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Qordoba's Overview

Total employees40
HeadquartersRedwood City
Founded2014

Qordoba was an AI-powered platform offering content intelligence and a writing assistant for businesses, designed to help marketing teams create consistent, on-brand, and high-performing content. It utilized natural language processing (NLP) to analyze and score content against brand guidelines, style, terminology, and emotional tone. In September 2019, Qordoba was acquired by UiPath to enhance its AI capabilities within its robotic process automation (RPA) platform, now known as Hyperautomation.

Where is Qordoba's Headquarters?

HQ Function

Served as the primary hub for Qordoba's executive leadership, product development, AI research, engineering, marketing, and sales operations before its acquisition.

Notable Features:

Specific notable features of Qordoba's former office space are not widely publicized. Typically, tech startups in this region occupy modern office environments designed to foster collaboration, creativity, and innovation.

Work Culture:

As a venture-backed startup in Silicon Valley, Qordoba's work culture was likely characterized by a fast-paced, innovative, and collaborative environment, with a strong focus on developing cutting-edge AI and NLP technologies.

HQ Significance:

The Redwood City headquarters strategically positioned Qordoba in the heart of Silicon Valley, providing crucial access to top tech talent, venture capital networks, and a vibrant community of innovators, which was instrumental for its growth and development as an AI startup.

Values Reflected in HQ: The choice of a Silicon Valley location likely reflected Qordoba's core values of innovation, technological excellence, and ambition to be at the forefront of the artificial intelligence and content intelligence industry.

Location:

As an independent entity, Qordoba primarily focused its SaaS platform on North American and other English-speaking markets, serving a global clientele. Its direct physical presence was mainly concentrated in its US headquarters in California. Following its acquisition, Qordoba's technology contributes to UiPath's extensive global operations and offerings.

Street Address:

541 Jefferson Ave

City:

Redwood City

State/Province:

California

Country:

USA

Qordoba's Global Presence

Buying Intent Signals for Qordoba

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Qordoba

As of April 2025, Qordoba' leadership includes:

May Habib - Co-founder & CEO
Waseem Ashour - Co-founder & CTO

Investors of Qordoba

Qordoba has been backed by several prominent investors over the years, including:

Upfront Ventures
Aspect Ventures
Bonfire Ventures
Illuminate Ventures
Michael Stoppelman
Rally Ventures

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Qordoba was acquired by UiPath in September 2019. Consequently, there have been no executive movements (hires or exits) for Qordoba as an independent entity within the last 12 months. Any leadership changes associated with Qordoba's team would have occurred prior to or during the acquisition and integration into UiPath.

Technology (Tech Stack) used by Qordoba

Discover the tools Qordoba uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Qordoba Email Formats and Examples

Prior to its acquisition, Qordoba's email formats likely followed common structures for technology companies using the qordoba.com domain. The formats and examples below are estimations based on typical industry patterns, as Qordoba no longer operates as an independent entity.

[first_initial][last]@qordoba.com (e.g., jdoe@qordoba.com) or [first].[last]@qordoba.com (e.g., jane.doe@qordoba.com)

Format

mhabib@qordoba.com (example for May Habib, Co-founder & CEO)

Example

85%

Success rate

News and media

UiPath NewsroomSeptember 24, 2019

UiPath Acquires Qordoba to Extend AI-Powered Capabilities of its Hyperautomation Platform

UiPath announced its acquisition of Qordoba, a company specializing in AI for understanding and improving written communication. This acquisition aimed to integrate Qordoba's natural language processing (NLP) technology into the UiPath platform, significantly enhancing its AI capabilities, particularly in understanding communications and documents for automation....more

VentureBeatMay 1, 2018

Qordoba raises $5 million for AI that helps businesses write better

Qordoba secured $5 million in a Series A funding round led by Upfront Ventures, with participation from Aspect Ventures and existing investor Bonfire Ventures. The investment was targeted at advancing its AI-powered platform designed to assist businesses in creating written content that is consistently on-brand, stylistically correct, and effective in its messaging....more

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