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Proagria's Overview

Total employees650
HeadquartersVantaa
Founded1992

Proagria is a leading Finnish expert organization dedicated to advancing agriculture and rural entrepreneurship. They provide a wide range of services including business development, financial management, animal production, crop farming advisory, digital solutions, and training. Proagria supports farmers and rural businesses in improving profitability, sustainability, and overall operational efficiency through expert knowledge, innovative tools, and practical guidance.

Where is Proagria's Headquarters?

HQ Function

Serves as the central administrative and strategic hub for Proagria's national network, coordinating research, development of services, and national-level initiatives for the agricultural sector.

Notable Features:

Located in a modern business park, facilitating collaboration and access to other key industry players and services. Specific architectural highlights are not widely publicized.

Work Culture:

Characterized by a professional, collaborative environment focused on expertise and innovation in agriculture, with a strong commitment to supporting Finnish farmers and rural businesses. Employees are typically experts in their respective fields, fostering a knowledge-sharing culture.

HQ Significance:

The headquarters is pivotal as it coordinates the activities of numerous regional Proagria centers, ensuring a unified and high-quality approach to agricultural development and advisory services across Finland.

Values Reflected in HQ: The headquarters likely embodies Proagria's core values of expertise, customer-centricity, responsibility, and renewal by providing an efficient, modern, and collaborative workspace for its central staff dedicated to advancing Finnish agriculture.

Location:

While Proagria primarily operates within Finland, its expertise and digital solutions, particularly in farm management software (e.g., Minun Maatilani/MyFarm), may be utilized or referenced by Finnish agricultural businesses with international connections. Proagria also participates in international projects and collaborations related to agricultural development, research, and knowledge exchange, contributing to and learning from global best practices in sustainable agriculture and rural development.

Street Address:

Fazerintie 1

City:

Vantaa

State/Province:

Uusimaa

Country:

Finland

Proagria's Global Presence

Oulu, Pohjois-Pohjanmaa/Finland

Address: Teknologiantie 18, 90590 Oulu, Finland

To directly support and develop agriculture and rural businesses in Northern Ostrobothnia and Kainuu, focusing on local expertise, sustainable practices, and enhancing the vitality of rural areas.

Seinäjoki, Etelä-Pohjanmaa/Finland

Address: Huhtalantie 2, 60220 Seinäjoki, Finland

To empower agricultural producers and rural entrepreneurs in Southern Ostrobothnia with expert knowledge and tools for improved productivity, profitability, and sustainable development in one of Finland's key agricultural regions.

Mikkeli, Etelä-Savo/Finland

Address: Maaherrankatu 21 A, 50100 Mikkeli, Finland

To foster the development and competitiveness of agriculture and rural livelihoods in Eastern Finland by providing tailored advice, training, and access to the latest research and innovations.

Buying Intent Signals for Proagria

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Proagria

As of April 2025, Proagria' leadership includes:

Harri Mäkivuokko - Toimitusjohtaja (CEO), ProAgria Keskusten Liitto
Sami Heinonen - Talousjohtaja (CFO)
Juho Kotala - Digitaalisten palveluiden ja teknologian johtaja (Director of Digital Services and Technology)
Heidi Konttinen - Viestintä- ja markkinointijohtaja (Communications and Marketing Director)
Ari Nopanen - Johtaja, Asiantuntijapalvelut ja kehitys (Director, Expert Services and Development)

Investors of Proagria

Proagria has been backed by several prominent investors over the years, including:

Proagria is structured as an association of regional ProAgria centres (ProAgria Keskukset), which are member-owned organizations. Its funding primarily comes from services rendered to farmers and rural entrepreneurs, membership fees from its regional centers, and project-based funding from public and private sources, rather than from traditional equity investors.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

Proagria experienced a key leadership transition in early 2024 with the appointment of a new CEO for its Central Union, Harri Mäkivuokko, succeeding Matti Hannula. This change aims to steer the organization's strategic direction and further develop its agricultural advisory services.

Departures

Matti Hannula, Matti Hannula concluded his term as CEO of ProAgria Central Union.

New Appointments:

Harri Mäkivuokko, Harri Mäkivuokko was appointed as the new CEO of ProAgria Central Union, starting his role on February 1, 2024.

Technology (Tech Stack) used by Proagria

Discover the tools Proagria uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Proagria Email Formats and Examples

Proagria typically uses a standard Finnish business email format, which is firstname.lastname@proagria.fi. This format is common for employees across the organization, making it relatively easy to predict contact email addresses.

firstname.lastname@proagria.fi

Format

harri.makivuokko@proagria.fi

Example

85%

Success rate

News and media

proagria.fiMay 13, 2024

Proagria's 'Pellon valKASvu' Project Promotes Protein Self-Sufficiency in Finland

Proagria is actively involved in the 'Pellon valKASvu' project, aiming to enhance Finland's protein self-sufficiency. The initiative encourages the cultivation and use of domestic protein crops by providing farmers with valuable information, tools for diversifying crop rotations, and methods to improve soil health, contributing to more sustainable agricultural practices....more

proagria.fiDecember 21, 2023

Harri Mäkivuokko Appointed New CEO of ProAgria Central Union

ProAgria Central Union announced the appointment of Harri Mäkivuokko, M.Sc. (Agriculture and Forestry), as its new CEO, effective February 1, 2024. Mäkivuokko brings extensive leadership experience and deep knowledge of the agricultural sector to guide Proagria's future growth and development....more

Maaseudun TulevaisuusApril 25, 2024

Proagria Highlights Need for Farm Profitability Amidst Policy Changes

Proagria experts frequently comment on agricultural policy and market trends. Recent discussions emphasize the importance of supporting farm profitability and resilience, especially as farmers navigate new environmental regulations and market uncertainties. Proagria provides advisory services to help farmers adapt and optimize their operations....more

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