period (e.g., May 2023-May 2024).
Departures
New Appointments:
Technology (Tech Stack) used by Qualifio
Discover the tools Qualifio uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Qualifio Email Formats and Examples
Qualifio commonly uses an email format based on employee initials. This pattern is observed among its leadership and team members.
[first_initial][last_initial]@qualifio.com
Format
qp@qualifio.com (for Quentin Paquot)
Example
85%
Success rate
News and media
Qualifio Blog • October 5, 2023
Level up your customer relationships with Qualifio Loyalty
Qualifio introduced Qualifio Loyalty, a new solution designed to help brands build and manage points-based loyalty programs. This new offering integrates with their existing interactive marketing tools to enhance customer retention and lifetime value....more
Actito Blog • January 24, 2023
Actito Acquires Qualifio to Reinforce its Position as a European Leader in Customer Activation
Actito, a customer activation platform, announced its acquisition of Qualifio, a leading European SaaS company for interactive marketing and data collection. The merger aims to create a strong European group in MarTech, enabling brands to better engage with consumers and collect first-party data....more
Qualifio Blog • September 28, 2022
FC Barcelona renews its trust in Qualifio to engage its fans and collect data
FC Barcelona extended its partnership with Qualifio to continue using its platform for creating interactive campaigns aimed at engaging its global fanbase and collecting valuable supporter data. This highlights Qualifio's strength in the sports marketing sector....more
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