Qordoba was an AI-powered platform offering content intelligence and a writing assistant for businesses, designed to help marketing teams create consistent, on-brand, and high-performing content. It utilized natural language processing (NLP) to analyze and score content against brand guidelines, style, terminology, and emotional tone. In September 2019, Qordoba was acquired by UiPath to enhance its AI capabilities within its robotic process automation (RPA) platform, now known as Hyperautomation.
Served as the primary hub for Qordoba's executive leadership, product development, AI research, engineering, marketing, and sales operations before its acquisition.
Specific notable features of Qordoba's former office space are not widely publicized. Typically, tech startups in this region occupy modern office environments designed to foster collaboration, creativity, and innovation.
As a venture-backed startup in Silicon Valley, Qordoba's work culture was likely characterized by a fast-paced, innovative, and collaborative environment, with a strong focus on developing cutting-edge AI and NLP technologies.
The Redwood City headquarters strategically positioned Qordoba in the heart of Silicon Valley, providing crucial access to top tech talent, venture capital networks, and a vibrant community of innovators, which was instrumental for its growth and development as an AI startup.
As an independent entity, Qordoba primarily focused its SaaS platform on North American and other English-speaking markets, serving a global clientele. Its direct physical presence was mainly concentrated in its US headquarters in California. Following its acquisition, Qordoba's technology contributes to UiPath's extensive global operations and offerings.
541 Jefferson Ave
Redwood City
California
USA
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As of April 2025, Qordoba' leadership includes:
Qordoba has been backed by several prominent investors over the years, including:
Qordoba was acquired by UiPath in September 2019. Consequently, there have been no executive movements (hires or exits) for Qordoba as an independent entity within the last 12 months. Any leadership changes associated with Qordoba's team would have occurred prior to or during the acquisition and integration into UiPath.
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Prior to its acquisition, Qordoba's email formats likely followed common structures for technology companies using the qordoba.com domain. The formats and examples below are estimations based on typical industry patterns, as Qordoba no longer operates as an independent entity.
[first_initial][last]@qordoba.com (e.g., jdoe@qordoba.com) or [first].[last]@qordoba.com (e.g., jane.doe@qordoba.com)
Format
mhabib@qordoba.com (example for May Habib, Co-founder & CEO)
Example
85%
Success rate
UiPath Newsroom • September 24, 2019
UiPath announced its acquisition of Qordoba, a company specializing in AI for understanding and improving written communication. This acquisition aimed to integrate Qordoba's natural language processing (NLP) technology into the UiPath platform, significantly enhancing its AI capabilities, particularly in understanding communications and documents for automation....more
VentureBeat • May 1, 2018
Qordoba secured $5 million in a Series A funding round led by Upfront Ventures, with participation from Aspect Ventures and existing investor Bonfire Ventures. The investment was targeted at advancing its AI-powered platform designed to assist businesses in creating written content that is consistently on-brand, stylistically correct, and effective in its messaging....more
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