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Pureprofile's Overview

Total employees211
HeadquartersSurry Hills, Sydney
Founded2000

Pureprofile Ltd (ASX: PPL) is a global data and insights organization that delivers next-generation solutions to businesses by connecting them with real people for actionable insights. Through its advanced research technology (ResTech) and programmatic media (AdTech) platforms, Pureprofile empowers researchers, marketers, and brands to make better decisions. The company offers a suite of services including online survey creation, panel management, data collection, audience segmentation, and programmatic advertising, helping clients understand and engage with their target audiences more effectively across various industries.

Where is Pureprofile's Headquarters?

HQ Function

The Sydney headquarters serves as the central hub for Pureprofile's global operations, including strategic leadership, core technology and product development, finance, and corporate governance.

Notable Features:

Located in a vibrant tech and media precinct, the office likely features a modern, open-plan design fostering collaboration and innovation, equipped with contemporary amenities for its employees.

Work Culture:

Pureprofile promotes a work culture centered around innovation, collaboration, data-driven insights, and client success. The HQ environment is designed to be agile and responsive, encouraging teamwork and creative problem-solving among its diverse professionals.

HQ Significance:

As the nerve center of Pureprofile, the Sydney HQ is pivotal for driving the company's global strategy, technological advancements in data and insights, and maintaining its position as a leader in the ResTech and AdTech industries, particularly within the APAC region.

Values Reflected in HQ: The headquarters likely reflects Pureprofile's core values of transparency, integrity, innovation, and a people-first approach, creating an environment conducive to delivering high-quality data solutions and fostering strong client relationships.

Location:

Pureprofile operates globally with a network of offices and teams across Australia, North America (USA), Europe (UK, Netherlands, Greece), and Asia (India, Singapore, Malaysia, Indonesia, Philippines, Vietnam, Thailand). This international footprint enables the company to support a wide range of functions worldwide, including multi-market research projects, client services, sales and business development, panel recruitment and management, data collection and analysis, survey technology development, and programmatic advertising campaigns. Their global presence allows for localized expertise and culturally relevant insights for clients operating in diverse international markets.

Street Address:

Level 2, 62 Foster Street

City:

Surry Hills, Sydney

State/Province:

NSW

Country:

Australia

Pureprofile's Global Presence

New York, NY/USA

Address: Pureprofile Inc, 228 Park Ave S, PMB 92897, New York, New York 10003-1502, USA

To expand Pureprofile's market share in North America, offering localized support and leveraging its global panel and technology for regional research needs.

London/United Kingdom

Address: Pureprofile UK, Tallis House, 2 Tallis Street, London, EC4Y 0AB, United Kingdom

To cater to the sophisticated research demands of the European market and strengthen Pureprofile's presence as a global data and insights provider.

Mumbai/India

Address: Pureprofile Data Services Pvt. Ltd, Unit 703, 7th Floor, A wing, Prism Tower, Mindspace, Link Road, Goregaon West, Mumbai 400104, India

Supports Pureprofile's global service delivery model by leveraging India's skilled talent pool, enhancing operational efficiency, and providing round-the-clock support for international projects.

Amsterdam/Netherlands

Address: Pureprofile B.V., Barbara Strozzilaan 201, 1083 HN Amsterdam, The Netherlands

Strengthens Pureprofile's capabilities in mainland Europe, offering localized services and expanding its reach within key European markets.

Buying Intent Signals for Pureprofile

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Pureprofile

As of April 2025, Pureprofile' leadership includes:

Martin Filz - Chief Executive Officer
Melinda Sheppard - Chief Financial Officer
Anna Meiler - Chief Revenue Officer
Koen Gilbert - Chief Product & Technology Officer
Young Ham - Managing Director, North America
Tim Krotiris - Head of Product

Investors of Pureprofile

Pureprofile has been backed by several prominent investors over the years, including:

Lucerne Investment Partners Pty Ltd
Microequities Asset Management Pty Limited
Keybridge Capital Limited
Various institutional and retail shareholders (as an ASX listed company: PPL)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

In the past 12 months, Pureprofile has focused on strengthening its technology and product leadership with key appointments to drive innovation and growth. No major high-profile executive departures have been publicly announced during this period.

New Appointments:

Koen Gilbert, Koen Gilbert joined Pureprofile as Chief Product & Technology Officer, bringing extensive experience to lead the company's technological advancements and product innovation.

Technology (Tech Stack) used by Pureprofile

Discover the tools Pureprofile uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Pureprofile Email Formats and Examples

Pureprofile commonly uses the [first].[last]@pureprofile.com email format for its employees. This is a standard convention for many corporations globally, facilitating professional communication.

[first].[last]@pureprofile.com

Format

jane.doe@pureprofile.com

Example

85%

Success rate

News and media

MumbrellaApril 16, 2024

Pureprofile delivers strong Q3 results as CEO Martin Filz eyes further growth

Pureprofile announced robust Q3 FY24 results, with revenue increasing by 10% year-on-year. CEO Martin Filz highlighted continued growth in the core Data & Insights business and the Audience Builder platform, expressing optimism for further expansion....more

Research LiveFebruary 27, 2024

Pureprofile reports revenue and EBITDA growth for H1 FY24

Global data and insights company Pureprofile reported a 7% increase in revenue to AUD $23.1 million and a 19% rise in underlying EBITDA to AUD $2.4 million for the first half of fiscal year 2024, driven by significant growth in its Data & Insights division....more

AdNewsJuly 25, 2023

Pureprofile appoints Koen Gilbert as chief product & technology officer

Pureprofile has appointed Koen Gilbert as its new Chief Product & Technology Officer. Gilbert is tasked with leading the company's technology strategy, overseeing product development, and driving innovation initiatives to enhance Pureprofile's offerings....more

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